THEMSELVES IN THE VIRTUAL WORLD.
79% OF PEOPLE ONLINE USE FACEBOOK.
INSTAGRAM HIT ONE BILLION MONTHLY USERS IN JUNE.
81% OF MILLENNIALS CHECK TWITTER AT LEAST ONCE TODAY DAY.
AND 81% OF SMALL AND MEDIUM SIZED BUSINESSES USE SOME KIND OF SOCIAL PLATFORM.
>> THAT'S WHERE EVERYBODY IS.
SHAYNA: AND WHERE THESE THREE WOMEN BUILT THEIR CAREERS.
SOCIAL MEDIA IS THE SPECIALTY OF CHRISSY CARROLL, LIGHTNING LEVINSON.
SHE IS THE V.P. OF SEARCH AND ENGAGEMENT FOR TECH TARGET, A COMPANY PROVIDING MARKETING SERVICES TO BUSINESS TO BUSINESS TECHNOLOGY VENDORS.
>> WE SOURCE USER ACTIVITY DATA FROM OVER 100 SITES THAT COVER ENTERPRISE TECHNOLOGY.
WHEN PEOPLE BECOME MEMBERS OF OUR SITES WE TRACK THEIR USER DATA AND WITH IN A USER DATA COMPANIES ARE ABLE TO TELL WHERE SOMEBODY IS AND PURCHASING OF ENTERPRISE I.T.
SOCIAL MEDIA AND SEARCH ENGINE OPTIMIZATION.
>> OUR JOB IS TO ENSURE THAT OUR CONTENT IS FOUND BEFORE AND THAT PEOPLE ARE ENGAGIN WITH IT.
ULTIMATELY, IT LEADS TO MORE REVENUE AND THE WAY THAT WE GET THERE IS MORE TRAFFIC.
MORE ENGAGEMENT ON SITE.
AND MORE SHARING OF OUR CONTENT.
SHAYNA: CHRISSY CARROLL IS THE FOUNDER BEHIND THE BLOG "SNACKING IN SNEAKERS." >> IT IS GEARED TOWARD ACTIVE WOMEN, SPECIFICALLY RUNNERS, TRIATHLETES AND CYCLISTS THAT
NEED SOME HEALTHY RECIPES AND SOME TRAINING INSPIRATION BUT ALSO REALLY LOVE CHOCOLATE CHIP COOKIES.
SHAYNA: HER BLOG IS HER FULL-TIME GIG.
>> WHEN I DRIVE TRAFFIC TO MY BLOG, I MAKE MONEY FROM AD REVENUE AND AFFILIATE MARKETING.
I WORK WITH DIFFERENT BRANDS TO PUT OUT CONTENT ON MY SOCIAL CHANNELS.
SHAYNA: POSTING PICTURES OR LIVE VIDEOS IS PART OF HER DAILY ROUTINE.
>> I TRY TO FOCUS MY TIME ON THE BIGGEST BANG FOR MY BUCK AND TRY TO AUTOMATE SO EVEN IF I'M NOT ONLINE THOSE DAYS, THERE'S CONTENT THAT'S GOING OUT TO MY AUDIENCE.
SHAYNA: IN 2017, CAROL DEVELOPED A COURSE CALLED "PIN SMART." WHICH TEACHES FELLOW BLOGGERS HOW TO IMPROVE THEIR PINTREST STRATEGY AND INCREASE WEBSITE
TRAFFIC.
A SITE DEDICATED TO HELPING BLOGGERS LEARN BEST PRACTICES, GROW THEIR TRAFFIC, AND MAKE MONEY.
>> I DON'T THINK I REALIZED HOW SUCCESSFUL IT COULD BE.
INTO SRG THAT CAN BE A FULL-TIME -- INTO SOMETHING THAT CAN BE A FULL-TIME JOB.
SHAYNA: FOR MANY, MYSELF INCLUDED, NAVIGATING THE INS AND OUTS OF SOCIAL MEDIA CAN BE FRUSTRATING.
THAT'S WHERE ANGELA PITTER COMES IN.
>> SO YOU CAN ADD YOUR TWITTER HERE AND ADD YOUR INSTAGRAM AND CONNECT THOSE IN.
SHAYNA: PITTER IS THE PRINCIPAL AND OWNER OF LIVEWIRE COLLABORATIVE.
>> LIVEWIRE COLLABORATIVE IS AND IN PARTNERSHIP WITH YOU TO BUILD YOUR BRAND ONLINE AND TO HELP YOU NOT ONLY RAISE AWARENESS BUT ALSO THE DRIVE OBVIOUSLY PROFITS AND CLIENTS
TO YOUR DOORSTEP.
SHAYNA: PITTER SAYS YOU'RE BEHIND THE TIMES IF YOU'RE NOT PARTICIPATING IN SOCIAL MEDIA.
>> THERE'S SEVEN BILLION PEOPLE ON THE PLANET AND OVER HALF OF THEM ARE ON SOCIAL.
NOT ONLY ON SOCIAL BUT ALL ON MULTIPLE SITES.
THEY HAVE FIVE TO SIX DIFFERENT PLATFORMS THAT THEY'RE ON.
AND YOUR COMPETITORS ARE ON.
TYPICALLY ONE TO TWO PLATFORMS.
ARE ON IT.
SHAYNA: FACEBOOK.
TWITTER.
PINTREST.
INSTAGRAM.
JUST TO NAME A FEW.
AND IN CASE YOU DIDN'T KNOW, LINKED IN IS MAKING A COMEBACK.
>> LINKED IN, LOVE IT, LOVE IT, LINKED IN IS ACTUALLY THE OLDEST PLATFORM.
LINKED IN WAS FOUNDED IN TO -- IN 2002 AND OLDER THAN EVERYBODY ELSE AND IT WANED BUT IT IS SO MUCH THE COMEBACK KING NOW.
YOU KNOW, THERE'S OVER 500 MILLION USERS.
SHAYNA: OVERWHELMED?
I AM.
>> YOUR POSTS AREN'T BAD.
BUT I THINK YOU NEED TO FIGURE OUT -- LOOK AT YOUR DATA TO FIGURE OUT WHAT -- WHICH OF YOUR BIGGEST VIEWS ARE ON VIDEOS WHERE YOU RELAX.
SHAYNA: THE TIME SPENT TRYING TO FORMULATE THE PERFECT POST.
WORTH THE RETURN ON YOUR INVESTMENT?
ABSOLUTELY, SAYS PITTER.
>> DEFINITELY HELP YOU BUILD YOU BUILD THOUGHT LEADERSHIP.
AND DEVELOP YOUR -- BECOME AN EXPERT IN YOUR INDUSTRY.
SHAYNA: AND ANGELA SAYS FOCUS YOUR ENERGIESTON THE SITES THAT TARGET YOUR AUDIENCE THE BEST.
FOR CHRISSY, THAT'S PINTRES