Hello there! In this video,
I'm going to show you how you could be a six-figure coach
even if you have no certification or no degree
that qualifies you to be a coach.
Now I've been coaching since 2015,
I've been working with companies, organizations,
small and large enterprises,
helping them be able to be better performers,
generate more revenue, get more profit, so on and so forth.
And in the course of the last five years,
I've been able to generate at least half a million dollars
in personal income, just through coaching.
Now, this does not include my education
and training platforms, my own other companies,
so this is purely coaching revenue.
I want to show you exactly what it takes.
What are some of the hurdles that you may experience
as you are going through your journey
of creating personal income for yourself
and where certification is required
and where certification may not be required.
In this video,
we will also take a deep dive
in understanding the purpose of a certification.
Now I'm going to show you
how to create this income for yourself in six simple steps
in the next few minutes.
I want you to listen to what I have to say very carefully
and write down below in the comment section
when do you have a breakthrough moment.
One thing we have realized through our learning platforms,
is one of the ways you can really learn something
is by engaging in it.
Writing a breakthrough moment or sharing something
that may have caused an insight for you,
allows you to engage with this piece of information
that you're about to receive.
So go ahead write in the comment section below
any time you feel a particular breakthrough
has happened for you.
Now let's start with the first step.
The first step is to understand
what is the purpose of a certification.
You see often new coaches,
even credible experience coaches
get confused between the idea of do you need certification
for business purposes
or certification to realize your self-worth.
Now it may seem obvious when you're getting started
that you should get certified.
But if you understand the reason of certification,
you may be able to better understand
if it is right for you or not.
Now in no way am I saying certifications are bad.
Certifications are great and they serve a purpose.
You just need to understand what's the purpose of them.
Say, for example, idea of coaching is exciting to you.
A few conversations that seem like a coaching conversation
seem really powerful to you.
You may have hired a coach yourself
and may have found their work so purposeful
that you want to find a way to engage with them.
While all of that is very exciting,
the moment you start coaching,
the moment you start trying to figure out
how to build this business
and be able to create an income for yourself
part-time or full-time you may find yourself really lost.
The reason you may be lost is because you may think,
well, I want to help people in a particular dimension,
but how do I help them?
You may have some ideas and some experiences,
but you may find yourself often confused
in how really to take those ideas
and bring it to somebody else's life.
Well, a certification helps you do that.
When you go out in the world, trying to coach individuals,
and you find yourself a little bit lost,
a little bit confused, a little bit unsure,
you may want to consider taking a certification.
A certification gives you a proven path by someone else
that has tried and tested those strategies,
techniques, and methodology,
and they are willing to transfer all that insight
and information to you in a set period of time.
When somebody is willing to do that,
they give you the complete playbook
that they have utilized in the past
and have case studies that prove that that actually works.
It does two things for you.
Firstly, it gives you a valid way of coaching somebody,
which is great for you to take to any business
or a person to say you're certified in that methodology.
The second thing is, as a new coach,
you often doubt yourself.
You doubt your capabilities.
You doubt your confidence
in being able to reach out to a client
and be able to help them.
This is where certifications are very useful.
You see, when you're certified in a particular methodology,
you are borrowing the confidence
of the person that is certifying you.
You're borrowing confidence
from somebody else's methodology.
And with this borrowed confidence,
you can go out in the world
and be able to take more action towards creating change,
and of course, creating your business in the process.
Now, does that make having a certification
absolutely necessary?
No, if you know the direction you want to progress in,
if you have the experience in that direction,
if you've studied through many of our quests
or other programs that you may have taken,
you may have enough confidence,
you may even know your methodology,
and so you can go out in the world
and start coaching straight away.
When I started my journey,
I didn't start with a certification.
I started by simply reaching out
and helping people through their journey.
I discovered my own methodology by doing the work.
That's what you want to think about,
when you're thinking between certification
or no certification, look within yourself.
Do you have the confidence?
Do you feel that you can go out in the world
and start working with other people?
Do you feel that as you're working with people,
they are seeing the results.
At the end what really matters
is do your clients get results?
If your clients get results,
you may already have a pretty solid methodology
and getting a certification may be a nice to have,
but it's not a must have.
Now when you go out in the world
and do consider taking a certification,
I invite you to look at a certification
that is more holistic,
not just the ones that help you with basic methodology,
but a certification that also gives you
the right kind of marketing insider,
the right kind of business building insight,
because getting your certification
is only one part of the entire puzzle
of a coaching business.
And even if you consider not getting a certification,
which is absolutely okay,
do consider getting business trainings and education,
so you can set up yourself for success.
And that's the first step.
Understand if you even want a certification or you don't,
either of the paths,
get a certification or not get a certification
are both right for your coaching journey.
It's more a personal decision that you need to make
based on your level of confidence
and your level of self belief
in you being able to create results for your clients.
And, of course, it is also depending on
once you start coaching are your clients getting results?
If they're not,
you may want to consider getting a certification.
It's not an absolute requirement.
Now that step one
where you decide if you want to be certified
or not be certified.
Let's get to step two.
Step two is understanding your clients.
Most of the coaches, most of the newer coaches,
especially start their journey all excited
thinking that they need to get a particular outcome
to their client.
And what happens because of that
is a lot of us focus too much in telling our story
of becoming a coach
or telling the methodology that we use to get to an outcome.
Clients don't care about your methodology.
They don't care how you got to the point
that you got to the point.
What they really care about is can you get them the result
that they really seek.
While we are all beautiful human beings,
we do act from a little bit of a selfish place
often in our lives.
That's exactly where your clients are at.
They're a little selfish about their growth,
about their results.
And so when you're speaking to a client,
consider speaking to their needs in the now,
not to the potential outcome they can get to,
but the needs that they have right now.
Let me give you an example.
One of my first few clients was this amazing woman
who had this beautiful company.
And while I walked into the organization,
I was operating from the belief that
they must want to generate more revenue.
And while that may have been true,
what was really happening in that organization
was a lot more of a team challenge.
The entrepreneur herself was exhausted
and often concerned with how the team
and the business was operating.
Her fear on growing revenue
came from a place where she wondered
would that mean only working harder.
If I wouldn't take the time to understand her place fully,
her situation fully,
I would have just simply started asking questions
that would have led her to believe
that she needs to overwhelm herself even more,
to create more revenues.
While creating revenues is a potential outcome
and my excitement when I'm working with companies,
often, I find that if I really sit down
and understand my client,
I will find that their real need
is actually significantly different.
If I really take the time to understand their needs,
I can help them get the outcomes they want
more than my desires and my stories.
What is important in a conversation with a client
is to understand where they are at and where they're going.
When you approach a client,
take the time to understand where they are.
If it's a one-on-one conversation, it's rather simple.
Ask them more questions around
what is it that is really happening for them?
What is the experience of life they're having?
If there's a particular area, you focus in coaching,
ask them questions related to that area in their life,
and they will eventually reveal
what's really happening for them.
Then help them build a vision to a solution
that they truly want,
but start with understanding where they are at.
That is for step two, understand your client.
Step three is understand your market.
You need to take the time to understand
what's happening around you.
While I'm somebody who always advocates
not to get bought into the idea of society
and social contagion that is around us at all times,
it is important to be able to understand what's happening
and what other individuals are doing in the marketplace
for you to be able to distinguish yourself
and stand out in a rather busy and crowded marketplace.
While we are all unique individuals
often because of the amount of noise
that is happening around us,
our clients find it much difficult to distinguish between us
and the coach next door,
because of that, you want to understand your market.
You want to understand what's happening
in the entire marketplace,
so you can create a distinctive voice for yourself.
This also helps you understand
how to talk to your marketplace,
how to create content and conversations
that will allow for that market to really respond.
Some of the markets are very mature.
Like if you are in health and wellness industry
the market already knows a lot about diets and nutrition.
While if you're in a newer market like business coaching,
or even a lot around personal growth
or dimensions of personal growth,
you may find that you can get away
with introducing the ideas
that may not have been heard enough.
That brings me to create packages.
Very often, we start coaching
and all the approach our clients with
is one-on-one interactions.
We often price ourselves by the hour,
and that may be one of the reasons why
you may find yourself struggling to enroll
and engage your client.
Think about your coaching in packages.
This allows you to firstly,
drive a real result with your clients
because you're not trading time for money,
but you're trading time for results.
If you are in a three month or a six month coaching package,
you can promise a bigger result to your client
and actually help them get it.
If you're coaching only for an hour,
most likely that hour may be fruitful, may not be fruitful,
maybe enough, may not be enough,
which means there's a lesser likelihood that that client
is going to re-engage in the conversation
and a dialogue with you.
Think about your services in context of packages.
When you offer a three month or six month package,
you have a greater capability of pricing yourself
at a reasonable price that justifies your time
and also helps your clients get the results that they want.
Now below this video, you will find a special link
that takes you to our unique membership program
called Coaching Mastery.
Inside Coaching Mastery,
you will get tons of trainings and tools
that will help you design your packages
very, very effectively and fairly quickly.
It's available for you to try for absolutely free
below this video.
Another tool that is available
inside Coaching Mastery for you is also the fifth step,
which is to build your brand.
One of the key things we've learned over time,
especially in coaching, training,
personality driven businesses is it is a lot about the brand
and the voice of the brand on how people see you,
how people see your message,
how people see the impact that you're trying to create.
Very often, we are so tied up in the day-to-day
that we forget that when you're doing a business,
when you're starting a business,
when you're growing a business,
you're not doing it for a matter of weeks or month,
you may be doing this for a lifetime.
That if you make efforts conscious efforts today,
to understand yourself and represent your brand right,
over time, all of the work that you would do
would compound on top of each other.
You know, when a new brand starts,
very few people know about it,
but if the brand keeps working on themselves
soon enough, you know them for that particular thing.
Think about any of the famous coaches that you may know,
think about how you know me,
there's a particular association that you have,
and that has happened because of a consistent dialogue
I've had for years at this point.
You want to ask yourself,
how can you keep that consistent dialogue
and keep compounding on it?
It's not only easy for your clients to remember,
understand you,
know when to come to you for a particular type of service,
it's actually easier for you.
As a coach, as a trainer,
you now can always fall back on some of the key messages
that you always talk about, that you always train on,
on what you always coach on.
So ask yourself the fundamental question of who you are,
what your brand is and how it needs to show up in the world.
Invest some time every week
in continuously building your personal brand through content
and conversations that you can deploy
through the power of social media.
And remember your personal brand is not limited
to who you are today, as you will expand your brand as well,
your message will as well.
Don't overthink to figure out the perfect message
or the perfect brand that may cripple you.
think about a brand that is good enough
for you to get started because you know in time
that you will expand on it.
More on that as inside Coaching Mastery.
Let's come to the final and probably the most important step
that is to get results and think about results.
There is no coaching business that can be successful
if it doesn't drive the results it promises to drive.
It may not sound like a really evolved
or complex business strategy,
but it's probably one of the biggest reasons
a coach gets successful or become successful
is because they're able to drive results with their clients.
The more you focus on saying,
how do I get my clients to win?
What is it that I can do for my clients to win
the easier it will be for you to continue
to grow your practice.
There'll be significantly easier for you
to get to six figures, even seven figures.
Clients want to pay you for the results that you try for them.
The bigger, the quality of results that you drive,
the bigger, the impact it makes on your client's life,
the more they are willing to pay.
Which means if you want to make $50,000,
find a market that is willing to pay $50,000
and then make an impact that is worth $50,000,
and you will make $50,000.
If you want to make $100,000, do the same,
find a market that is willing to pay $100,000
and then make an impact that's worth $100,000.
In essence,
the results of the quality of your results
to the quality of market that you serve
is going to define the amount of income that you can make.
Getting the six figures as a certified
or non-certified coach is simple.
It's a step-by-step playbook that anyone can follow.
The reason why it doesn't work for everyone
is because most of us forget to focus on our clients.
We forget that it is the results of our clients
that really will define our income.
We forget that if we don't work on ourselves consistently,
if we don't upgrade our confidence,
if we don't upgrade our skills consistently,
we wont be able to drive the results with our clients,
and hence it will be harder for us
to get to that six figure income,
even a seven figure income.
My invitation to you, is to constantly work on yourself,
constantly work on your methodology,
constantly work on ways to create results with your clients.
The more you work on that,
the better the results you'll get for your clients
and easier and simpler it will be for you
to create the income, the freedom,
and the impact that you desire.
Thank you so much for watching this video.
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I'll see you soon.