- Hey there, I'm Darlene, here with Garth,
our resident SEO expert.
So, we have this customer, Amy Hart,
she's a life coach here in Seattle.
We helped her make her seedlist, with her keywords,
and how would you put that to work?
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- So, with Keyword Planner,
I'll start with life coach,
life coaching and Seattle life coach.
Obviously, Google comes back with the ranges for
the keywords I've put in,
and now they're gonna give me a bunch of suggested keywords.
This is where I start writing and developing
my content plan, 'cause I'll start seeing themes.
And what you wanna line up is
a keyword concept per page.
So, as we said before, WordPress hosting,
WordPress website hosting, that's a concept.
WordPress plugins and themes, two different concepts,
I'm not gonna put them on the same page.
So here I see lifestyle coach, becoming a life coach.
That's probably a good idea to have that page,
it's a thousand to 10 thousand a month.
So she can write an article about
how she became a life coach.
Life coach certification is 10 thousand
to 100 thousand a month.
That's something different than becoming one, and being one.
So, if she has a life coach certification,
I'd probably produce a page about that.
Finding a life coach.
I'm a recovering lawyer,
people always needed to ask that question,
'How do I choose a lawyer?'
Well, we now know that a thousand to 10 thousand people
are looking to find a life coach.
So, Amy should probably write an article,
that's fairly objective,
saying 'this is how you would find
'and qualify a life coach.' - All right.
- What a shock, I am one, contact me.
- So it's pages that get searched, right?
- Correct.
Google wants to provide you with
the best customer experience, possible.
So if you search in something like
'pre-trial hearing',
Google wants to show you the first 10 results
that are gonna answer that query.
I'm a recovering lawyer, so I can speak to this
way better than I can about life coaching.
If I were creating up a legal website,
I would basically have a page for everything
in my practice field.
So, reaching back to my old days,
I had a page about the arraignment hearing.
A page about the pre-trial hearing.
The motion hearing, the readiness hearing,
and jury trial.
Five, six separate pages.
If you have just one master page, it might do well,
but when someone is specifically searching 'motion hearing',
Google wants to give you a page that returns that query.
So a page with tons of topics in it,
it's not a good example, it's not a good experience.
Think Wikipedia.
There's only one Sir Isaac Newton page, on Wikipedia.
They'll reference Theory of Relativity on that page,
but it's not gonna go into the dissertation of
the Theory of Relativity.
They're gonna mention it, and link it to
the Theory of Relativity page.
So, when you start thinking about
building out your website,
and you're using Keyword Planner,
and you're seeing these different rabbit holes that go down
these different subject matters,
start thinking, 'This is probably a page.'
So, looking back on my own life,
I had a field sobriety test
to talk about what the field sobriety tests were.
Then I had a page for each specific one,
one-leg stand, Romberg balance, ABCs.
'Cause someone is going to search
on an individual field sobriety test,
and now that page is targeting that specific test.
It is a full comprehensive answer to what that test is.
That's what's gonna return in the results for Google,
if someone's looking for that,
'cause that is a good experience.
- So with Amy, what kinda content
do you think she should create, out on her website,
to use the keywords best?
- So, for me, what I always recommend
any small business client, or any business client,
is products are offering side section of your site,
so life coach.
I gotta imagine she has different packages,
or ways she supports, so a page for each of those.
Then, you're gonna get more traffic
by using a blog, and producing articles,
because maybe the person doesn't even know how to search
for a life coach.
But they are searching things like
'How do I improve my life?'
That's where I use the Keyword Planner,
I can already see, right here,
there's 10 to 100 people looking for
'I wanna be a life coach.'
There's 100 to 1,000 people looking for
life coaching programs.
If Amy doesn't specifically offer a life coaching program,
but she knows about them,
she could write an article about them
because, supposedly, she's an expert,
she's gonna build that trust and authority with the visitor,
and the visitor's like,
'Oh, well I also need a life coach,
'Amy really knows her stuff,
'I'm probably gonna give her a call.'
So, when you look at the key words,
you're gonna also wanna think the intent behind it.
So, for us, WordPress hosting,
probably, someone's looking into buy WordPress hosting.
Why should I use WordPress hosting,
or should I use another kind of hosting?
That's probably someone not wanting to buy,
that's probably an article.
So we're gonna create a blog post, or a help article,
going through that analysis.
You're gonna test,
and you're just gonna start thinking comments, next.
- Okay, Garth, that was so much wonderful information,
thanks so much for stopping by.
And thanks for tuning in, I'm Darlene.
- I'm Garth O'Brien. - See ya later.
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