A lot of influencer coaches tend to say social media
or going out in the world
and making the next Instagram post,
or making TikTok dance videos, or, you know,
just going out and just blasting different Facebook groups
is the way to create your coaching clients.
They may even suggest run ads
and that is how you get your first coaching client.
And those are all strategies and good strategies
but they're not the strategies
for when you're getting started.
They're not the strategies to get your first ten clients.
The reason why I say that
is because most of these strategies require you
to get a lot of momentum before you can get results.
You need to spend a lot of money on ads
before you can enroll a client.
You need to be able to get a actual following
and keep attention of this following
before you can get a client.
You need to be able to constantly on social media
to feed the social media fuel
before you can actually get clients.
You might be wondering,
"Hey, how do I get my first business coaching client?"
The first step and the most crucial step
of building your first set of clients,
which may be the first 10 clients, 20 clients,
even the first 50 clients,
is to truly understand who is your client.
Most of us have heard the term ideal customer avatar
or customer avatar,
and we sometimes feel really scared about this avatar
because we feel everybody can be our client,
everybody can be the person that we could be working with
and that is potentially true.
If you are somebody who's really dedicated
to the art and science of coaching,
it's very possible that you can sit down with anyone
and really create transformations in their lives.
The reason why we wanna start with a small group of people
that we can easily access,
and that becoming our customer avatar or our client avatar
is because it gets us moving.
When we try to capture all of the market,
we don't know what to focus on
and our mind kind of races in all directions
and tries to deploy strategies across different platforms,
across different channels,
across different capabilities, across different clientele,
and we don't know how to really follow up strongly.
I have heard this someplace
that it's not about how you start the business,
but about how consistently you take action
towards your business that defines the success
of the business.
And that is why you wanna identify a small group of people
that you have easy access to
that you want to first identify as your clients.
They might not be the most ideal client that you would find.
They might not even be your client five years from now,
but that's where you want to start.
The reason why you wanna start there
is because this ideal client
where you can serve them results
would give you the jump off board,
that initial income, that initial confidence,
that initial validation
that your methodology works very, very quickly.
My first set of companies that I worked with
were education media companies, and the reason
was because that's where I had the most experience,
and because I had the most experience,
I kinda understood what that company
or that group of companies may require.
While I had my personal experience
in working with education media companies,
when I worked as an external with the company,
I understood the problems differently
and I understood how to get them to a solution
very differently.
So what I did is I started my journey
with a company or a group of companies
that I knew is very targeted,
they're very limited in size,
there's only a couple thousand like that
that have sizable enough income to hire a coach,
and then I just went with them and I started coaching them.
And once I got results with them,
that is when I expanded into tech companies,
E-commerce companies, even agricultural companies.
And as I'm expanding my field,
now I can serve different types of companies
because I also have working capital,
I have access, I have information,
I have a team that helps me deploy different strategies
on these different companies.
So that's the first step.
Find your ideal client.
As you discover this ideal client
you will find it becomes significantly easier
for you to do the next thing,
which is to identify the greatest outcome
that you can offer to this client, the greatest outcome.
Not something that is, "I can get them to be a better leader
and I can help them make more money
and I can help them with ads."
No, you want to find what's the one thing
that you can do absolutely best,
like something that they would need
but at the same point of time
the results you will get them is unbelievable.
For me, it was how to build a team.
Most of the coaches, most of the consultants in my field
were trying to get these companies to learn marketing,
and do funnels, and do ads, and all of these things,
and I didn't wanna compete in that field.
And I said, "Listen, what is my greatest strength?"
My greatest strength, and I discovered
that it was my greatest strength by asking my friends
and colleagues in different companies
as to what did they think my greatest strength was,
was leadership.
They said, "Ajit, when somebody works with you,
for some reason they absolutely love working with you.
They do not wanna quit that job ever.
It's like they have to be really, really in a situation
or in a bind for them to want to leave that career
and work with somebody else.
So people absolutely love working with you.
You are a great leader and a great team builder
because the highest quality talent
always wants to work with you."
And I was fascinated by that.
And I also recognized that that's the reason
why I am so widely successful so early in my career.
So instead of approaching the same problem
that everybody else was trying to solve for a company,
I said, "I'm gonna solve a different problem
that's actually a real problem for the company."
And that is most of these companies were under 10 million.
And because they were doing under 10 million in revenue,
one of the biggest gaps they had
was they didn't know how to build a team or keep a team,
how to hire the right people, how to work with them,
how to not really end up hating these people
that they actually work with.
So my offer, which was to help them build a team,
became really powerful for these companies
and significantly different than anybody else
that was offering in the marketplace.
This was also the highest outcome I could offer.
I could have coached them on marketing and sales,
but when I coached them on team building,
I had prepared these companies to succeed
years after they would've worked with me.
But that's not all.
Most of the coaches would go out and say,
"Hey, I have got my client avatar clarified.
I know the result I drive.
I should now just go talk to these people."
That's not what you do next.
What you'd wanna do next is actually write down
and practice how would you open the conversation
in a way that the person that you're talking to
comes to a natural conclusion,
or eventually the conversation evolves in a way
where you get to present what you do.
You see, one of the keys to successful enrollment
is to make sure that the client says
that they have the problem that you solve.
If you say, "Hey, listen,
most companies have this X problem and I solve problem X,"
it's not as exciting for the client.
But when the client discovers
that they have the problem, and then you say,
"Well that's exactly what I help people with,"
they're a lot more enrolled in further learning
as to how is it that you help them.
My secret way was because I wanted to work with companies,
I would usually ask an open-ended question.
"What is the biggest reason why your revenue
is not growing as fast as it could?"
And initially people would either talk about their product,
but eventually they would get to,
"I don't have the team.
I can only work that much.
I'm working 12-hour days.
I don't even know what else I can do."
All of those conversations will eventually
get down to the place of saying,
"I don't know how to hire people.
I don't know how to keep people.
I don't know how to develop talent.
I don't know how to let go of control."
And all of those things were things that I was coaching on.
So naturally the conversation would evolve in a way
where I can present solutions and my offer
to work with these companies.
But I just didn't go in there by saying,
"All right, I'll just have random conversations
and hopefully some conversation opens up this way."
I had created questions and conversation starters
that I could have at different events
and different conversations
which would allow my potential clients
to open up and for me to discover
if that's the problem that they're facing.
if that's the problem they identify with.
Now, here's the thing.
If they didn't identify with that problem,
I wouldn't go ahead and tell them,
"This is what I do, this is how I pitch,
and this is the offer that I have."
I would simply have a really fun conversation,
a candid conversation, and if they would ask me,
I would talk about what I do,
but I wouldn't really make an offer.
Here's a reason why I did that.
I realized that building a client base
or having a clientele is not about one flash-in-a-pan act.
It's a act that you do day after day, month after month.
and over a course of time,
you build a solid enough base of introductions and clientele
that you never have to go out searching for a client.
You would just have clients waiting on a wait list
to be working with you.
And that brings me to the final step,
and this final step is so crucial.
Like I mentioned in the starting,
a lot of influencer coaches will tell you
to go influence people and then enroll clients,
and maybe that will be a truth eventually.
But the way to start your business,
the way to get your first 10, 20, 30 clients,
is actually to physically meet individuals
that may be your potential clients.
If you're working with businesses, which you probably are,
you wanna look for local events,
or even local to the country events,
where your potential clients are gonna go hang out.
You wanna find these events
and then you wanna show up for these events.
You wanna go have real conversations with people.
There are two reasons for it.
Firstly, the effort that you make
in actually meeting people,
you'll find people a lot more responsive that way
versus they are online,
so they are actually having
a really nice human-to-human interaction.
When you physically meet people
you really get their attention
and they really want to understand what you can do for them.
It's significantly more powerful per interaction
to actually get an enrollment
through a physical, live human-to-human conversation.
And then as a second reason,
it's as much as you may project
into what your ideal client is,
what their fears are, what their concerns are,
what is it that they really want,
there is nothing better than getting real time data
through a conversation.
Because your offer may evolve,
your client base may evolve as you're interacting,
as you're understanding real world problems,
as you're understanding the words they use,
situations they use.
Now, it is a little bit more effort
than posting on Instagram,
but it has significantly better results
than posting on Instagram
and trying to get a big following,
or spending a bunch of money on ads.
Significantly better outcomes, significantly better scale.
One of the biggest keys to enroll your first
or your 10th business coaching client
is to have an effective methodology,
a methodology that actually works
and can actually create results for your clients.
Over the past several years,
I've built a solid methodology
that creates results again and again and again.
If you are a business coach,
you want to be a business coach,
if you are a coach that wants to add business coaching
to your roster, maybe it's a good idea
to click on the link below
and check out what we have to offer.
Or if you're confident you're ready to go,
you may want to watch the next video
because I'm gonna show you exactly the questions
you may wanna ask your clients
that can help them getting better results.
I'll see you in the next video.