(ambient techno music)
- The way we do business is changing
and if you don't adapt now your business
might slowly start to whittle away
because it's becoming less about making money
and more about sharing your message,
following your desire to change the world,
to make a difference, to do something more meaningful.
There's a reason why companies like Tesla
have a loyal fan base of customers lining up
in droves to pre-order their cars
and you can do the same thing with your business.
This change is having an impact on all businesses
because the businesses that stand for something
and have a bigger purpose are the businesses
that are succeeding because they create community.
Why are there millions of hardcore Apple fans?
Because Apple has a bigger message, to think different.
It brought together the misfits,
the rebels and the troublemakers
and it made them feel like they belonged.
We have to make our audiences feel like they belong with us
in our corner of the world.
And when we do that, we can build a business
that's not only more successful
but has more impact in the world.
Jim Carrey once said the affect you have on others
is the most valuable currency there is.
The businesses that realize this
are the ones that are winning.
It is not about the money,
it's about the effect we have on others
whether you're selling a pen or an online course.
The people who create a bigger meaning
and message around their business
are the ones moving forward the fastest
and not only are they the ones moving forward the fastest,
they're also the ones making the biggest impact
and if you're anything like me,
then making the biggest impact possible
is what drives you.
It doesn't matter whether you're creating shoes like TOMS
or you're creating cleaning products
like The Honest Company,
or you're creating an energy drink like Red Bull,
if you clearly define what your company stands for,
who you want to impact, and how you want to impact them,
then you start to create a powerful community of people
who will stand by your side as you make a difference
in the world and this is so powerful.
So what do you stand for?
What does your business stand for?
And are you sharing this message with your audience?
If you're just in business to sell and make money,
it's probably about time to change that
and to be in business to serve your community
and to make a difference.
Otherwise it's just a matter of time
before you're out of business.