hey what's up guys in today's video I'm
excited to share with you a tool that
was specifically created to help us
optimize our product listings using AI
using artificial intelligence I don't
know what it is about the AI videos
lately but there seems to have been
quite a bit of interest and it doesn't
surprise me that eventually someone
launched a tool that is specifically
built like I said for the sellers okay
it's not just going to the open AI tool
and trying to get it to spit out what we
want it to do this is made specifically
for us for the sellers we can use it on
Etsy Amazon Redbubble really anywhere
okay and it's specifically going to be
useful for Etsy after a recent change
that they announced not too long ago so
I'm gonna put it in that context for
this video and show how useful it really
is so let's get started
foreign
real quick reminder in the description
I've got some free resources for you
I've got a link to my weekly print on
demand giveaway which you can find right
there at the top I've got a link to my
eight day print on demand mini course
completely free delivered by email and
I've got a link to my print on demand
Facebook group so check all of those out
now in the context of AI generating SEO
optimized content for our listings I did
just want to share something from the
person that was really in charge of
building this tool because he aimed to
prevent keyword stuffing and really
optimize this to be read by humans and
to feel like it was written by a human
and really make sense which I mean we
shouldn't settle for anything less than
that if we're going to
switch to using an AI tool for obvious
purposes because it's going to be much
faster and easier and able to be
streamlined instead of doing it
ourselves which is the whole point of
watching this so he said keyword
stuffing can do more harm than good and
I just wanted to kind of remind
everybody that that is still true on
almost every platform I know that
Redbubble sellers were getting rewarded
for keyword stuffing for a while but I
still refuse to kind of go down that
rabbit hole because one day they could
just tweak the algorithm and everybody
who keyword stuffed could be punished so
we are doing things the right way here
with this AI tool and we are not going
to keyword stuff and uh yeah let me show
you how the tool actually works now
actually really quickly I wanted to also
since I said I was going to do this with
the context of Etsy I went to their help
center and I wanted to just share with
you the update on item descriptions okay
so this is straight from the Etsy help
center I can drop a link to this page
too in the description in case you want
to read it for yourself if you're on
Etsy it's worth kind of knowing their
public resources as far as getting
optimized for search
so it says item description the first
160 characters of your item description
is used to create the meta description
for your listing page The Meta
description is the text shown under your
page title on a search engine results
page your description is more import or
is important beyond the first 160
characters too search engines look at a
Page's full content be sure to describe
your item well using your keywords and
providing details about the item briefly
describe your item in the first sentence
of your description use keywords that
you think Shoppers will search to find
your items so this is specifically
important at the beginning of your
description I you actually I don't have
to guess Etsy straight up tells you that
they're only going to grab the first 160
characters so even if you write out a
really long description which is not
uncommon especially for us like a lot of
us are selling print on demand when we
push a product to Etsy from a
print-on-demand website we know that
they usually put a default description
in there for us
and it's longer than 160 characters what
I recommend doing is if that is your
current approach go ahead use this tool
this AI tool to get the first 160
characters roughly it doesn't have to be
exact guys
um to get that first opening part of
your description and then place it just
right at the top okay and this will be
used in Search and again it's going to
also include the primary keywords I'll
show you how all right so we'll use this
product listing right here it's a nurse
sweatshirt you can see the title right
here it says nurse sweatshirt nurse crew
neck school nurse gift future nurse
shirts and if we scroll down on the
right hand side here we can actually
click this button that says learn more
about this item and you can see the
description so they've got a pretty long
description but it looks like they have
like you know one or two sentences that
are specific to this product and the
rest look to be kind of a generic
description okay so what I actually did
here before we get to the
um AI really quickly is I just wanted to
show you that I Googled and I found this
shirt and it looks like
Etsy didn't actually use the meta
description that they claimed in The
Help Center which is a little bit weird
um I'm assuming that that is where
they're moving but maybe it hasn't been
like rolled out completely yet because
we can see right here the description
they used uh looks like you know and I'm
just going to speak as if a programmer
was writing it it says this
insert product category item by insert
shop name has insert number of favorites
favorites from Etsy Shoppers ships from
insert where it ships from so yeah so
that's basically how they wrote their
current description and I think they're
moving away from that to something more
uh you know 2022 something that's more
related to the actual product we're
looking at instead of just trying to
pull random variables from the product
listing that we submit when we create
the listing so anyways I wanted to show
you that so what I did here for this
example is I grabbed the title
and I came on over here to Insight
Factory they just released their
description generator okay so make sure
you check it out I always put a link in
the description so you can use it and I
pasted it into the title and I pasted it
into the tags it might not be the most
optimal way of using the tool but I just
wanted to show you guys like a very
quick easy way to use this AI to
generate a description now let me show
you what it generated after I hit the
generate product description button
it says looking for a unique gift for
your favorite school nurse look no
further than our nurse sweatshirt this
stylish piece of this stylish piece is
perfect for keeping your loved one warm
during cold days or nights not only is
it comfortable but it makes a great it
makes a great gift for nurse for future
nurses order yours today and make sure
to tell your favorite nurse how much you
appreciate her dedication to the school
community so obviously uh the fact that
it has school nurse included is
almost like over highlighting the fact
that you know this could be given to a
school nurse or worn by school nurse so
what do you say we just remove the word
school okay and it will do that from the
top and the bottom and then regenerate
the description and see if we get one
that's a little bit more generic for all
nurses
all right so this description now says
looking for a unique nurse gift which by
the way unique nurse gift are three
great keywords to have in secession it's
a great phrase that you can definitely
imagine a lot of people typing into
Google typing into Etsy typing in Amazon
because again you can use this Beyond
just Etsy but I thought it was extra
valuable for Etsy
looking for a unique nurse gift look no
further than our nurse sweatshirt this
comfortable and stylish top is perfect
for any future nurse by the way future
nurse another great uh couple keywords
to get indexed on
made from 100 cotton this shirt is sure
to keep you warm and while you're on
duty plus it makes a great gift for any
nurse in your life order now and be sure
to get one before they're all gone so
you can see that this AI is specifically
attempting to write in a um kind of a
tone that is boastful about the product
upbeat positive about the product
getting indexed on really relevant like
related keywords and then also you know
saying hey order now you know it's
dropping those subliminal hints for when
humans read this stuff it's it's saying
oh yeah I should order now I should buy
you know there's a reason why like they
put certain text in buttons that says
like buy now add to cart you know check
out Etc it's like saying what the actual
action is to buy this product
and I bet you it leads to increased
conversion rates that's the sort of
pricing psychology side of things
there's a guy Nick calendar who has a
great blog on all things
um related to you know psychology
customer psychology increasing
conversions so in theory they could use
the inside Factory description generator
maybe replace their you know short
description which looks like it's
probably only like
I don't even know 80 maybe 90 characters
when you get up to 160 characters and
those are getting indexed by Google by
the way Google's Bots are also reading
the whole page description so or not
page description but page content right
so even though Etsy has a meta tag here
um
I could show you guys really quickly if
you cared so this meta tag is located
right here and you can see like this is
how they kind of signal to Google what
should ideally show up uh in the you
know search engine results page right
here you can see it's actually working
but um Google is still seeing all of the
markup on the page it's seeing
everything it's seeing that you know
title it's seeing the repeated things
like the actual structure of the website
you know the drop downs and the
navigation it's seeing the shop reviews
uh so it's just something worth keeping
in mind as you build out your listings
that you need to place an extra special
um importance on your title and that
first sentence of your description so we
can also use inside Factory if you guys
missed my previous videos they have some
really cool stuff like if you want to
track an Etsy Shop uh you can go ahead
and just paste the name of the shop so I
put Kennedy Claire Couture here because
well this shop is absolutely killing it
you can see that they have 20 sorry well
I almost just disrespected them I was
gonna say 20 000 sales no they probably
did 20 000 sales last month they've got
140
000 sales so this is the type of shop I
want to keep an eye on because they seem
to be on the pulse of what is popular
what is trendy on Etsy
so all I had to do was paste their shop
name and then hit save and from here you
can actually see that it will it takes
about you know 10 20 seconds inside
Factory goes scrapes their shop pulls in
their listings and from there we can
actually see like what um listings is
this shop uploading right like if this
shop is that successful on Etsy why
don't we you know we don't have to like
imitate them in the sense that we don't
have to like steal their designs in that
sense you know what I mean we can do
different niches but hey we can at least
see what niches they are uploading
designs to we can check their design
Styles their color schemes learn from
their mock-ups Etc and just like this
guys you can actually see inside Factory
is by default ordering the listings that
they're uploading in order of newest to
oldest and we can see here listing age
in days what looks like this shop is
preparing for Halloween
uh they've got some other stuff that
says speech speech nurse
um thankful so they're even getting
Thanksgiving
and if you weren't sure it was
Thanksgiving by the way inside Factory
is also giving us the tags that we
should be highlighting and we should be
using so by the way you don't know what
to do for your tags boom one click we
just copied the tags now we can paste
them into our Etsy listings if we want
to enter similar niches guys so this is
something that like is invaluable to
Etsy sellers guys inside factory make
sure you check it out if you use the
link in the description by the way you
get free credits to use the description
generator as well as the other
functionality so this is straight from
them they're hooking us up guys so make
sure you take advantage of that and also
if we wanted to just do another quick
like test of the description generator
why don't we do let's go the let's go
ghouls okay so we'll click that we'll go
on over here to Etsy
and why don't we try this let's put the
title at the top all right
and then let's go ahead and grab the
tags and see if it works like this so
I'll paste these into the product tags I
will click generate description it says
it can take up to two minutes but you
just saw that it took maybe two seconds
all right let's check this out so the
product so that we're on the same page
is let's go ghouls instead of let's go
girls got it and then the description it
generated looking for the perfect
Halloween costume look no further than
our let's go ghouls retro Halloween
shirt this hilarious and eye-catching
shirt features a cute cat dressed up as
a ghoul and is perfect for mommy and me
outfits or toddler Halloween costumes by
the way look at them getting indexed on
some great phrases right there
for a more boho look try our ghost shirt
paired with some distressed denim jeans
and boots and don't forget the matching
t-shirts we have plenty of options to
choose from so whether you're looking
for a funny and comfortable Halloween
outfit or something more unique and
stylish are let's go ghouls retro
Halloween shirt is sure to be a hit so
you can see that we actually had quite a
bit of an expanded description and some
great additional content added by us
just copying the tags notice we didn't
have to sit there and write out 13 tags
ourselves we just use inside Factory go
to the other part of the app copy tags
and we are good to go by the way you can
find additional products and whatnot by
just using using the Etsy keyword search
so if we want to just go here and type
in like Halloween shirt it's going to go
ahead and give us some of the
best-selling Halloween shirts on Etsy at
the moment
you can copy the best-selling tags you
can use the description generator it's
got everything we need to succeed on
Etsy guys so make sure you check out
Insight Factory that's what I wanted to
show you in this video and I'm
interested to see maybe they'll expand
the functionality of their AI Beyond
just this uh me and my buddy who made uh
automate pod we had it we had thought
about doing something like this in the
past and ultimately like didn't do it
for one reason or another so I'm glad
that inside Factory went ahead and did
it so that we can all benefit from it so
again check it out guys you can get free
credits to use it just by using the link
at the top of the description all right
guys thank you for watching please hit
that like And subscribe button if you
haven't already and I'll see you
tomorrow with a new video
foreign