Hey, what is up guys, it's Rafael here your 7 figure e-commerce coach. And today we're gonna touch the topic of how to test
products on facebook ads.
This is one of the questions that I get literally every day and this video has been put off for a while
So I finally made how to test products for e-commerce Shopify
We've been making like 3K 4K days even 5K days the past couple days in this week
so I absolutely want to tell you the strategy behind this and
Three ways that you can test even with a low budget high budget medium budget
However, you are in your journey. Now before we go into my computer
I do want to invite you to my free absolutely free training how to combine Facebook Ads Google Ads and Instagram ads
It's the one in the first thing in the description to make ten dollars
From your dog that you saw there's a free absolutely free training and then you can schedule a call
One-on-one with me so we can discover the strategy that's best for you. Now now that's done
Click the first link in the description for that training. It's with my computer and find out
All right, so I know we're here in my computer
Now you can see the three different methods low budget testing, which I call sharp testing technique
The CBO techniques are called the Blitz and then the high budget testing, which I call the infantry, right?
It's a lot of people just going towards an attack. So there's three different techniques. We're gonna talk about the benefits
How do you how do you actually test with these three tips?
These three methods and which one is better for you if any on where you are on a journey?
So now to show a little bit of proof that these techniques work right here. You can see my ads manager
I don't really share that much of my a strategy
But today I really want to show you because I've been getting a lot of questions like hey
Can you show proof do you really do Facebook you yes. Yes. I do. Please guys every single day
I'm just some proof right in the past three days here 11 of January 2019. We've gotten consistently
This is about a totals like a hundred purchases over these whole campaigns
And then as you can see on the right hand side the ROI
Yes, it's absolutely huge 3.65 for 498 even ten on this one
I have five purchases and this is basically that those strategies that I'm going to talk about mainly the
mainly
Mainly the CBO bleats blitz technique so you can see like there's definitely proof
That I do this on a daily basis not I'm not lying about these croissants
I'm not lying about these methods. I do do this on a regular basis. So now let's go the actual techniques
Okay, so the shark testing technique, how do you actually do the shark testing? So you take one product and
Then we're gonna take that product and divide it into two different audiences
so two different assets and to add sets and we're gonna do one one of those is
A completely broad audience. So you're only gonna check age gender and country. Let's say they're your products for women
Women in the US and then from 20 to 50
years of age
Why do we test broad because we want to see the potential of that product in the long term if it doesn't do well on
Broad it probably won't do well on a bunch of different interests and bunch of different targeting cellular tests
But now that you do one ad set at brought you're gonna do one ad set
Extremely narrow down
So what I mean by extremely now is down in the ad matter you can choose narrow audience
So what you'll do is you'll pick two very specific interests. Maybe it's brands. Maybe it's
Influencers in your niche, right?
I talked about a lot if you want to learn more about targeting if you check the videos about targeting here in the channel
But one of those ad sets has to be very broad and one of those ad sense has to be extremely now
So what you can do is do one brand in your niche
and
then one
one influence for an image and
Then narrow those down in the a schmaderer click now audience. You'll now those two down into that audience
It'll be a very targeted small audience
And that's how I basically test what I just have let's say I'm starting off with like ten dollars
Let's say I want to test five and five two different ad sets same product same campaign when it's has two different ad sets
What ad set is very open so just gender age and country and then the other ad set is extremely narrowed down
One brand of your niche wonderful answer unique and then narrow down again now
Then again with engaged shoppers
engage
shelters
So that's essentially how I test with with very very low budgets
So if in your journey with Shopify right now or ecommerce, whatever it is
You really don't have that much budget to test this go for for that
Now, what's the CBO blitz technique that produces results like this one?
right
Like twelve purchases for five dollars per purchase and then arias a 4-hour raise of ten arrays of five like this
Is a technique that I absolutely love and the technique that just blows everything else past?
Just blows every other technique out of the water and it's a different type of campaign than the regular where it optimizes by accent
right
The regular campaign is optimized by by ad set this one optimizes by campaign how you created as you click on new campaign?
you click on conversions and
Then what you'll do is a budget
Optimization so you can do optimize budget across Adsense. What's that'll do is essentially it'll have a budget for the whole campaign
so when you create a whole new campaign
All you have to do is create budget optimization
And as you can see in these you can see that the budget this is per campaign
Right, they can pick the budget is set at the campaign
Look, that's why it's so powerful the buddy decide the campaign level and why I call it blitz
it's because you're basically letting facebook test for you and do the the
Measurements on best like what ad set it should send traffic to a base
It bases it like on the under traffic that's coming
So if you get one purchase on one ad set and face, it recognizes that ad set as the best one
It's got to send more traffic and more sales
To that ad set so you it kind of really leaves the tension of testing for you and Facebook does the testing for you?
Right, so you'll set that up and then you just create the campaign
Normally, it'll just have a budget of the campaign and then you can't change the ad set budget now
What you'll do is you'll divide
Different interests and different look-alikes different audiences inside the CBO campaign. So for example you can do for interests
for different interests in that inside that campaign inside the CBO campaign for different interests in for ad sets and
Then you can do for look-alikes in
For Adsense, so you'll have one campaign that spreads the budget out
into four interests and for add sets and four interest for look-alikes and for ad sets so to spread the budget out and they don't
Okay. This one's the best one
That's what I'm gonna send more traffic and then you'll see that the campaign starts
Optimizing by itself as I kind of it's it's like having a Facebook Ads manager
Like hiring someone to manage your Fisher Cats on Facebook
So it's very very cool how it does this and essentially like that's how it does this
It's $35 a day. And then you divided like Facebook basically divides that traffic and those sales based on all the assets that you have
So this essentially like how you do this technique and it's the best one that works
So as soon as you do the smaller one if you have, you know medium budget
Let's say like a thousand dollars to test
you can do the CBO and go straight into CBO and then you can just set a CBO campaign of like a hundred dollars per
day
per product
And then you'll do a bunch of different audiences inside that CBO and you don't have to wear it like eight
Eight accesses the maximum you do
but you can do from four to eight and I wouldn't really worry on the different audiences that you're testing in there because Facebook is
Gonna choose the best one for you
So in a day or two
You're gonna know well know in a day in less than a day if you're doing at $100 a day 2.35
You'll know in like two days
So in a hundred dollars a day
you'll know we've done one day which audience is the best and
Then what you do is you take that audience and then you test it separately on a brand new campaign
so this is how like this is the
bread and butter of testing
It's you make a campaign budget up to ization and you let it test for itself with all those ad sets inside
But Facebook is doing the testing for you, right?
You're just telling Facebook spend $100 on all these ad sets and choose the best one for me
So that's essentially like the best one that works and then you test interest you test
brands, you test influencers and then you test everything you demographics whatever you want to test inside that campaign one campaign per product now the
Third one high boy to testing the infant 3 method right a bunch of people just going towards an attack
It basically means creating one campaign
or product and
Then creating a bunch of ad sets not CEO not putting the campaign budget per campaign
Not putting the budget per campaign putting the budget per accept. So what you do is have let's say 10 assets add
Like 50 dollars per day or not 20 dollars per day
And then testing a bunch of different audiences like very different audiences in those ten assets and then you just let them run for two
Or three days. That's why I don't recommend you have a high budget, right? It's like putting these ten people right there
They're going to attack you put these ten people these ten assets and you just let them fly
You just let them go for one or two days
And then the best ones are gonna start, you know, you got to start to see the best one
So once I get your sales
But once I get you more check outs
And that's essentially how this infantry method works and you'll find two to three ad sets that are top top top and then you scale
Those so if you want to learn how to scale you can check out the other videos here in the YouTube channel
But that's essentially the third method that I do and that's when I have like, okay
let's have
$2,000 to test the product then I do this I do one campaign and then I put like 20 at sets
inside 20 different audiences and then I just let them run for
20 to 40 dollars a day and then they just go and fight and fight
It's like I don't recommend this if you're a beginner, you're gonna lose a lot of money if you if you do this
but I recommend this if you've already tried to campaign by the
Optimization if you already tried the shark testing then I recommend going there just doing the infantry
Just testing a bunch of stuff at the same time
But those are the three main ways
And remember this is like 10 at sets 10 different audiences like 10 to 20 access 10 to 20 audiences
But you set the ad set budget ad at some level so you don't set it
so CBO, you set it at the campaign level on on
Infantry method you set it at the ad set level so you said it one second
You said it
Right here
right here at the ad set level so you would set 20 per day and you have like 10 different ads of spending 20 a
day on 10 different audiences and then just letting them flat the difference between CBO between campaign by the
Optimization and this is that CBO will optimize for you and will spend that budget on the best one
so if you want to so how how it differs from CBO by doing that for three one is that you'll test
You'll test those audiences
more thoroughly
third
thorough
I don't know how to write sir, but you'll test those audiences very very thoroughly and you'll essentially know
Okay, this is the best one with CBO Facebook. Does it testing for you?
that's why I
recommend that if you if you have a bunch of money to just test and find a mess audience that works on like 20 or
30 then you do the inference you want to use to let those run with CBO is more about a very
Controlled testing letting facebook test for you
But a very very controlled testing like you're making sure that those audiences do perform if they don't perform
You know face it will kind of D optimize them. It'll optimize the top ones
so it really just depends on how much money you have if you have let's say like
Two hundred three hundred dollars to test a product that would go with CBO if you have a thousand plus I would go with high
budget if you have like 50 or less
I would go with the shark testing just a few ad sets five dollars a day for that specific product. Yeah, that's it
That's it for today
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