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In this lesson, we will be talking about the legitimate reasons why you should choose Wix
to create your own website.
As I mentioned in the last lesson, the first thing you need to do when you are planning
on creating a website yourself is choose a website creation platform.
With so many options out there, like Wix, Weebly, Squarespace, and WordPress, it is
easy to get stuck at this stage and not take any action.
Considering you are online entrepreneur or blogger, and your focus should be on growing
your business instead of worrying about website creation, let’s forget about any option
that is too technical or involves coding.
Your website should help you convert your visitors into subscribers, drive sales, and
establish you as an expert in your field.
It should not add an extra layer of stress, anxiety or overwhelm, and cause you to spend
numerous hours working on it to look just right.
When choosing a do-it-yourself website creation platform, you should pay attention its ease-of-use,
customization options, overall cost, customer service responsiveness time and popularity.
And that’s where Wix comes in.
It helps you do just that, and gives you back your time to work on and expand your business.
Let’s dive into the 8 key things you need to know about Wix and the legitimate reasons
why you should choose it to create your own website.
1.
Ease-of-use
Wix’s editor is purely drag-and-drop, and will revolutionize the way you look and create
your website.
Unlike other platforms that only allow you to add elements to certain sections, and display
them in a certain way, you can add whatever it is to your website, be it an image, text
or video, wherever you want.
This location is customizable to the millimeter, without limitations.
In other words, what you see is what you get.
Your live site will look exactly how it did in the editor, as it will in the preview.
There is no need to know how to code, and if you do wish to insert code from a 3rd party
provider, that is just a click of a button away (all you have to do is add an html box
and paste the code there).
Wix also does a great job at diminishing the learning curve to the minimum.
The platform is intuitive and user-friendly, and it provides help on how to use each of
its features and elements, right from the editor itself.
There is no need to click on a separate help page, since everything you may want to add
to your site has a tutorial on how to use it attached to it.
2.
Design
Wix has a huge selection of templates that you can choose from (to be exact, over 500
of them), and customize to fit your needs and unique branding.
Those templates are up to par with today’s design trends, look professional, and are
prettier than the majority of templates that most website creation platforms use.
Those templates are a great starting point for you to create and customize your own website,
or you can simply switch the sample content that is included in them to your own if you
are pressed for time.
Choosing a template that relates to your goals is easy, since they are sorted into categories,
such as business, online store, restaurants & food, beauty & wellness, amongst others.
You are not obliged to choose a template in the field that you are currently in, though
it can make the creation process easier.
You can also sort templates by newest added, popularity, or even by blank templates that
allow for greater flexibility if you don’t mind starting from scratch.
A word of caution: once you choose a template and start customizing it, there is no going
back and changing it.
This is the downside of the pure drag-and-drop editor and being able to customize 100% where
each element goes.
Although WordPress, for instance, limits you to a certain degree as to where certain elements
can go, it allows you to switch templates in the future if you so desire.
3.
Wix ADI (artificial design intelligence)
There is an option to use Wix ADI instead of the Wix Editor, which is a way to have
your website ‘magically’ come to life.
If you have literally no time to create your website, but still want one in the webosphere
ASAP, you should choose this option.
This also goes to show how Wix is miles ahead of its competitors when the subject is innovation.
All you have to do is answer a selection of questions, such as what is your business’
name and address, what kind of industry are you in, what color palette you prefer, what
are you social profiles, amongst others, and the ADI will automatically add them to your
website.
Literally like magic.
Once your website has come into fruition, you can then make some tunings and refinements
with regard to the the design elements and content.
With Wix ADI, you still retain some of the creative control and freedom of using a DIY
website creator.
4.
Integration with 3rd Party Providers
If you use and enjoy a lot of 3rd party providers, you may be disappointed at some of Wix’s
limitations.
Since you don’t have access to an html or CSS editor, just yet, although Wix is working
to implement this in the near future, there are a number of things that your Wix website
can’t do.
This includes adding rich pins to your site’s images, having a Leadbox from LeadPages pop
up with the click of a button, or include a ConvertKit opt-in form within a blog post.
There are ways to go about those things, as well as the option to vote for them, so that
Wix knows to add them to their platform in the future.
What Wix does include is an extensive in-house app market, with more than 250 apps that you
can choose from.
They are all easy to install with just 1 click, and there are both free and paid options.
Those apps extend the general capabilities of Wix, and allow you to further customize
your website.
There are different apps for each category (business, online store, photography, music,
designer, restaurants, accommodation, events, blog, portfolio & CV, and other), and you
can even search by must-have apps, free apps, newest apps, all apps, and apps made by Wix.
5.
Customer Support
If you have a problem or are encountering an issue, you can rest assured that the Wix
team will be readily available to solve it.
Wix solves your customer support claims by e-mail, phone, and they even have a support
center / forum where you can read solutions to frequently asked questions, or post your
own and have a community of Wix users answer them.
You can call Wix anytime between 9am PST and 5pm PST, or schedule for someone on the Wix
team to call you back.
If you have opted for the VIP plan, you’ll also have exclusive access to the VIP support
team.
6.
Mobile Responsiveness
All of the Wix templates are mobile responsive, and mobile customizable.
As such, you can create a mobile experience for your website that either complements,
or is unique, to the desktop version of your site.
Wix has a separate mobile editor from the desktop editor that allows you to change text
size, color, and the arrangement of elements, so that they make sense on a smaller screen
size.
You can even hide elements, such as images, to make it load faster, or to improve the
flow when scrolling down the mobile page.
Another great thing is the option to include a mobile bar at the bottom of the screen.
Your site’s visitors can then call you, e-mail you, see your address on a map, or
access your social media accounts, just by clicking a button.
They don’t have to write down your phone or e-mail on a sheet of paper, to then input
it in another app.
By clicking on the phone icon they will be redirected to your phone, with the number
already there, and by clicking on the e-mail icon, the e-mail app will automatically open
up.
This drastically improves the user-experience.
7.
Search Engine Optimization (SEO)
First of all, don’t believe claims that say that Google doesn’t understand or like
Wix websites - Google actually considers Wix a legitimate website builder.
Now, if you cringe whenever you hear SEO, fret not.
Wix makes it super easy to optimize your site for search, and to be ranked #1 on Google,
especially with the addition of the Wix SEO Wiz.
This can be considered as an ‘automated wizard’ that will take you by the hand,
and show you step-by-step, action item by action item, what you need to do to boost
your site’s SEO.
If something is holding your website back from being search engine optimized, the Wix
SEO Wiz will let you know.
It will even provide you with a plan of attack, with guidelines of what to do, and where to
find each thing you should change.
Wix also allows you to customize the URL of each of your site’s pages, including those
of blog posts, and add alt text to your images.
This allows you to add keywords to your URLs and images that you would like search engines
to focus on.
8.
Pricing
Hiring a professional designer to create a website for you costs thousands of dollars,
if not more.
Wix, on the other hand, is super affordable.
It offers 5 paid plans in addition to a free one.
The more you pay, the more you get.
Whereas a blogger or online entrepreneur would do just fine with the Combo or Unlimited plans,
which cost $8.50 and $12.50, respectively, on an annual plan, those looking to sell digital
or physical products should select the eCommerce plan or higher, since they allow for the inclusion
of an online store.
Just think about it.
If you can withhold from going on two to three latte runs every month, your website will
be good to go.
Website vs. coffee?
I’m sure your caffeine addiction can handle that.
And here’s a little secret: with Wix, I managed to reduce costs associated with website
design by 80%.
Now that’s what I’m talking about.
For those interested in dipping their feet in the DIY website creation realm, the Free
plan is a great choice.
It has its limitations, including visible ads for Wix, but does not include a time limit
up until when you can use it.
This is useful if you want to see whether you actually enjoy using this platform before
committing.
The majority of other website creation platforms, like Squarespace, only offer a 14-day trial,
so after that time period you are obliged to drop down a credit card, and there is pressure
to make an upgrade.
As you can see, if you are starting out in the DIY website creation realm, Wix is tech-,
user-, and beginner- friendly.
The learning curve is practically nonexistent, you can start off with a free plan, and stay
on it for as long as you’d like, and you can customize your new website in a multitude
of ways.
Wix is my platform of choice, and if I had to create a website from scratch again, I
would not hesitate for one second on choosing it once more.
I now have an action item, and special bonus, just for you.
E-mail me at marina@yestotech.com to receive the special link and promo code to get 50%
off any annual Wix premium plan, valued at $147.
Please note that this bonus only applies to users who are upgrading to a paid plan for
the first time.
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Thank you so much for watching and I'll see you in the next video.