How often should I post on facebook business pages? If that's your question
I'm gonna help you get to an answer, but if you're looking for a specific number,
like at some point in this video I'm gonna go, "it's 4.2," that's not the way
this is gonna work so go ahead and move on. The reason for that is the number is
different for every business, every person and every brand. What I am going to
show you in this video is how to figure it out for your business. So if you want
to see that let's get into it
Hey busy people welcome to Five Minute Social Media. Of you have had "figure out
my social media" on your to do list for who knows how long but you just keep
shoving it down because you're overwhelmed, you don't know where to start, you got
too many other things going on, you're in a great place. Every week we put out one
quick video to help you with a different piece of your digital marketing and we
try and do it all without wasting too much of your time. My name is Jerry
Potter and today we are gonna talk about how often you should post on a facebook
business page. Now there are a couple of pieces to consider here. 1) How often
does your audience want or need to hear from you? There are some of us with
Facebook pages that have these huge Facebook egos, like, "Oh my audience needs
to hear from me every single day," or, "Oh this celebrity just died I have to make
sure to post about it. By the way I'm a laundromat." Really? Nobody out there is
going, "Oh did you hear Aretha Franklin just passed away? I gotta get on
Facebook and find out what Royal Laundromat on Second Avenue thinks about
this! My day will not go on until I know!" Also for the most part nobody's life is
unfulfilled because they're not hearing from your brand every single day. The
second piece of this is figuring out, depending on how often I
post, how many people will I reach? A lot of people say the more I post,
the more people I reach, and that might have been true a few years ago. I did
work with one company and they were posting on their Facebook page 48 times
a day minimum. That's right every 30 minutes. Now that was a few years ago
where you could reach more people if you were posting more often, but that has
slowed way down with the Facebook algorithm the last few years
Quality is everything. Quality over quantity is very important
to remember. I was talking with a nonprofit organization the other day and
their current plan is to post six times a week, and on
Monday they're gonna post maybe this or this, and then on Tuesday "we're gonna
post this and maybe this." They're just kind of filling a void, checking off
boxes. So let's say that's you you want to post six times a week. Well at the end
of the week you're gonna have your six posts If you look back at your six posts
and you go, "Okay on Monday and Tuesday and Friday we did really good, Wednesday,
Thursday and Saturday not so much. So rather than reaching all the people
that these six posts reached, wouldn't it be great to reach the same number of
people, but they all saw your top three posts, your best posts, the ones that are
most on message for your brand? There's a good chance that if this same
organization shared just the top three posts on Monday, Thursday and Saturday,
they would have reached the exact same number of people but they all would have
saw their best content, and they might have even reached more people because
the content got more organic engagement and therefore more organic reach. And
just because they didn't post on Tuesday doesn't mean a good chunk of their
audience won't see their Monday content that next day or even on Wednesday. So as
you're deciding how often you should post to a Facebook business page,
remember that 3 really great posts is way better and will probably meet reach
more people than 10 mediocre posts. So what is your number of posts you should
have? First figure out the number of messages that you want to convey, then
think about how much great content you can come up with using those messages. I'll
tell you how many times a week I post for most of my clients but real quick,
how many times a week do you post currently? I would love to know down in
the comments of this video. So for most of our clients I'll go ahead and tell
you we post an average of about three times a week. I will say that we also put
a little bit of boosting money behind each post to make it last a little
longer but not a lot for some clients. You're talking about three dollars a
post, so about ten bucks a week. Last thing to consider - how much is your time
worth? Or if you're paying somebody, how much is their time worth? Let's say
you're paying somebody 15 bucks to come up with a week's worth of Facebook posts
and schedule them. What if instead you only pay them five bucks (so it was only
a third of an hour of their time or whatever it might be) and you put the
other ten dollars behind boosting that one post and getting it in front of more
people? Or maybe you spend five dollars in labor and five dollars on boosting.
Now you saved five dollars in the end and you're still reaching more people with a
better message. If you've never boosted a Facebook post I do have a tutorial. The
link is right up here, or I'll put it in the description of this video. And the
last thing to help you decide how often you should post on your Facebook page - a
few studies from some big companies. Buffer says you can post to Facebook up
to two times a day before it starts to feel spammy to consumers. Constant
Contact and HubSpot suggests you post a minimum of three times a week and no
more than ten times in a week. So come up with that number, figure out what you're
going to post and if you need help with any contents ideas I've got a free guide:
24 Content Ideas for Small Businesses. You can grab that in the description of
this video right now, completely free, happy to share it with you. If this video
was helpful to you give it a Like, hit Subscribe so you can be notified when
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