You have a business, right?
Why not have a business plan then?
Hi, this is Ajit Nawalkha, and today we are helping you make a business plan.
In the coaching space, it is believed that you must serve,
and when you do, business magically unfolds.
That you must only care about helping other individuals.
Well, that assumption is wrong.
Coaching is a business, and like any other business,
there are principles to it and it needs a business plan.
When you have a coaching business plan, you are able to not be distracted
with everything that is coming at you.
Not get excited about every opportunity that may look exciting.
Instead, you can direct your energy towards something that works.
It also enables you to create predictability in your income.
Because you are certain about how you make money,
you can predict how much money you will make.
If you agree with having a business plan, comment Aho! in the comment section below,
so we both know that this is something our colleagues should consider.
Traditional business plans can be intimidating and can often lead to us losing interest in
actually making them.
You are so smart, but has it happened to you where you were in a room and the jargon’s
thrown around make you feel stupid?
Happens to me every time they start talking about what different supplements do to different
things in my body.
So that you don’t glaze over, I am making this business plan structure as
simple as possible.
It has just 5 parts.
Intent.
Channel of connection.
Channel of conversation.
Channel of conversion.
Execution plan.
Let’s start with intent.
Intent is where you write why you do what you do.
Why is it important for you to do this work and how does this work create results in the
world outside?
You also want to write why you do this work in the context of you and your needs.
Don’t be so empathetic where you identify what the world needs and only design your
plan to serve the world.
Do it for you.
Be selfish in your growth, your desires, your dreams.
When you are selfish about your personal care and vision, you show up selfless when you
are serving others.
When you care about you, you empower others to care about themselves.
Once you have a clear intent for your business.
Let’s identify channel of connection.
Internet created many beautiful things, a wonderful opportunity to stay connected.
Unknowingly it also created a gap.
We started sharing a lot, but we stopped connecting.
We heard from our friends through text, email, and social media -- but we stopped listening
to what they are really saying.
Connection, real connection is diminishing in the world.
Which is why it is imperative that we build real connection.
How is it that you would connect with your clients?
Not just message them, connect with them.
Listen to them.
Build a connection.
Would it be through social channels or would it be through live events?
Would it be by reaching out to one person at a time?
Would it be by reaching out to many people at a time and then going deep with a few?
List what would be the three ways you will be building connections.
Deep meaningful connections.
In a world where information travels so fast, transformation has slowed its pace.
In this world where we have the tools to be connected all the time, we are hungry to be
connected even a few times.
As we connect, now is a time to know how are we having a conversation.
A conversation that is insightful, meaningful, and transformational.
We are in the business of transforming lives.
Our tool is communication, language.
How are you inciting a conversation that would lead to a meaningful transformation?
How would you go from that meaningful transformation to presenting a powerful future for your potential
client?
What would be the channel?
How will it unfold?
Do you have a channel to have these conversations?
How do you prefer these conversations to happen?
Is there an opening question, comment, insight that would lead to opening up a
relationship with your potential client?
Have a meaningful, insightful conversation with your potential client.
Now that you have had a conversation that your clients had a transformational impact
on, think conversion.
How are you getting potential clients to either say hell yes to working with you or a no?
What are the packages that you will offer?
What are the different options they would have?
What is it that would be the conversation you would be having?
How is it you will be enrolling?
Below this video, you will find a link that leads to a white paper that shows you how
to design your packages.
Click on that link below if you need some help on that front.
If you are unsure of how to really have that enrollment conversation,
you will also find a link below that will show you some simple techniques to have conversations
that lead to conversions.
Yup.
This video is not just a video, it’s a resource hub.
Converting your potential clients to real clients is the only way to real transformation.
Transformation is not an event, it's an ongoing process.
Lastly, is how you bring it all together.
And that is your execution plan.
This is where your intention comes to life.
This is where you write down what happens, so your intention becomes your reality.
Your execution plan can be drafted in the next 30 minutes.
Here is what you need to do.
Take a piece of paper, or open a spreadsheet on your computer.
On the left column, write weeks.
On the right, make three columns.
Connection.
Conversation.
Conversion.
Write down which weeks you will connect, and with how many wonderful individuals.
Then write from those connections, how many conversations are you hoping to open
up.
Then based on these conversations, how many conversions you can expect.
Remember, you don’t want every connection to be a conversation.
Not every conversation to be a conversion.
You are looking for the right yes.
Someone who is right for you, right for
your business.
Intentions become your reality when you take action towards it.
A business plan for your coaching business is your plan for success.
You write it not so you can impress someone, but to show yourself how you are
making your dreams come true.
My wish for you is that you take time this week and make a plan.
A plan that shows you how you win this week, this month, this year.
A plan that will give you confidence in yourself, belief in your business,
and hope for your clients to find and work with you.
My wish for you is that you show up every day from here on with confidence and certainty
in your business.
My wish for you is that you win.
Hey there, seems like you made it all the way to the end of this video.
Hot damn!
You are awesome for investing this time in learning.
Now be your giving self and share this video with someone you think is also awesome and
loves learning.
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Love one another, stay awesome, and have such a phenomenal day.