- What's up, guys?
So in this video, we're going to be talking
about building backlinks in 2021
and more importantly three weird ways
to get backlinks to your site
that you competitors are definitely not using right now.
So for all you crazy peeps out there
who want some unusual ways to build backlinks to your site
that are proven to work and still work in 2021,
then this video is gonna help you.
And if you want more backlinks,
you want increase your rankings,
if you want to rank higher than your competitors,
this tutorial is gonna help you a lot
if you take action on them.
Now, before we jump in,
I'm actually offering a free website audit
to the first five people that comment on this video.
Feel free to pop in your URL
and I'll take a look at it.
We can check out your site
and give you some tips on how to improve it.
Now let's jump straight into the video.
So the first link building strategy
that I'm gonna talk about is HARO link building
but it's not what you think, okay.
So I'm not talking about building backlinks from HARO
and responding to queries.
Instead, this weird link building technique
is using HARO as a journalist.
So you're gonna sign up
to helpareporter.com as a journalist
posting a query for people to respond to.
And you're just gonna fill in the details, say,
"Hey, I want people to respond to this query about X topic."
And if your pitch is successful
then we're gonna feature you.
And what you'll see is that you'll get
like 50 responses to your HARO query.
So your advert on HARO that you list
will receive tons of responses from other website owners
who are also looking for a backlink.
But when they respond, what you can do is say,
"Hey, I'm happy to feature your website
on our article as a source.
We loved your pitch but would you mind
giving us a cheeky backlink to our site too,
just so that we can improve the reach
and the engagement of this article?"
And what you'll find is that
a decent percentage of the websites who respond
will say, "Yes."
They'll say, "Sure, we're happy to link to you
if you give us a backlink and feature us in your article."
'Cause it's kind of win-win for them
and it's win-win for you too.
So try this technique. It does work.
I wouldn't use it as your main link building strategy
but in moderation, it definitely works
and it's very powerful and I don't see many people using it.
So it's an opportunity for your site.
Plus this isn't like the boring skyscraper technique
or using guest blogging.
This is a very unusual technique
and because not many people are using it,
there's not much competition.
So you can try it for your site.
You can sign up to helpareporter.com for free,
list your topic and say that you're looking
for websites to respond.
And I can almost guarantee you
that you will get backlinks using this method.
Plus it doesn't take much time to do.
Now, this second strategy,
link building strategy number two
is posting to Facebook groups.
And you might be thinking, what the hell?
Why would I post to Facebook groups asking for a backlink
or isn't that just spamming?
Well, actually it's a bit more subtle than that.
So what I've found in the past is that if you post
on SEO Facebook groups or groups with website owners
and you say, "Hey, I'm really struggling
to build backlinks to X website and just put your URL in."
Then you'll find that a lot of people
will respond to you, offering you a backlink to your site
or offering you a link exchange or reciprocal link.
And this strategy usually works very well.
So what you'll find is if you check
your message requests on Facebook after you post this,
you will see link building opportunities
from other website owners in your Facebook group.
And what I would say is that you don't wanna
spam this link building strategy.
So this is a great way to get backlinks in 2021
and it's an opportunity for your site
but at the same time you don't want to spam it.
You don't want to go over the top with it.
You want to use it in moderation
because otherwise if you just spamming Facebook groups
every single day looking for backlinks,
it's only a matter of time before you get banned
or chucked out of the group.
So how can you get started with this?
Well, basically find a Facebook group,
post in there occasionally with genuine posts
and then on occasion post in that group saying,
"Hey, I'm really struggling to build backlinks to this site.
I know I need backlinks to rank,
what should I do about this?"
And then check your DMs
and your message requests from other people
who are looking for backlinks as well.
And most of the time you'll see
some reciprocal link exchange offers
from other people in the group.
And this is a strategy that I've tried, tested,
and I know most of your competitors
will not be using this right now
but it still works in 2021.
So it's very useful.
And you know, the power of networking
is that not only are you going to get backlinks to your site
but you will also meet other website owners in your niche
and build relationships with them,
which will lead to more link building opportunities,
more PR opportunities,
stronger relationships with people in your industry
and your network is your net worth.
So this is a great opportunity, not just for link building
but for PR and building relationships too.
And the final weird but unique way to get backlinks in 2021
is through video link building outreach.
So this is a technique
that's been working extremely well for me this year,
not just to get backlinks to my website
but also to get more embeds of my YouTube videos.
So what you need to do
is produce videos around topics in your industry.
You can post them on YouTube.
And then what you can do
is reach out to other sites in your industry
that are talking about the same topic and say,
"Hey, I noticed you talked about X topic
in your latest article.
We just created a video on this too.
Maybe you want to embed it in your article."
Now you might be thinking, right.
If they're only embedding my YouTube video,
then that's not getting me backlinks.
How is that a link building strategy in 2021?
Well, what I would say
is that once they have embedded your video on their site,
then you can reach back out to them a month later,
a few weeks later and say,
"Hey, I really appreciate you embedding my video.
That was awesome.
Would you mind adding a credit to my name
and my website underneath the video?"
Because of this you'll find that
they're happy to link back to you as well.
So it's a really good opportunity,
not just for getting backlinks to your site,
not just for getting more video embeds,
which helps with your YouTube views
and your YouTube ranking
but also because it will give you more PR.
It's more publicity for you.
It's more publicity for your brand.
And if you do this over the course of a year,
if you're doing video outreach every single week,
then this compounds over time.
And the other thing is as well,
you won't just get backlinks and video embeds from the site
but often you'll be featured on social media too.
So people will say, "Hey, I've posted this recent article.
It features Julian Goldie and a video from him."
And you'll get your content shared
in front of new audiences
when this website shares it on their social media platforms.
So I really love video link building outreach.
It's working really well for me right now.
And I would highly recommend it.
Now if you want to take that one step further,
what you can actually do is research topics
that are getting tons of backlinks
and then create videos around those.
So you can go onto your Content Explorer in Ahrefs.
You can type in a keyword around your industry
and then you can filter by the articles
that have the most backlinks to them.
And when you do this,
you'll find in super popular articles for backlinks
and you're reverse engineering the process
of getting links to your site.
I would recommend doing the research first
because then you reverse engineering
what works already for getting backlinks
and you're creating a video around it.
And you're basically finding where's the demand.
What do website owners want to link to?
What are website owners interested in right now?
So thanks for watching guys.
I hope this video helped you.
If you have any questions,
feel free to post in the comments section below.
In fact, like I said before,
if you're interested in a website audit,
I'm giving away five free
for the first five people that comment.
So just drop in your URL in the comment section
and I'll be happy to help.
Also, I do run a link building agency,
that's at juliangoldie.com.
I'll leave the link in the description.
And if you want to get more backlinks,
if you want to get more traffic,
if you want to get higher rankings on Google,
then feel free to jump on my website, book in a call
and we'll be happy to give you a link building strategy
that's proven, tried, and tested to work.
Plus we'll look at your website
and some ways to improve your link building efforts
so that you can rank higher on Google.
So thanks for watching guys
and I hope this video helped you.