I get it.
I know exactly where you are coming from.
Why would anyone want to spend one thousand five hundred
ninety nine dollars on Apple's new studio display?
It doesn't support HDR, it doesn't have DisplayPort,
it doesn't have HDMI 2.1.
Heck, it's still a 60 Hertz panel.
And even more importantly, it looks like last year's
24 inch iMac.
That's $300 cheaper.
You're just missing the computer.
Now, if this sounds like you or someone that you know you are
in the right place because in today's video, I'm going to
tell you exactly why not only the studio display is worth one
thousand five or $99, but why is probably the best display
for most people that are out there today?
My name is Mike.
Welcome back to the channel.
I'm glad that you're back with me today.
We are talking about Apple Studio display.
We're talking about why it is worth one thousand five hundred
ninety nine dollars.
Apple closed out peak performance event with a bang,
announcing many new products that really designed to make
your jaw hit the floor.
Now you might think that the studio display is overpriced.
You might think that it has outdated tech, and you might
think that the display is not necessarily worth the money.
Well, I have 10 reasons why it is none of those things and why
it is worth one thousand five hundred ninety nine dollars.
Now we are
going to go through the ins and outs of the studio display and
some of the technologies that it uses.
I'm going to extract some detail.
So if there is something that you need more
clarification on, feel free to comment down below.
I'm very active in the comments and I can clarify anything
that you need.
Now let's start with number 10 now.
The studio display utilizes a single Thunderbolt
three cable, so you're living that single cable lifestyle,
and this amazing display allows seamless integration to the
desired workflow without any hassle whatsoever.
Thunderbolt three is capable of transferring data at 40
gigabits per second, allowing the host computer to
push the Studio Display's native
5K resolution effortlessly.
Using the studio display at this resolution requires 28
gigabytes of data out of the 40.
So on the 2021 MacBook Pro with M1 Macs like I have here,
I could push three 5K displays, one for each of
the Thunderbolt three ports and by extension, the lack of HDMI
or DisplayPort means that it can be used with any Mac that
supports Thunderbolt three, including Intel Macs,
which is, I think is going to be great for a lot of people
out there that still have an upgraded Apple Silicon.
In addition to you can use it with the new
2022 iPad Air five
and any iPad Pro from 2018, including the 11 inch and 12.9
inch doesn't matter if they have M1 or not.
So that's a great benefit because again, it gives you
maximum compatibility with older Macs and newer
Macs alike.
I've been an owner of an Apple Cinema display since 2008,
and I still own it to this day.
Now, Apple's improving upon many of those
say shortcomings.
This includes a narrow uniform bezel that wraps around the
entirety of its 27 inch IPS LCD display, giving it a screen
to body ratio of just over eighty nine percent.
There's plenty of AIO on the back, incorporating a 12
megapixel camera on the front, but we'll get more on that in
just a few minutes.
Now, two of these displays should look really nice side
by side, and I'm getting mine on Friday.
So if you want to see that unboxing or even a further
comparison with the LG 5K in a few other 4K monitors
that I have.
Make sure you subscribe the channel, turn on
notifications and if you like the type of content,
consider hitting like so.
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who have similar interests.
As you and I know, without a doubt,
Apple's classic design definitely plays a role here in
how good the display looks.
I mean, again, I think the display looks really good when
you compare other displays like I have this LG 5K
ultrafine display, which it is kind of ugly.
It's got chunky bezels.
The muscles are not uniform, it's actually bigger on
the top, but it is a display that fits my needs as a
content creator, someone who works with video and
photography very often, who requires those extra high
fidelity features, which I'm going to get into next.
Now, without a doubt, the studio display is
an expensive, expensive, expensive purchase when it
starts at one thousand five hundred ninety nine dollars.
And unlike its more expensive brother, it does come
with a stand in the box and that price quickly goes up to
one thousand eight hundred ninety nine dollars.
If you want to add the nano reflective coating that's going
to cut down on glare or goes up by $400 to twenty two
ninety nine, if you want the stand that it's going to be
heavy tilt and height adjustable.
Now you can
get a better option.
It is configurable that way.
It does not cost more than the one thousand five hundred
ninety nine dollars, but it's not going to
be interchangeable.
It comes from the factory that way, and they're not
selling these parts on the Apple Store today.
Maybe they will do in a few months like they did with the
Pro Display XDR and the Mac Pro, but no one knows.
Now, all things considered, the studio display objectively
offers good value for the money when you compare it against
other displays that are in the same category that
offer similar functionality.
Now, I'm not going to compare it again to to an alarm honor
that you can buy from Best Buy or from Target.
Obviously, a three and an honor and a 16:9 reminder don't
operate and perform the same way.
They're not engineered to the same design specifications.
They don't solve the same use cases other than just being
a display, so it's not fair to compare those two.
But there are really three things that you want to
keep in mind that I find
important, which I think you should, too.
If you are, consider buying a manner of this caliber.
It's going to be one pixels per inch.
Two, it's going to be color depth and three, it's going to
be display brightness when working in content creation,
field like photography,
videography, app
development, music creation.
You want to make sure that you have a high pixel density
because this is going to allow you to fit all of your content
on the display, but also you could scale the UI and allow
for more or less content, I mean, depending on what
your needs are.
Now, when I edited a video, I use this LG 5K display and I
don't run the display at the MAX resolution.
I like to run it just maybe a degree or two down below that.
So I could fit more content on the screen, it's still balance
kind of my aging eyes with the needs of trying to finish the
edit as quick as possible.
The studio display offers that same number of pixels
per inch, which it is super bright, very crispy
and again, your content should look great.
Really, no matter what the content you're using it on,
second is going to be color death or as it's sometimes
referred to as bitmap.
Now, for each color that you want to represent, you need to
have a bit, and for each bit, that bit could be on or off.
So if you had a single color display monochromatic,
you would have one bit and that bit would be either on or off.
That's a two bit display.
And as you add more bits, you're able to
represent more colors.
Now, commonly among Mainers, you see some things that are
eight bit displays.
You see eight bit displays with frame rate control and you see
10 bit displays.
So you want to make sure that your display in the computer
both support the maximum number of colors that
you're looking for.
Otherwise, it's going to default to the lowest common
denominator that they both support.
Now, some displays support 10 bit color, but they don't
really support it.
I would say equally, that's what you call a bit plus
frame rate control.
So epic plus frame rate control is a method that display
manufacturers use to support 10 bit color, use adjacent colors
to the original color and then flash between those two colors
back and forth to fool our eyes to thinking that we're actually
seeing the color.
Now, how that manifests itself, that you'll
see banding around an image when that monitor does not
support the full 10 bit color versus eight bit with
frame rate control.
Now, display manufacturers do this as a way of saving on
their component budget and their thermal budget in order
to keep miners cooling the cost of the monitor.
Low But if you're looking for something with high
color fidelity, you want to make sure that the money that
you're purchasing does support 10 bit color.
Now, number three is going to be display brightness.
Now, most computer screens that you see today have a brightness
rating of somewhere between like three hundred and seventy
five and maybe 450 nits, which is the unit of
measurement that they do to measure brightness
on a display.
Now, the Apple
MacBook Pro 2021 has a standard brightness of 600 nits,
and it's capable of doing HDR workflows, which goes up
to 60 minutes.
The iPad Pro 600, it's as well for standard workflows,
and it'll do, I think, 12 or 16 minutes as well
for HDR workflows.
Maybe even the iPad Air five has 500 nits of brightness.
Now, depending on the type of display you choose, will depend
on the type of brightness level that you are going to get.
So these displays are engineered and calibrated to
hit a peak level.
Now what we know about the Apple Studio display today it
supports 600 nits of brightness, which is a
400 nits, you know, more bright.
That means this display should be more than adequate for most
people's use cases.
Now, some displays offer HDR, but what they're able to do is
they're able to ramp up the brightness for short
periods of time.
Unlike the Pro Display XDR, where it hits 600 nits of
sustainable brightness, which is why it cost so
much money No.
Seven Nano texture Now, depending on the environment
that you are physically located in, you might want to
display that has some type of coating on it to
scatter light, and that's exactly what is available on
the studio display.
The nano texture coating allows the display to be used in
bright lighting conditions or direct lighting conditions,
and have that light not impact the brightness or the fidelity
of the display, which is something that, depending on
what you do in the environment that you're in, it might be
something that you would look into for the three or four
hundred dollars that it is now.
For me, where I'm at here, I can control the lightning.
I have some shades over here.
I have lights behind me so I can very much control the light
in the lighting conditions that I'm in, which is why I
didn't purchase that.
Number six is reference, but is now simply stated.
The studio display allows users to turn on reference modes in
order to calibrate the display to
certain production environments.
So when you're turning on a reference mode, you might turn
set white point you by color balance,
gamma and brightness, and those allow you to edit or view your
content as it is intended, or what is the specification
for that type of content.
And again, if you work
in a field that requires a high level of color fidelity,
this is exactly what you're looking for because the studio
display allows you to enter that mode and calibrate the
display to that reference, only making sure that your
content is always pixel perfect.
Number five Power delivered one of the benefits of living that
single cable lifestyle.
Like we talked about, number 10 with Thunderbolt three is
that cable
itself can charge
your Mac now, depending on what Mac you have.
There are certain power requirements for that, but
USB-C, PD or
power delivery makes sure that is possible because the studio
display is capable of delivering ninety six
watts of power.
Now what that means is that you
can fast charge almost any
Mac in the lineup, including your 14 inch
MacBook Pro, and it's enough power to sustain the 16 inch
MacBook Pro that I have here from 2021.
And I think it's one of the best features that you
have there, because then you don't have to worry about
charging your Mac separately.
You can have that single cable all the way through living
your best life.
Number three is going to be just how the studio
display sounds, and it should sound very, very good if you
ask me because it has a six
speaker system in it, four
force cancelling subwoofers and two tweeters giving this,
I think, on par, if not maybe even a little bit better than
the iMac from twenty twenty one, where that had a
great set of speakers now.
Also included in that is the ability to use Hey Siri,
whether or not you use it or not, but it does have the
ability to use Hey Siri.
So if you have an older Mac or Mac that doesn't support.
Hey, Siri, you should be able to go ahead and use this,
so you should have all around good sound when you're using
this studio
display
because it does give you access to it, listening to Dolby Atmos
and support spatial audio as well.
I don't know about you, but every device I've heard
spatial audio on, it's compelling where I want to
listen to it now all the time.
But while you're working in a
room, you should be able to fill that room up with audio
that takes up the entire room and gives you, you know,
presence in it.
Again, those are all good things.
Number two is going to be fact that the studio display has a
dedicated 12 megapixel camera, which is the ultrawide camera
from the newer iPhones that has one hundred and twenty
two degree
field of view.
This enables
the camera and the studio display to utilize
center stage, which is this auto framing technology that
Apple has on all the devices now, including the
iPad Pro, the iPad
Air, the iPad Mini not yet made
to the basic iPad, and it hasn't moved to the iPhone,
but those devices at this point maybe aren't justified.
This feature is not only nice for those of us who are using
their Mac to take calls in an office or maybe in the Home
Office like you might find here.
But I think it's actually going to be really key in Apple's
business strategy because you might have this display on a
conference room display.
And as people enter the room, leave the room or as people are
talking with face time.
Now you see that it'll auto enlarge someone who
is talking.
I think this might be part of Apple's underlying strategy to
get their feet in the more businesses.
Now this is one of the use cases I
plan to test with that studio display
and see how it works.
So if you want to do that again, make sure that
you are subscribed.
But because it is designed for conferences and I
think conferences, maybe not an afterthought, you have this
high degree of audio visual fidelity kind of combined when
taking conference calls.
And that really leads into number one, the number one
reason why I think that this studio display is well
worth it.
Again, not because of the color fidelity pixel fidelity over
any other display or why the display is even worth it is
because of the high degree of integration that is offered.
It runs the A13, which is going to power the speakers,
power the mikes, power the 12 megapixel webcam
with center stage.
It's going to control both ends of the technology, and it's
going to allow you the most seamless experience when using
your Mac, which is really one of the reasons I think most
people get a Mac.
Because you can use your iPhone, you can use
a Mac, you can use an iPad and all of the things, for the
most part, work seamlessly together.
And this is just another link in that chain to increase the
cohesiveness of the experience.
Now, just to be clear, I know that there are downsides to
the SURU display.
I know that objectively speaking, it is not
a perfect fit for everyone, and that's not
what I'm suggesting.
Now, if you were a part of the PC master race, there's very
little reason for you to purchase this machine.
I mean, really, you might not even have Thunderbolt
on your machine.
But more importantly, even if you do have Thunderbolt and you
connect us in, you were not going to get the advanced
features that this display is designed for in the high degree
of integration that you get with having it on a Mac.
Second is the glaring omission that this display has endless
connectivity options as long as it's Thunderbolt three.
And what that means is
that it doesn't support sending video over HDMI.
It doesn't support sending video over DisplayPort because
those ports are those interfaces are not natively
integrated on the machine.
But to that end, neither one of those cables are capable of
delivering power, whether you using the newest version of the
spec or not.
So using them would actually be a step backwards in terms of
functionality because I would not be able to use a single
cable against single cable lifestyle all the way.
And lastly, if you're anything more than a casual gamer,
you don't want this display because it doesn't offer you
the high frame rate that I think is probably the
requirement that you would have in terms of gaming, because you
probably rather have high frame rate than high color fidelity
or high color accuracy.
That's going to be the expectation there, so you
wouldn't want to get this display.
And that is exactly why you know, that display is not
going to be perfect for those types of individuals who wear
those use cases.
But I want to know what you think.
Let me know what questions you have down in the
comments below.
My name is Mike.
This is tech 24-7 TV.
I'll talk to the next one.