What's up guys Jason Wardrop here with Mike. Mike is a Realtor in Arkansas. Thanks so much Mike for joining me here today
You've been awesome and so Mike is a fairly new agent
You got your license back as a few months ago, right? Not not too long ago
And end of November 28 thing. Okay, so it's been about 3-4 months or so and
Yeah, so I'll be fairly new but you've been in the space you were telling me just a minute ago
You've been in the space for a little bit where your wife's realtor?
But you've kind of been in the fix and flip more of the investing side of things in the past
So you you kind of it's not like you have no idea what's going on in the real estate space, right?
I'm not completely a green a newbie clue at all
You know, I'm just from her and being in that in the investment business
I knew I knew the processes of things also ya know. That's awesome. And
We've got you on here today cuz you posted the group and you've gotten would say
16 leads for about a little over six dollars an ad spend which
Was that Lina 30 40 cents per lead, which is absolutely insane
so we're yeah, that's bad at all, you know, and it is probably a couple more because there was a
you know people type in there just
When they're filling out these forms filling out the fields. They will type in just junk ya know and then they'll sit
Yeah, so there's a couple of those so we've got you know, yeah and the engagement. It's just great because
follow the instructions in your video and I made the post and then
I put haven't made the post first on my page and then I went to the Facebook ad and use that post. Okay?
got to me and in that just
That just completely
The engagement and reach from that
Surpassed any other any of my other posts on page? That's awesome and a cool thing
You just mentioned to me just a second ago is you're not only generating the leads?
But you're actually setting some appointments from those leads which the other day
That's the whole point of actually going through and generating leads react
I was surprised because on the button on the landing page, you know
I put scheduled appointment on there and just like the video say yeah
and then I get a note I get a notice not while back and
You know through calendly like you like you suggest yeah, someone has a different format to see the property
No, it's wow. That's awesome
No, no, that's so cool. And so you like you said you had like run some Facebook ads in the past?
but you kind of had been just kind of so you like you had
somewhat of an idea what was going on how they work but
Hadn't really seen the results that you were shooting for with them. Right and that's more my personality
I told you you know in here my whole life
I'm not an incredibly social. I'm more of an introvert. Mm-hmm. So I really like doing
Data and research here
And I want to kind of see if I can make this role with just getting no leads from the internet and Facebook
Because you know many people don't Facebook now. I mean everybody is totally so so I started with that premise and
I started putting Facebook learning myself fumbling through that
With you know, how much is your house worth, you know and a lot of people er know that but their most yeah, okay
They're just curious. It is curious
So I kind of you know cut my teeth doing that
But we needed some buyers for her my wife's properties
So I decided to switch over to the buyers because they're more it's it's a little more
I guess the timeframe for buyers a little faster than stellar totally. Yeah
Yeah, so she has one more properties nice and lonely. No, let me just go buddy
Go by the process instructions, which I love doing, you know, yeah
and
There's the results for you know, I was great
I was laughter after I launched after I launched a Facebook ad like electric ten o'clock p.m. 10:30
I had I had three already
So, you know, I'm not like I said my reach or my area my targeted area my geo-targeted area
There's not that big was just this it was just a city
So yeah, you know when Facebook could ask you didn't go see cluster 10 or city plus whatever
no, I just did the city and
I'm really pleased with the you know, it's like an open house. These people may not want to buy this house or you know
They want to bind up with navy
So I've got I've got a few of them on an automatic MLS property search email, you know, yeah
With that and along with the drip
Email and text from inside your marketing
Software, you know, I can stay in touch with them
totally so so it sounds like
The so like as far as the campaign you were running
Was that a listing these campaign and you might have said like you were maybe run in an open house these campaign or which campaign?
Was it was a lifting campaigns? You just like just like the one that's in your in a second third video. Okay, I
Took in course when she listed houses. She has a professional photographer come out and take all the pictures, right? Yeah
Well, so I took
You know four or five of those but the main part of the front of the property I use it to background
And that was what was a little and I didn't really change anything else on on your template
for the listing Lee
Campaign except the number of photos I think yeah
and just
Launched did and in the Facebook ad I put a little four or five pictures
on the Facebook ad
From the listing but it was like I said, it was a just explained in your in the videos there. I
Mean verbatim verbatim on mark that's awesome. So from these so you got you got the sixteen leads or so so far plus
You know a few bogus
once you were saying spend a little over six bucks and how many appointments
have you been able to set I mean because you've only been in the the system running this for a few days now right this
Hasn't been long. Yeah, not even two days. It's current day in a hat. Yeah
And you know, you might hear my you may hear the the notification come up while we're talking and you know, that's that's a lady
Yeah sixteen in a day and a half and one appointment so far yeah, and I've
talked well probably to about I've talked to some people and she's talked to some contacts and
That three or four for those are looking seriously but own down the road a little bit which is great. Yeah
So those will those will hopefully will turn out
So, you know and I wanted to say, you know, I set the budget for the Facebook
It has just $5 a day to start
Okay
You know
so so it's just like a turn on the water on if I want to I don't want more I
Just turn I would just open it up some
Come back in
That's awesome. So so you've got you got the one appointment
It sounds like you you've talked with a few others that maybe are a little bit further down the road
What what is was your follow up currently looking like you get the leads?
Obviously the Arsenal systems got the email and automated follow-up. Test text
You got the mobile app that you've been using you were telling me a little bit earlier. But what was that follow-up look like and
What what smoked well for you so far?
We're trying to call them as soon as we get the lead
You know, I know the first part of 10 minutes is is you know
I looked at somewhere when your video as you mentioned this dirty by MIT
Yeah, I looked it up and then it was amazing about you know
How important the first five minutes is
How to do that and not always can do that just because you know, we're busy
So it could be, you know, 30 minutes an hour to but we keep if they don't answer we don't have a message
What is with a picky column?
But that with that right, I mean the closest
we gave we get more results if closer to closer to the time frame is when they left believe that we call -
so we had there all been positive responses because they it's just it's it's
they just left a litany, you know, I mean, they're not gonna be not gonna be
You know angry or anything. They were just they were just on their phone or computer
Want any information?
so
Yeah, I feel like that still today eat
like even with all the automation technology all this cool stuff in that that's like the most underutilized thing of
How important is she jump on a phone call and called a person?
obviously
You've got the text message in the emails and Facebook mastered all that stuff
In case you're an appointment showing or just you're off doing something
but you know kind of like that MIT set you were referring to it just shows like the I think I was like the
Contact rate was ninety percent higher if you contact in the first five minutes
And the qualification rate was like twenty twenty
cuz
Like if somebody just opted in just became a lead. It's still on the top of their mind
They're still thinking about it and then five minutes later like they could have to run to the store
They get a phone call like, you know kid spills milk something happens, and then they're not thinking about anymore
So then it's like they're kind of just out of that zone
So it's like you got a catcher in that state as soon as possible
Yeah, that's what we've this we've seen, you know, yeah closer Union to call me Matt. The lead is
More of a engagement you're going to have with them
So and in the text and the emails that get sent out automatically, it's great - yeah
they your your cell for shows if they've
When they received it when they opened it and if they click on the link
So that's great information in if I if I've seen that they haven't opened the email at all
And I can't get ahold of them
with the phone I
May email them outside of the system
also, yeah, so
In any way any way I can you know, and I use I use white pages a lot to validate validate phone number, okay
yeah, and a few of them, you know, the phone number has nothing to do with them, you know, or
It's they just put a phone number in yeah
So I can I can use white pages to validate the phone number. Yeah, that's actually that's really smart
Good idea there so somebody so let's say there's a real estate agent real estate professional
watching this hearing about your success and you know generating leads for
Less than $0.50 per lead even what would be your words of advice or what would be your recommendations to them?
on how to
Start getting a consistent flow of leads and setting those appointments for their business
But if they need more appointments, they need more leads by early
You know, I hadn't even started the cellar part of it yet, but even just even his buyers
This to me, it's a no-brainer
Because you know one one transaction, you know the result thing. Yeah
You know, so I would have no problem at all highly recommending it to you know, any about you doing it
So anyway, it's been a day and a half my elbow and I have a lease
now
That's awesome. Awesome
Like well, I don't want to take up any more of your time
But I really appreciate you jumping on here sharing with everyone your results. That's awesome
I love hearing about the results, especially like, you know when someone jumps in for the first time
in seiza actually work in if they've been struggling with facebook ads or lead generation or any of that stuff in the past and they
See it like oh man. This is this is cool and not only getting leads but getting appointments set and starting this conversations
It's just it's really cool to see that we yeah, and I hope it would have helped be able to
Engage it in the Facebook group again soon saying and you know even talking about even even more
appointments in transactions
Awesome. Thanks so much for jumping on here today Mike. Alright. Yeah. It's a good talking to you. Thank you
great system