Story Pins are a new type of content that you can create on Pinterest and they work the best
for recipes DIY tutorials brand stories or step by step recommendations and more
story pins get huge engagement numbers because Pinterest seems to give story pins an additional
boost in the algorithm to promote this new type of content they're also different from
all regular pins in several ways and i will talk about it in detail later in the video
hi i'm Anastasia of anastasiablogger.com and on this channel i share my Pinterest marketing tips
and my online business advice if you would like to learn more about these topics then subscribe
and hit the bell button to get notified when my new videos go live so if you want to know
whether or not story pins are already available on your account you can click on create and then you
will see if you have story pins you'll see create story pin early access badge so that means that
it's not available on all accounts yet and as far as i know so far it's not based on your country
it's completely based on an account because i have two accounts you know my main account is
linked to my blog anastasiablogger.com but i cannot show you an example of creating
story pins there because on that account although it's much older and stronger account
that functionality is not available and my other account for this blog momshealth.co
it does have story pins and as you know i live in Portugal so it's not country based
it's completely account based so let's click here and see what a story pin means let's click create
new and you will see here that you can add up to 20 images or videos to story pins so
my first recommendation is when you're creating story pins put the video first and then add some
images to your slide because by having a video in the first place you will help your story pin stand
out because of the majority of pins on Pinterest platform are images so your video will definitely
grab more attention i also highly recommend you to add a text overlay on top of your video
because this also helps you to stop the scroll now let me show you how you can create a simple
video that will be your first slide in the story pin and you can do it in a desktop application
i've partnered with in video and i will be using their online editor for this and before we move
there i just wanted to show you really quickly what are the image or video ratios recommended
for story pins this is a page for businesses that want to promote on Pinterest and this is
the guidelines for creating story pins so let me just scroll a little bit and and here we go we
have creative specifications so for aspect ratio the recommended one is 9 to 16 that's what we're
going to use when we create a video in in video then they have some encoding formats they also
speak about the maximum image size and video size so for videos it's 50 megabytes and for images
maximum 32 megabytes the recommended file types for images and for videos here we have them
and when we're talking for about resolution they recommend for images and videos
using this um minimum pixel size and the maximum length of the video is 60 seconds the minimum is
one second i think i'm gonna make about three or four seconds let's see how it goes even if
you've never created a video before you will find that it's very easy to make video pins using over
4000 templates that are offered by inVideo and you can use your own photos videos that you made even
by your phone and you can take videos or stock photos from other platforms or even the text from
your website and use all of it to create videos in video these templates are 100 customizable and
in videos editor is really very flexible so let's see how it works if you want to try using in video
then check my affiliate link in the description below this video and also in video offers a
very special discount just for my audience you can see that they have very affordable plans
starting from 10 a month but actually with my coupon ab50 just for five dollars a month you will
get all these options that i showed you in this video today so this is the interface of inVideo
for the purpose of this video i will create a blank canvas starts from scratch clicking here
we want the 9 to 16 ratio of the video so i'm gonna choose vertical
and click make a video now the first thing i'm going to do i will remove this
logo placement here on the left corner we will type the keyword because i want to find some stock
video for my story pin i will search for apple cake and we have a huge collection of stock videos
and by the way stock video is very expensive if you purchase it separately somewhere else but
here within video subscription on a premium plan you get it for free so the video is pretty long
it's about 15 seconds i want to make it shorter so i'm going to trim it by using this scale
i will cut it at about 4 seconds
i will click done but you see that the video initially was horizontal what i need to do to
make it vertical i can just drag like this by the corner and make it bigger i will center it better
and we can check how the scene looks now
here we need to move a little bit to the left because the duration of the scene
needs to be about four seconds as well now we have here some text as i always recommend
you need to have a text overlay so it will be delicious apple cake and i will choose another
font for this text let's try this one and i will adjust a little bit the line height
if i move a little bit by dragging the corner of this text i can make it bigger or smaller
and i can move it up now to make our text pop-up stronger from that background image
we can choose different box color we can increase the opacity of the box we can also
change the color of this background i'll keep this color and we'll increase it to 100 opacity
now let's try to play the scene if i click here on the best scene duration
it actually suggests that we need to make this video a little bit shorter
now it suggests that it would be ideally 325 and when you think that your video is finished you can
click here on this icon and it will suggest more improvements let's see what it's what
it suggests it will analyze your scene and find some more typical mistakes okay i need to reduce
the height of the text it will automatically reduce and it will make the video looks better
now just click export on the right top corner
it will take some time to render the video
when it's ready you will see the download button will be ready for you to click on
it and you can download it as a full hd video because that's the recommended size that we saw
Pinterest recommends by the way if you want to learn in more detail how to create
video pins using in video and not only using some stock video footage but also using your own photos
maybe your text on the on your web pages any different formats of videos i actually made
another detailed video tutorial about it on my channel previously and i will give you a
link to that video in the top right corner and also in the description below this video
so the first thing i will do i will just drag and drop my video and i also created two images
because i want to use more slides we have up to 20 i will use three of them one will be the video and
then will be the images so i'll just drag and drop all of them here and the first one is the video
i can add a title here remember that in our video we had a text overlay up there but i can still use
this space for some text let me try so here you go we have the video we can even try to play it
now on the second page we have this image that apparently it doesn't fit really well the size
it says that this area might be covered in shorter smartphones
but anyway when i created this image i used the recommended image size recommended on
that page for story pins so i'm going to keep it this way and let's hope that it works well
i will do the same with the second image it again needs a little bit of adjusting because it shows
you which parts of the image can be hidden so we have here a video and two images i will click next
Pinterest is suggesting different themes one is called recipe then crafts and DIY and some blank
list i will choose recipe that fits our topic here we need to add some more details about our recipe
like cook time servings let me do it here really quickly so this cake takes about 45 minutes six
servings and here are the ingredients i'm going to click next on this screen we need to select which
board we want to save the spin to in this case i selected the board called desserts on my account
and now on top of that we can also select some tagged topics so let's search for a tag you
notice that in my pin i said that it's a healthy apple cake so i will select healthy desserts
if i search for apple i can also find apple cake
and maybe something even broader like healthy recipes in general i will also select this tag
so these tags apparently help interest understand how they can categorize your story pins
and now we can click publish it will take a little bit of time and let's see how story pins look like
so here you go we can see here that this text in the middle it becomes like a pin title
we can turn on or off the music on the story pin we can click the slider to see the rest of
the images we also have this edit icon if i click on it you will see that some elements
of this story pin can be edited but not all of them for example the title is locked so
before you create your pin um think very well what you're going to use in the title of your story pin
and they also made a note here saying that you can only edit or you order pages on your story
pin up to 14 days after you first published it now probably notice that you cannot link story pins to
any source page on your site and that's the big difference between story pins and some regular
image pins and so when you create this new format of pins you have to keep in mind that you will
hardly get a lot of traffic directly from these story pins but what is so great about story pins
is that they have um these engagement buttons which regular pins do not have so story pins
get higher engagements because of these buttons compared to regular image pins and that's because
pinterest really wants to give this new format of pins um an additional boost in on their platform
so if you have a new pinterest account and you want to grow it faster and get more followers
faster then definitely give story pins a try by the way if you want to test all the premium
features of in video of this online tool that i showed you how to use it to create video pins
don't forget to use my affiliate link in the description below this video and you can also
use a special exclusive coupon for my audience to get 50 off when you sign up for a paid account
thank you for watching i hope this video clarified some of your questions about story pins and if you
found this video useful then don't hesitate to like the video as usual if you have any other
questions then the best place to ask me is in the comments below this video so go ahead and ask
this way others could also learn from your questions and from my answers and before you
close this page i hand-picked a few other videos on my channel that could help you with your
Pinterest marketing so you can check them out here and there and i'll see you in the next videos!