The average user spends more than 10 minutes watching online
video ads everyday,
and the majority of those ads are coming from YouTube.
With an active and loyal visitor base, spending money on
YouTube advertising provides a great return on investment.
However, it's becoming increasingly competitive.
More than 76% of marketers plan to intensify their use of
YouTube and video marketing
over the course of the next year.
It's not just enough to create video ads
and upload them organically.
You should distribute them effectively
so that users will see them.
Thankfully, YouTube created a format
that will deliver the scale you need.
Enter the pre-roll.
(beep) - Hello.
(beep) - Don't skip, don't skip!
(beep) - 5 Seconds?
(spacey music) Okay, got to move fast.
(beep) These are the ads
that pop up before your videos.
You know the ones.
You don't search for them
and you can't skip the first five seconds.
Also called in-stream ads,
they help make sure that your ads are reaching people
and getting that brand awareness level up.
Video ads deliver more than 80% better conversions
than conventional digital advertising.
In other words, it pays to spend more on YouTube
since you'll be getting a better bang for your buck.
So where do you go from here?
If you're scared of creating videos and don't know how
to effectively push them, try spending on pre-rolls.
These ads have a better chance of making
your messaging heard in the platform.
If you want to learn more about crafting the best YouTube
videos, check out my YouTube video checklist
in the description below.
It can be of great help to those starting out their
video marketing campaigns.
Now let's learn more about pre-roll ads.
Here are some top tips and tricks
on making a powerful ad using this format.
One, focus your branding on the first five seconds.
This is your most important playground.
You should give a compelling reason for users
to view your entire video.
At the same time, the first few seconds gives you
the flexibility to promote your brand
without commitment from your viewer.
It's a low-risk opportunity for you to
(train whistle) toot your own horn.
Two, use props to really hold your users' attention.
Get things that make your audience look at you.
Oversized and popping with color materials
that will really make them swoon.
Find something that looks weird, obnoxious, or crazy.
(Star Wars cantina band music) (horse neighs)
Three, make use of creative environments.
Make them feel part of something beyond the camera.
Changing environments can attract viewer attention.
For instance, one of the most iconic ads made
are those from Old Spice, you know the Old Spice Guy?
- Look down, back up, where are you?
You're on a boat with the man your man could smell like.
What's in your hand?
Back at me, I have it.
It's an oyster with two tickets to that thing you love.
Look again, the tickets are now diamonds.
Anything is possible when your man
smells like Old Spice and not a lady.
I'm on a horse.
(whistling) (horse neighs)
- They made use of changing environments
under one shot as a creative angle.
Number four, when tapping into emotions in your video,
play into your key selling proposition.
If you're funny, use humor.
Integrate it within your content
to make your videos more personable.
Don't forget that people on YouTube
have already decided to watch whatever they're watching
when they see your pre-roll video ad.
This kind of format is also intrusive,
so you should find a way to make your content more exciting
and compelling to drive them to view your ad instead.
Creating pre-roll ads are an effective way
to get your brand known on YouTube.
While it may look expensive,
it still provides a higher return on your investment.
Thanks for watching.
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(upbeat music)