- Are you wasting your time trying
to find the perfect product,and you want
to build a dropshipping store,
that lasts and grows for years?
I'm gonna show you how in this video.
Let's go.
(air whooshes)
(upbeat music)
Okay, in this video, I'm gonna convince you
why building a brand store, is gonna save you so much time,
money, pain, and it's gonna allow you to step back
and actually travel with your store
and be better for you in the long-term.
Okay, building a brand on Shopify.
I hear a little bit of chatter about this
in the e commerce space,but most people are still obsessed
with the dropshipping model where it's all about arbitrage.
The only real value that they provide is
they found the product first or they have better ads.
I'm gonna convince you why there's a much better way
to run your dropshipping store.
Okay, so I see this all the time.
And it's very interesting from my perspective,
because I'm working with a lot of dropshippers
and a lot of non dropshippers, all in the e commerce space.
So dropshipping has become much more popular
over the last few years,but it's been mainly popularized
by these guys with Ferraris, stacks of cash,
convincing you that you can be
an absolute millionaire within a month.
They're all selling courses and they're all
telling you the exact same thing.
A lot of people buy these courses and they
just go to Alibaba Express and run
some Facebook ads to their product page and call it a day.
This isn't all dropshipping stores.
There are some fantastic drop shipping stores that
I've worked with, one that I own that are fine.
One of the big problems with many dropshipping stores
is that they're so easy to copy.
You also have thousands of other dropshippers
that are sitting there with their spy tools,
looking at all the websites and analytics
and catching you out if you start scaling a product.
This is why you see people jumping from product to product.
Yes, you can still make a lot of money
and I know many dropshippers that are with this model.
But if you build a brand store,
you can get this monkey off your back,
this paranoia that someone's gonna find your store
and steal your product and that's the end.
You can still create a dropshipping store that
is its own brand and it's much harder to copy.
Here's what I advocate and here's what works insanely well.
You create a dropshipping store.
You don't go to Alibaba for your product,
but you find suppliers and build
personal relationships with those suppliers,Why?
Number one, you can make much more money in the long run.
you can run it for years and years rather than
just a few months and then burn it out.
You will have less competitors because it's much harder
for other people to get your products on their store.
You will get better prices with your supplier.
There'll be less competition chatting
with your supplier and driving up your prices.
Your customers will also have a much better experience.
Your relationship allows you to request better packaging,
better response times, order tracking and all that stuff.
Okay,but you may be thinking, this is gonna be harder.
I'm gonna be working more to get this store set up.
And yes,that's right.
With regular dropshipping you might spend 1000 bucks,
get your products,get the ads going
and then make some money.
But that is a good thing.
The harder it is to start your store,
the less other people are gonna
be able to start the same thing.
Think about it this way, when you're building
your e commerce empire, you're building a castle.
As soon as you start building something big like a castle,
you're going to start attracting
the attention of other people.
They think, hmm, there's probably
some treasure in that castle.
When they come to your castle to steal your treasure,
you wanna protect yourself as much as possible.
That means building up walls and building
a moat around and stop the siege.
When you build your business,stop and think
how hard is it to lay siege on this castle?
How easy is it for people to just waltz in,
pick up your treasure and then walk out the door?
Many businesses leave the front gate right open
with a big sign saying, hey, take my treasure.
It's right here,you don't have to do anything.
And so people just walk in, grab it
and they walk out the door and boom,they're rich.
So how can you protect your
e commerce store or any business?
Well, people do it legally.
They do it through patents,copyrights,
trademarks, stuff like that.
How can you do this for
your dropshipping business in particular?
Well, the first one is,
don't let anyone know what you're actually doing.
That's one way you could solve it.
This is where the spy tools come in.
If there are three different spy tools out there
crawling your site, checking Alibaba
and seeing what products you're selling,
and what price what product what profit,
then they're telling people exactly
where your treasure is and how easy it is to find it.
Suddenly, boom, you'll have 20 different armies
surrounding your castle and trying to get your treasure.
If you're not selling something that's only on Alibaba,
you're not gonna have this same problem.
The second thing is to get
products that no one else can get.
And this is much easier than you think.
When I'm calling suppliers,
often they'll even offer this.
It's called distribution rights.
That's where you get the rights to sell this product
in a certain area, certain country or wherever,
and no one else can come in
and organize something with that supplier.
That works but it's not always possible.
Here's my favorite method.
I'm gonna go into it right now.
One, create a really strong brand.
This is my favorite way 'cause it lasts a long time.
And it makes your e commerce store incredibly valuable
so you can sell it for much more later down the track.
Okay, so I want to tell you something here really quickly.
So I have my foot in two different main communities.
I have the e commerce store dropshippers
where you have these people with Ferrari's
and all these courses and all this stuff,
and people are making a lot of money and it's fantastic.
I have a dropshipping store, it's cool.
The other foot is in a community of
e commerce store owners that are building a brand.
And they're making seven to eight figures doing so.
There's a massive difference here between
the two communities, especially in the amount
of money that either is consistently generating.
On one side, you have these guys with Ferraris,
stacks of cash and they're selling you these $2,000 courses
and they all have the same thing.
On the other side, you have these people that are quietly
chipping away, building a really strong brand
and building up these massive stores.
They focus intensely on finding the best products
and creating the best customer experience
so that they can get thousands and thousands of reviews
on their website and build up this massive brand equity.
This helps them so much because whenever they spend
any dollar on ad spend, their conversion rates
are so much higher because anyone hitting their site,
as long as they fit the target market are much more likely
to convert when they see the massive social proof
and trust that this brand is creating.
Running ads on Google ,Facebook, Bing,
doing any email marketing and even doing organic reach
is like putting gasoline on a fire.
It's insane, I love working with these people.
They're really passionate about what
they're doing with their brands.
And it's also so much easier to scale up that store
like crazy for a much more profitable CPA, rowers
and all those amazing metrics.
It's amazing how quickly these guys will scale.
Because they're not spending every week, every month,
going out and trying to find a new
hot product that's gonna work for their store.
They build businesses that are
sustainable for year after year.
There are some brands that I've been working with,
for 3,4 years that have started back then,
and then the brand just keeps
growing and growing and growing.
It's really up to you.
What would you rather be doing with your time?
Would you rather be spending every single week
and month chasing new products, tryna find new suppliers?
Or would you rather focus on building a brand that
lasts that you can step away from, build systems
and operations and hire the right people?
So it earns money for you, for your pocket,
while you can live the life that you wanna live.
By doing this you have much more control
of your income source, and you've really built an asset.
You're not just playing arbitrage with the game
of dropshipping, where you're just tryna find a product
for cheaper and then convincing people to buy it.
You're actually solving a need,
creating a message for those people with your website,
and building a really strong brand
so that you can deliver traffic to that website,
and you're gonna get a much better return.
It's much easier said than done.
But please check out my other videos.
I go through all the different systems and processes
and strategies and marketing that you need to build
all parts of this whole beast that you'll be creating.
But trust me when I say this, it does get easier
once you get those first few sales,
it starts picking up, you get those reviews,
people start sending videos of them using your product.
You get photo reviews, this stuff works
and it's crazy when you see it happen.
Anyway, that's all for today folks.
If you found this video helpful, please give a thumbs up.
I really hope to see in the next video and consider
subscribing if you want to see more tutorials,case studies.
We have audio videos as well, apart from that,
thanks so much for watching,
and I'll see you next video. Bye for now.
(air whooshing)
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