There's a lot of talk right now on YouTube about how often you should
upload. Some people say daily. Some people say, "You don't need to do that anymore.
Only one episode per week." I've got a formula that works every single time and
if you follow the 4 ingredients, you will get a spike. And one of the
ingredients relates to how often you need to post. If you really want to get
the best results on YouTube then frequency does matter.
I'm going to cover several things in this episode. First, I'm going to address a
myth. Now, a good friend of my Tim Schmoyer, his channel is doing extremely
well. He coaches a lot of clients that have seen a great amount of success.
Tim recently interviewed an employee of YouTube. I'll linked to that video right
here. And in this interview the employee told Tim. "Yeah, you don't need to worry
about daily. Don't stress about it. Just post one video per week." I'm going to share
why that may not apply to you. Then I'm going to dive into the different types of
content that you can create for YouTube and how that plays into how often you
should post. I'm even even go into detail on how you can be more efficient. So, if
you do want to do daily content, how you can do that just filming one day per
month. There are advantages to channels that post just one episode per week. But
there's some other huge advantages for posting 5 or more episodes a week. And I'm
going to share a 4 ingredient formula that will cause you to have a spike on
your channel, it works every time. And then in the wrap up this video sharing a
strategy where you can get guaranteed traffic from YouTube's search. So, I'm
going to talk about how you can make sure you're getting traffic to your videos
from search. So, if you haven't seen that video where Tim interviewed that YouTube
employee, go ahead and click that now or watch that after this video. Just want to
provide some feedback on that. So, anytime somebody who's an employee of a company
or somebody who's an academic but they've actually never built their own
YouTube channel, you got a really be leery of the advice that they give. Now,
being an employee of YouTube, you think that maybe he knows an insider secret.
The point that I would take has actually really enjoyed the video, I thought it
was helpful. I just didn't necessarily agree with it.
The point that I really got out of it is that if doing more than one episode per
week is going to stress you out and ruin your life, then don't worry about it. Just
do one episode per week. And you can benefit. You can get some good results by
just posting one episode per week. But we've tested it. We've tried it. There's a
lot of channels that have tested different amounts of frequency and we've
found that there's some huge advantages if you post five or more episodes
per week. Going from one episode to 2 episodes a week, you do see a little bit
of improvement. 2 to 3, a little bit, 3 to 4 a little bit. But it's less noticeable
4 to 5, Wow! 4 to 5 the difference of 4 episodes a
week to 5 makes a drastic difference. That's when you can get to a point where
instead of just gradual growth, you can experience exponential growth. YouTube
starts to promote you in a big big way. So, how do you reconcile a contradictory
advice? One person tells you, "Hey, I just posted one episode per week and look at
me, I'm making millions." And another person says to you, "Hey, look at me. We
post 5 or 7 episodes a week and we're making millions." How do you
reconcile that? How do you know what is best for you? Well, look at the different
types of channels. What type of content are they creating. Or is that the type of
content that you're going to be creating? What does their work schedule like? How
long does it take them to create that content? They're just posting one episode
per week. Are they working a whole week to create that one episode? And so, it's
more like Hollywood quality type videos and they're just doing one episode per
week? Are they vlogging? I mean, if they're doing a daily vlog, are they working all
day long? The type of videos that I create, we film 20 to 30 episodes in a
single day. That means we can launch the content out all month long and yet we
only filmed one day per month. Yeah, we're producing daily content. So, do a
comparison between the type of videos you're going to be creating and who
these people are they're giving you advice. And magic... Like, okay, well I want
to get this result. I want to follow the same steps that that person followed. If
they're doing it differently, then it's not a really good comparison. I mean that
really is a good way to pick your strategy is to find other YouTube
channels and look at the different types of content and figure out what type of
content do I want to create. Do I want to just tell stories of my daily activities?
Right? Do I just blog about fun adventures that I go on?
That means I'm putting a lot of work into filming all throughout my damn
editing all through the night. And I'm posting these cool adventures telling a
story and creating entertainment, right? Or do I want to do product reviews? Or do
I want to teach people? Do I want to put content out there
that develops leads for my business? Now, if you're looking at YouTube is a way to
market your business and get leads for your business, there's actually a huge
opportunity of just creating how-to type content. Just answering people's
questions. That will get you huge results. People are searching for you. They just
don't know that you exist. Now, my biggest channel like this is the Kris Krohn
channel. And I have permission to share all the stats about it. Okay, that channel
is bringing in between 5 and 6 hundred thousand dollars every single
month and all we do is make how-to videos. Right? We film 20 plus episodes in
a day. We film once every few weeks because
we're posting seven episodes per week on that channel. And we're generating
thousands and thousands of leads. And the ad revenue is actually icing on the cake.
We're making five figures monthly just in ad revenue. Now, I produce 13 different
YouTube channels right now. And I've got a pretty good track record. And I follow
a formula. Would you like to know the 4 ingredients to make your channel go
from gradual growth to exponential growth? Alright. So, here's the ingredients.
You got to do keyword research before filming. Your videos need to average 10
to 12 minutes in length. Your videos need to have an average view duration of 45%
or higher. The higher, the better. And you need to post at least 5 episodes per
week. I've seen when people follow this strategy and left out this ingredient or
left out that ingredient, one of the ingredients is missing, this doesn't work.
You've got to have all 4 ingredients. And every time that I've seen that
somebody had all 4 of those ingredients, they've done exponential
growth on their channel. Now, let me give you some gold here, okay? If that wasn't
gold enough that secret formula, I have another secret to share with you that
will make getting videos that have those 4 ingredients easier. So, it'll make it
easy to have longer video length on your videos. It will make it easier to come up
with more topics so you never run out of topics. We'll also make it so that you'll
get an instant source of traffic from people who've never heard of you before
but that are interested in your topic. And that's keyword research. Keyword
research makes this easy. When you do keyword research, it opens up a whole
world of all these hundreds and hundreds of questions that people are asking
so you never run out of topics to talk about. And because people are finding
exactly what they're searching for, such as "How to design a living room with
a corner fireplace?", Yeah, that's so specific people that search for it, they
find it, they watch it all the way to the end because it applies specifically to
them. There is your retention rate. There's your 10 to 12 minutes watch
time. Because I did that keyword research first, when I post that video, it ranks on
the top of YouTube for that phrase and I'm getting an instant source of traffic.
When you follow this approach, the YouTube algorithm sees how well your
video is performing. Even though it might just be a handful of views that come to
your video at first, YouTube sees while they're watching it all the way to the
end, they engage, they comment. They like this video. They subscribe to this
channel. So YouTube will then go to work to find
other people that are similar to these first group of people. And will start to
promote your video to this new group. Now that you have a little bit more
information about how frequent you should post your videos, the next video
should watch is my leaf strategy video. I'll link to it right up there. I go in
more depth on the keyword research process and how to find those questions.
If you're an expert, this is definitely the strategy that I recommend to make
seven figures on YouTube.