ERICA: Hi, everyone.
I'm Erica from the Google AdWords team,
and this is AdWords in Under Five Minutes.
This video will show you how to use the AdWords app which
is now available for both Android and iOS,
so you can stay on top of your campaigns
when you're on the go.
Let's get started.
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The AdWords app is a companion app to the desktop version
of AdWords.
So you can conveniently view your campaign performance data,
make changes to your account, and monitor the billing
activity for your account, all from your smartphone,
and keep in mind that the app is available for manager accounts
as well.
To download the app, you can visit
the Google Play Store for Android
and the App Store for iOS.
Swipe right to view the navigation bar,
to view campaigns, find opportunities to improve
your performance, monitor your billing activity,
visit your account settings, and access help center resources.
First, let's explore how to view your most important campaign
performance data.
Visit the Home section to view overall performance data
and select different performance metrics
to view the data over time.
Swipe left to view more columns of data
beyond impressions, clicks, and click-through rate.
Tap the pencil icon in the right hand corner
to change the date range.
Just like the desktop version, you
can view performance data at the campaign, ad group, ad,
and keyword level.
From the Home screen, scroll down
and tap either Campaigns, Ad Group, Keywords, or Ads
to view more detailed performance data.
Once you tap on the campaign name,
you'll see basic information, like the daily budget
and status and, of course, performance data,
like impressions and clicks.
At any level, tap the icon with the three vertical bars,
and customize columns to make sure you're
viewing the performance data you care most about.
Add and remove columns by toggling the circle
on the right, and reorder columns to conveniently view
key metrics by pressing the horizontal bars
and moving the metric to its desired order.
In addition to conveniently viewing campaign performance
data, you can also take a number of actions
within the AdWords app.
Like pausing or enabling a campaign when a promotion is
about to start, changing your daily budget
to allocate more resources for campaigns
that are working well, or adjusting your bids
for ad groups or keywords that are
driving high-quality potential customers to your site.
Let's walk through how to make these changes in the app.
To change a campaign status, swipe right
to view the navigation bar, select Campaigns, and then
select the campaign you'd like to either pause or enable.
In the top box, select Edit next to the campaign status,
and toggle the circle towards the desired campaign status.
Also from this section, you can tap the current budget
and enter the desired amount.
Then, be sure to tap Save in the upper right hand corner.
To adjust your bids, perhaps based on recommendations
from the Opportunities section, tap the back arrow
to return to the main campaign screen.
To set the bid at the add group level,
tap the name of the ad group.
Similarly, select Edit in the top box,
and tap the current maximum cost per click.
Enter the amount desired, and tap Save
in the upper right hand corner.
If you'd like to adjust your bids at the keyword level,
swipe down and select Keywords, and follow the same steps.
And lastly, you can quickly monitor your AdWords billing
activity using the app.
Once again, swipe right to view the navigation bar,
and select Billing from the menu.
From here, you can view your transaction history and payment
method.
Swipe left to view your billing settings and make changes,
like adding a new payment method.
Also in this section, you can swipe
left to view your billing profile
or manage your promotional codes.
With just a few taps and swipes, you can conveniently
view your campaign performance data, make a number of changes
to your account, and monitor your billing activity,
all from the AdWords app.
To view more detailed information about the app,
check out this great resource, and to download the app,
check out these links to the Play Store for Android
and the App Store for iOS.
Be sure to subscribe to our YouTube channel,
and if you have any questions, you
can post them in the comments section below.
If you have further questions, you
can find us on social media, discuss this in the AdWords
community, chat to an online specialist,
or pick up the phone and give us a call.
Thanks for tuning in, and have a great day.
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