Jake Paul is probably the hottest thing on youtube right now.
No offense to mega titans like H3H3, Casey Neistats and PewdiePie but Jake
Paul is on a rise that has never been seen on
youtube. 8 million subs in 6 months thats crazy.
So in this video we wanted to highlight some of
the secret ways Jake Paul goes about acting/making his videos so that way someone else can
become a vlog king or queen too.
We may not be Jake paulers but we would love it if you became a babble topper and clicked
that subscribe button and of course the notification bell so you never miss our list videos.
Their almost everyday bro.
10 - The fake beef with his brother So The Brothers Paul, Jake and Logan like
to prank each other.
As Brothers like to do.
But every now and again brothers go a little too
far.
From doing things like fake buying each other cars to pretending to sleep with their ex-significant
others.
But none of that was anything compared to what set off the major “beef”
between the Paul brothers.
Jake decided to put up a billboard of his brother Logan wearing his
merch.
Which is harmless enough.
But he also made Logan look ugly generally busted.
To top it all of this billboard was put up on melrose drive
which is like the most popular street in LA.
So Logan was pretty “Upset” this lead to a back and
forth between the brothers creating many videos and awful songs about how one was more
famous than the other.
Think a classic hip hop beef but missing the classic part and not really
being good hip hop.
Nothing drives traffic quite like a conflict.
The videos that were made in this beef racked up 50-60 million views a piece
and the number of subscribers was incredible.
In the end the Brothers made up with another music
video showcasing them both and how much they love each other.
Now sure in maybe cynical to think this was made up and they were really mad
at each other.
But the anger just seems so phony and over the top that it is just another stunt.
09 - Music Videos Jake likes to make music.
As we stated before he and his brother had a lengthy feud which was
built on making music and music videos accompanying them.
Jake currently has 7 music videos on his youtube channel.
With his most popular music video clocking in a 94 million views that
video of course is “Its Everyday Bro” a song so popular he was asked to perform
it at the teen choice awards this year.
The way he crafts the music and the videos borrows heavily from the
bass filled slappers from the trap music genre.
Which is incredibly smart as the beats are heavy
and can disguise Jakes weak lyrical skills.
The man is incredibly smart in showcasing the videos
as well.
Filling them with his team 10 buddies which further builds back into his brand.
In the end Jake Paul creates very meta conscious
music and videos which play to his audience and
never strays from his brand message or identity.
08 - Quick Cutting VLOG STYLE When you watch a jake Paul vlog you will see
him bounce all over the place and while he has a
lot of energy he employs an extremely popular editing technique amongst vloggers.
The quick cut.
Basically the quick cut shortens dead air time and keeps the content flowing without
letting something lag thus stopping people from getting
bored and moving on to a different video.
Sometimes a quick cut and be as simple as just taking one long clip and shredding it
down to tiny 2 second pieces that rain down on you
like a rapid fire assault of camera talking.
Then you have the quick cuts that bounce jake around
in the frame to excite your visual senses and keep
you looking around at him so you can focus your gaze.
And lastly there is the progression of time quick cuts which jump Jake through his
day from one place to another showcasing how much stuff he does in one day and you thus
go on a full day's journey with the coolest guy on
the internet.
While Jake did not invent the quick cutting style that is so popular now he has
mastered it and using it feeds into his energetic style and produces more effective content.
07 - staged pranks The team 10 house is the epicenter of pranknado.
Which is a tornado of pranks.
Every single vlog Jake puts out has the guys in the team
10 house “pranking” each others and while some of
these are not staged like pouring water on someone who is sleeping.
Although that could be staged too.
There are bigger things like buying my brother his dream car which everyone feels
so insincere it’s like watching a bad lifetime movie from the 80s.
Jake Paul stars in Not without my pranks.
But the prank has been a youtube staple for a few years now and honestly would we
want to watch the martinez brothers, dynamite dillan or nick crompton if they weren’t
getting pranked?
Well yes for Nick since london is his city.
But look at Jakes Youtube timeline there are so many prank videos you know that most
of these are bits being performed by the dudes on brand team 10.
But more power to them.
They have found a lane that works and they are
pulling down 3-5 million views per video.
06 - Yelling When in doubt yell it out.
This is something that Jake Paul does perfectly.
He is practically yelling all video long its amazing his voice
is intact.
From starting his videos with a nice screamy hello for all the jake paulers on the internet.
To screaming about where his sun glasses are to
yelling about his cars, or yelling at his friends about how awesome they are.
To just generally yelling odd sounds.
Jake Paul loves to yell and it kind of feels like he knows that his audience
loves his yelling buffoonery so he constantly indulges them.
Its kind of like the loudness wars of the CD era.
A cd was a disc that music came on before pandora and spotify killed physical
music.
any way the loudness wars showed that the louder you made a master of a song the
more people would buy it.
So eventually all songs were mastered as loud as possible so that
way they could garner maximum profits.
Translate that to Jake Paul.
The more he yells the more views he gets and the more views he gets the
more successful he is.
So maybe turn the volume down a little on that next vlog you watch.
05 - Click Bait Titles/ thumbnails A major weapon in the success arsenal of Jake
Paul is making the most clickbaity titles he can
imagine so that way you watch the video and he can boost the stats.
And in most cases when something is too click baity to be true it
often isnt.
Such is the case for the combo of title and thumbnail for the video My new tattoo.
Which shows Jake getting a huge face tattoo on the
beautiful face.
Say it isnt so Jake.
Well it wasnt.
But you made darn sure that you clicked it and
watched it to make sure he didnt sully that heaven sent visage.
This is such a common tactic from Jake Paul and many other vloggers.
But Jake uses it to such a great effect that its almost
everyday bro that he has some click baity title.
Like “my wife is leaving me” or “I put my brothers
care up for sale” to the all time best “ are you looking at my wifes butt… savage”
we could go on forever about the clickbaityness of it all
but you would be here all day and we know that you
have places to be so we wont do that.
It cant be discounted that people seeing a Jake Paul
video in the side bar with a click bait title produces more clicks and views.
04 - Cringe Content Jake has mastered the art of cringe content.
What is cringe content you ask?
Well have you ever watched a video so awkward that it makes
you uncomfortable.
Bam welcome to cringe content.
Jake is awesome at this.
As of the making of this video he released a video called my
mom vs my wife fist fight.
Which shows his mom and his wife duking it out in action movie styled
sequence.
The whole thing is so cringy that we can’t even make it through 30 seconds of it.
Then there is all time cringiest of cringe.
The who is the better kisser video.
Where Jake, his buddies and his dad all kiss a girl to see
who is the best kisser of the group.
Which kissing contest with you dad is cringy enough.
But to watch the girl be pressured into doing the contest
is some of the most cringe inducing stuff we have seen.
Those are just 2 examples of the cringe with many more littered about on his youtube
page.
The question is why would this be something that boosts his success.
Well just like people watch things to make them happy or to
laugh.
Some people watch cringe videos so that they can laugh at those awkward moments and
feel superior knowing that they would never be so embarrassed in their life.
Jake has an excellent grasp on this and turns the cringe
up to 11 in some videos for that desired effect.
03 - Flaunting Status In a jake paul video you can expect a few
things every time.
One of those things in yelling which we covered a ways back.
Another is that he will tell you how awesome and successful he is on
an almost 30 second loop.
Which yeah he is super successful and there aren’t many people
who are on his level on youtube and yes you should be proud of your success.
But it gets little weird when you are constantly talking about
your empire and how much of a mogul you are.
In an average Jake Paul video we will make sure
to tell you about his car blood shark.
A trick out tesla.
Or to show you a new super expensive house that could be the new team 10 house.
But let's get to the root of why this is such
a successful tactic.
Flaunting status has long been a tool of famous people.
Hell Donald trump got to be president on flaunting status.
But why?
Why do people gravitate to those with more than them.
Because we are conditioned to love nice things and getting a glimpse at someone who has nice
things feels good for a moment and can help you day dream about having those things as
well.
In the case of Jake Paul whose audience is predominantly teenagers who want that same
internet fame and success seeing him talk about
his status is a constant motivator and driving force to keep them coming back to see all
of the cool things jake has is doing.
Or the cool people he knows like DJ Khaled etc. in summation this
tactic works because everyone wants a taste of the good life and it's fun to see someone
living it.
02 - Social Media Awareness Jake paul is acutely aware of the social media
world.
Hell he was a vine star and is the leader of
the viner invasion on youtube.
He is a master of instgram and lives on twitter.
This mastery of the social media world has helped him not
only build an empire of vlogs but to further root into
the minds and hearts of his fans.
He is constanlly doing give aways or contests goverend by
social media.
And he makes sure that when his friends show up in a video that they are “pop
tagged” so you can know who they are an tangentially grow his brand further by getting
you vested in the supporting character in his
life.
He and his brother Logan are so good at social media they are making their own father a successful
vloggere and social media influencer.
Jake is so good at social media that before his
huge fall out with Disney.
He was the only social media star to attain a co-starring role ona
television program.
Think about that.
He was so good at building a fan base off of 6 second videos
that he worked it into becoming a full time star on a
popular television show.
That my friends is mastery of the social media spectrum at its finest.
All of this feeds back into his youtube success because he is using all the platforms around
him as support to his youtube channel where the
ad revenue flows.
All it takes a boat load of tweets and a mountain of pop tags.
Bonus - Catch Phrases and Hashtags Jake loves using catchphrases and hashtags.
From calling his sunglasses his yellers.
Hashtag yellers everyone.
To making everyday bro a nonstop thrill ride in the team 10 house.
Jake is a master of using catchphrases so that you can
know the buzzwords around him and maybe he will be able to sell you some merch.
Catchphrases have been an easy thing for people to
connect with forever.
Whether it is Arnold schwarzenegger saying” Ill be back” or your favorite
character on a sitcom uttering their signature word bazinga!
We as a people love catchphrases and we love them because they are an easy
way to connect with people all around you.
In the 90s you could see a complete stranger and
say “Whoa” and they would know exactly what you
are talking about.
Jake Paul deftly uses this to build into his Jake Paulers vocabulary.
There is probably some kid right now with yellow lensed
aviators saying “where my yellers” and this is
exactly why Jake Paul does this.
If he can influence your vernacular then when you say where
my yellers someon who doesnt know goes and looks it up and potentially becomes a Jake
Pauler.
Its a master stroke in audience building and Jake Paul is pretty lit at it.
01 - Topical Pop Culture Inclusion Jake is incredibly talented and using topical
pop cultural references.
I would think most people associate the Dab with him now that anyone
else.
Despite the fact that he almost certainly lifted
that from Cam Newton who was making is popular over 2 years ago.
Jake is fantstic at finding a trend and locking in on it then bending it
to his will that even when something is totally played
out like “what are those” that he makes it fresh again and integrates it into who
he is.
This is why dabbing on the haters is something that should
be so lame at this point but isnt.
Jake knows how to use his over the top antics to sell
pop culture references.
If we look at this from a why does this work perspective.
This is why it works.
Much like catch phrases and hashtags we love memes and our favorite ones become part of
how we interact with other people.
When Jake tells someone to dab on the haters.
You can bet there is going to be some at their office gig who
will say that exact thing to a report they dont want to do or a tell a cowork that they
did this when the boss was trying to bring them down.
Having rituals and traditions are things that have been
part of the human experience since the beginning and being able to quote something you think
is funny to a friend or neighbor is a ritual that all people engage in.
Popular Culture is engrained in our social DNA and Jake Paul uses that
build out a fan base and he does it perfectly.
And that's the list.
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Did we dab on the haters?
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