Pinterest SEO search engine optimization
is one of the key factors of your success on this platform.
You can just upload some images or videos and hope that they will go viral no matter
how viral they might have been on other social media platforms.
Pinterest is not just the social media site.
It's also a search engine.
And you have to know what works
in Pinterest SEO this year if you want to succeed.
Hi, I'm Anastasia of AnastasiaBlogger.com.
And on this channel, I share my Pinterest marketing and online business tips.
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So let's have a look at what has recently
changed on Pinterest and how it affected Pinterest SEO.
So the first thing I want to cover is this
new field and I'll text that you will find if you try to create a pin using Pinterest
native scheduler or just upload a pin right here.
If you use create a pin button.
If you try to schedule only Repins using Tailwind scheduler, you will not find this
field there any place there to add alt text.
So a lot of people might be asking,
why would I add, I'll text to Pinterest and what does that even mean.
So just like for Google SEO alt text is
an alternative text added to photos first and foremost for web accessibility.
So what does it mean.
It's for visually impaired users that will be using screen readers to read an alt
attribute and to understand better what is on the image itself.
So that was in terms of user experience.
But as a search engine, Google is using alt text for two reasons.
First, I'll text will be displayed
in place of the image if the image is loading slow.
And the second implication is that this
text will help the search engine understand better the context of the image
and the description, and that helps to index this image problem.
So if you ask me how long should be your alt text, whether or not it should just
copy paste your description for This pin, I don't recommend copy pasting the whole
description because for Pinterest descriptions are pretty long.
It's up to 500 characters and you're
trying to include lots of keywords there and probably even hashtags.
And that's what shouldn't be in your text for sure.
In the text you want to describe basically
whatever is on the image itself, keeping in mind this will be for visually
impaired people, for them to understand what's there.
And also I think that for Pinterest,
since we're using a lot of text overlay, I think it's worth actually writing
in the text that on the image, the text says this and that.
Right.
So you give more context for people to understand that it's not just an image
of the computer, but it's a pin about Pinterest marketing, for example.
And the second tip is about video pins.
You know, that video pins are now getting more and more popular on Pinterest
since it's a relatively new format, it's not even available on all accounts yet.
Pinterest is giving priority distribution to video pins there is an issue
with the Europeans because they're not so easy to click from them.
But I will talk about it a little later.
But now I just wanted to talk about specifically SEO with video repins.
So in terms of SEO video,
pins have this functionality to add tags and that's basically another way to tell
Pinterest how to categorize your pins.
So here's how it looks on regular pins you don't have this add
text field and for video pins you have it.
So what you need to do here is start
typing the keyword that you think is the most relevant.
I will try marketing, for example.
So when I look at this marketing,
I can start tagging things related to marketing, marketing in general.
I think in this case content marketing is is a good thing.
Also, marketing tools,
marketing tools,
sorry, marketing tools
is a great tag for this.
Let's say that Christmas is coming soon and you want to show it to more audience.
So what you might think to you would be doing, like I know some people are doing
on Instagram, they start adding some hashtags.
And in this case you could add a tag related to Christmas.
But of course, this doesn't help Your pin to rank for the relevant keywords
and in general doesn't help with engagement because users will not
find this pin relevant to their interest, which was Christmas in that case.
And then basically they will not engage with it.
And for Pinterest in terms of algorithm, when you don't get enough engagements,
especially early on when Your pin is new, then Pinterest decides that that's
probably a bad thing and or it's linked to the wrong page.
And so it's not going to show your pin to more people.
And now that we are looking at a video, I just wanted to also mention this thing,
the tag products I can, that allows you to add any products
or maybe even regular pins on your account that are related.
So in this case, it's related to Pinterest marketing.
I can just search for Pinterest
marketing tips and I could just tag as many products or regular pins that are
related to Pinterest marketing and they would all show up underneath my pin.
That's not exactly related to SEO, but actually it helps you get more traffic
from your video pins since it's not so easy, especially in my.
Mobile devices to click from your video, pins. Now the next thing that has changed
tremendously and quite recently on Pinterest and a lot of people are
worried about it, is that now we don't see this colorful boxes underneath the search
bar, at least on desktop, actually on mobile devices.
It really depends on the device or on the app or on specific account.
I cannot tell what it depends on.
Sometimes Pinterest is testing different interfaces at the same time.
So I can tell you that on my business
account I don't see it neither on desktop nor on mobile device.
I don't see any search suggestions
underneath the search bar and at the same time from the same IP address.
My husband is a logging into his Pinterest app, on the phone,
on the smartphone and for his account, nothing has changed.
He's still seeing all the search suggestions underneath the search bar.
So what shall we do now for keyword research?
There are many other ways of keyword research and I talk about them in detail
in one of the lessons in my Pinterest SEO traffic secrets course,
I will give you a link to that course in the top right corner.
It should be, I think, above my head
and also in the description below this video.
Anyway, one of the ways you can
do some keyword research, it might not work for all the keywords
that you're looking for, but for most of the keywords you will find.
If you scroll a few times,
you will find blocks of keyword searches like this or like this, which is more
more related actually to the initial search that I have done here.
I could search for something else just to see if we will see more suggestions
here on the left side would always see these blocks with related searches.
So from this, you can understand what are the popular related searches
and that helps you basically write your pin descriptions or more descriptions.
If you're doing keyword research to build up your boards.
Just hold on a second.
I just thought about the people
who probably found this video by searching for Pinterest SEO tips for this year.
And they might find this video
and they might be like, what the heck she's talking about.
Right.
That's probably because you need to watch one of my Pinterest SEO one on one or
basic videos that will explain you all the foundational things about Pinterest SEO.
I will give you a couple of links to those
videos in the top right corner and in the description below this video.
But this video, this one specific video is actually more about the recent changes
in Pinterest algorithm or in terms of Pinterest SEO.
And so I'm not focusing on the foundations and the basics here.
I'm just talking about the recent changes.
Right now, another thing that has, again, quite recently changed on Pinterest is
that hashtags are again becoming quite irrelevant for this platform.
It seems like Pinterest has been
on and off with hashtags, with their game, with hashtags for a couple of years.
They were saying, add them to your pin descriptions,
not to to the board descriptions, but pin descriptions.
And they are clickable there.
And they were even working as a specific type of searches.
But nowadays,
this specific type of searches for most recent repins it was doesn't work anymore.
So if you just search for home decor ideas, let's say what it shows you.
If you try to open several of this pin,
you will see that some will have the hashtag and the others will not.
So Pinterest was not supposed to show the pins that don't have this hashtag over
here anywhere in the description, but they do show them here.
So they just mix in together everything
that is related to the keyword home decor ideas.
So if you ask me whether or not you should
be still using hashtags and doing some research for the hashtags, first of all,
there is no way you can understand which hashtag is more popular on Pinterest.
There is no tool for this.
They don't show in any way.
How popular is this hashtag or another hashtag?
You can just basically try to guess which hashtags would be relevant to Your pin.
But again, even if you do so, I don't think they're helping you much.
You can still use a couple of hashtags, but be careful using many of them because
Pinterest likely at some point in the future will start saying that, oh,
people are using hashtags for spammy behaviors.
I've actually seen on one of the Facebook groups for bloggers,
someone shared a screenshot from a response of Pinterest support
representative who actually specify that this user was using a few hashtags.
Schily, not so many.
She was using some hashtags in Pin descriptions and that Pinterest
representatives told her, in spite of what it said on their own,
helped send her articles about hashtags that you can use them.
That Pinterest representative said that while this might be considered spammy.
So I'm just telling you,
maybe this year hashtags will become completely irrelevant.
Let's see how it goes.
At least the search for hashtags does.
And work as it used to work, doesn't show the recently added bins
on the platform, it just shows the results basically for the keyword that is after
the hashtag and not for the hashtag itself.
Now, the next tip that I want to mention
here is when you're creating several versions of pins for the same page on your
site, Tailwind, which is the official scheduler
for Pinterest, they started recommending that you use different keywords
in the titles and descriptions of your pins so that you can appeal with your
different PIN versions to different types of audiences.
And they give you an example here
that the same pin is used with several different keywords.
One is related to weddings,
another is related to cocktails, and another is related to holiday parties.
So it's three different text overlays for the Repins and they also use
the different keywords when they save This pin to different boards again.
Previously Pinterest was OK with saving
the same pin to multiple boards with the same exact pin titles pin descriptions.
Now Pinterest is trying to forward through Tailwind this message that ideally we
should actually add some keyword Story pins titles and descriptions that are more
relevant to each type of audience and to each boards where we're going
to save This pin if we're trying to compare Pinterest SEO and Google SEO.
I used to tell you all the time
the Pinterest SEO is much easier because there is a lot of duplication.
You're saving pins with the same titles and pin descriptions over and over.
This is kind of coming to an end or
Pinterest is trying to stop that duplication as much as they can.
So they're trying to tell us be more creative.
And when you're using the same content page on your site and you want to upload
it several times with different pins on Pinterest, you have to be more creative
and use different keywords and show this pin to multiple different audiences.
And another thing that not a lot of people understand about Pinterest platform
and how it's different from Google SEO is that on this platform you can basically
in the same Pinterest account, you can cover several different topics.
I can talk now about this with more confidence because recently Pinterest
started recommending as one of the ways how you can drive more traffic to your
site from Pinterest even in their support reply's, when people are asking, like,
what should I do, why my traffic and stuck, why is dropping, etc.
. Pinterest support even tells people
directly, don't worry about testing different topics.
Something trending on Pinterest will
always help you drive more traffic from this platform.
So for me, I understand that Pinterest is
not requiring us as Google SEO for Google SEO we need to be narrowly niched.
Do we need to focus on a specific keyword or specific topic when we write content
for our site for Pinterest is not necessary.
If you are targeting different keywords,
different trending topics, you are always going to get traffic no
matter what is the main topic of your account.
So don't worry about experimenting.
I think it's not going to hurt you or
Pinterest performance of your profile in general.
And whenever you can find a correlation
between a holiday or a trending topic with your content, always try to do that.
If you're writing any type of content on your site that can be somehow related
to gifts, to holidays, always try to do that,
create some boards in advance, at least couple a couple of months
in advance for holidays and start saving your pins that might be
somehow related to those holidays, to those boards.
And you will see that your traffic will be
always getting these viral spikes from Pinterest.
Now, if you want to learn more about
Pinterest SEO, then you can also join my free Pinterest master class.
I will give you a link to it in the top
right corner and in the description below the video.
Did you find this video useful?
Then you may like and subscribe to my channel if you want to learn more
about Pinterest marketing and building and business online.
And before you close this page, here are a few of other videos
on my channel related to what I was talking about today.
Check them out here and there and I'll see you in the next videos.