Hey, Marianne DeNovellis here. Welcome back to the Six Figure Mastermind. Today we're
going A to Z on how to do Facebook ads so stay tuned and take some notes.
Alright, guys. Now it's time to talk about those Facebook ads. You know we use
Facebook ads for everything in fact, I work as people that spend millions of
dollars a year on Facebook ads. It's because they do work if you do it right.
Now you probably have experience with posting a Facebook ad that didn't work
or that crashed and burned, well we're going to go through it today, we're going to go
through it step by step. In fact, I want you to pull up
another browser window right next to this one wherever you're at,
pull up another browser window and we'll walk through it together, we're going to do
this in a couple parts so bear with me. The first time is going to take the longest
but as soon as you get this ball rolling, as soon as you get this figured out, it's
going to be way easier, you're going to duplicate ads, you're going to do A/B split
test, it's going to be amazing so the first thing you need to do is open up that
other browser, walk through this with me and look up. If you can't find it, go to
google and do Facebook ad manager and it will bring you to this page right here.
Now remember, this only works if you have a Facebook page existing already and a
Facebook page, I'll show you what that looks like, it's just a business page and
this is one that I use, I have a jewelry project that I do on the side
with a friend of mine and this is our Facebook page, okay. So it's very very
basic, it's pretty new, there's you know, not a lot of traffic on it right now but
a Facebook page will be what drives your ad to the regular streams on Facebook so
make sure you have your Facebook page up and running. If you don't have one, check
out our other video on how to do Facebook pages, I'll walk you through it
step by step. Okay, so here's what you're going to want to do, you're on this landing
page for Facebook business, you're going to start rolling your ads, let's create an
ad. Now remember, to create an ad, you have to have a page which is why this page
thing is right up here so make sure you've already got a page rolling before
you go to the ads. Okay, you have got a lot of options here, now this is where
most people are like, "Ah, put on the brakes, I don't know what I'm doing. I
don't know what all these things mean." Most of this, you don't need to worry
about so just you know ignore it. I don't use
brand awareness or reach, I don't use most of these. You know sometimes, I'll do
videos and things like that but what you're going to want to do first and
foremost is do conversions. Now conversions is talking about
converting people who click on your ad to go somewhere else so you've got to
have not only a Facebook page, think of your Facebook page as the origin or the
soil from which your ad will grow from and think of your ad as the the plant or
the stem that comes up from the dirt or the ground and think of your conversion
as the fruit that's actually picked from that plant so that's your sale,
that's your transaction. So you've got to have a Facebook page for your ground
work, you've got to have an ad so that people can find your stuff
and then you've got to have the apple or orange or whatever you're growing at the
end for the transaction to actually take place so once you click on conversions
and you're not going to worry about creating a split test, campaign name, just
just give it a test name for now. You can you know, worry about campaign names
later, we're just going to walk through the basics of this so we're just going to do
test run for our campaign name so you can name yours whatever you want. I would
name it specific to your product so I'm going to be using the example today of some
necklace as I do for Limitless Treasures right on the side but just
just name it whatever fits for you so I'll name it test run, oil necklaces. Okay,
no big deal and no one's going to see it, just you so go ahead and click continue.
Okay, this is the fun part, this is your dashboard. Dashboards are super fun
because you got this little meter over here that's going to tell you how it's
specific and broad your target is. Right now I've got 78 million people, that's
too broad okay. Now I'm sure not 78 million people are looking exactly what I have
to offer and since you're going to pay for every click that happens on your ad, you
want to make sure it gets in front of the right people. Right below there,
you're going to have a daily estimated results reach, okay. This right in here is
going to say, oh, I've got it between 400 and 2,400. Okay, good to know. As you go
through this conversion, as you go through especially your audience, these
numbers will flux and they will change. If it gets over here in the two specific,
that means you've lost your audience. If it gets over here in the two broad area,
again, you've lost your audience, you want to be right around here just a little
left of center on the audience size, okay. So I'm going for about, oh, I
don't know, 5 to 55 million, depending on where that needle is.
Alright, so let's get started. If you've got a website, they are converting
to, let's say you're going to a Shopify site or a YouTube or whatever it is,
you're going to have put that right in there
so I would say, I've got a pixel pre-existing for a Shopify site that I
use so I can click on that pixel and use that. Alright, but don't worry about
that, this is a general ad instruction so if you have a Shopify
site or YouTube, put it in there. If not, don't worry about it, we're just going to
walk through the basics, alright. Custom audiences, this is super super fun. We're
going to start out with this box right here and this is where we can get super
specific. Remember we need to know more about our audience and check out our
other videos and how to find your target audiences because this is where it
counts because your audience is going to have
different behaviors, they're going to be doing different things, they're going to
be you know, shopping at different places or maybe they're male or female or a
certain age range, all of those things you're going to need to know and this is
why, okay. So we've got add custom audiences or look-alike audiences, we're
going to start with create new, we're going to create a custom audience. Let's say
people we've got a couple options here, we've got a customer file, this is
basically customer profile, people that match your profile on Facebook, people
that match that ideal client on Facebook, that's one you can use, you can also use
website traffic so if you've got a pixel downloaded on your website that you can
put into the HTML code, you can use that to advertise this specific ad so the
people that have visited your website from their IP address will see
this ad since they've already been through up side before. That's useful if
you've already had done this and up and running but not if you've never done
targeting before so I would do a customer file first, okay.
You can add customers from your own file, import from MailChimp or you can use an
LTV for performing better look-alikes, okay. This is a new one. Okay, you can also
go back if you are doing it from your
website and just click on this website traffic, alright.
Offline activity, app activity, there's so many ways to find people you've got to
know so let's just do website traffic for this example, I'll use my previous
pixel that I've got downloaded on my Shopify site, this is going to go to all
website visitors who've been to my website in the last 30 days so
they're going to see this, alright. Then I'm going to name my audience so naming
your audience is super super important because the more ads you do, the more
analytics you're going to have to track so let's name our audience, again this is
not something that Facebook is going to see, not something that your audience is
going to see, this is just for you so this audience, I'm going to say 7 day and D
for day, you can shorten however you want, let's actually type it out
for your benefit. 7 day, female, 18 to 45 and let's add
another demographic in there, USA. Alright, this is very general, you can get more
specific if you want but at least you'll have a name. Create an audience. Okay, done.
okay, cool. So you can see up here, I've got the name for my audience, 7 day,
female, 18 to 45, USA. Now let's get into the nitty gritties, nitty
gritties of how this works. Alright, cool. If you got the United
States, don't need to include any other locations because I don't ship to any
other locations, really wouldn't make any sense to add them in there but I've got
my age range so I can do between 18 and any number basically, 18 and
45 is what I put down so that's what I'm going to do.
Okay, 18 to 45. I also put female so we're going to put women there for our target button so
you see this needle over here, it's kind of moving around little bit, it's moving into
center, I kind of wanted to be over here in this area.
Okay, languages, I'm going to say English because my website is in English, makes
sense. If I can spell English, there we go. Speak it, can't spell it. Alright, here
we go, detailed targeting. Now this is the fun part, Facebook knows everything
about you like it or not, it does and knows what you're searching for, it knows.
I'll give you an example. I was searching for a new door on a
home improvement website and I got very specific cause I needed it to match
everything else so I was like, two panel white finished mounted door and I went
to the hardware so I even looked for it, thing was Home Depot or something and I
looked for that and then the next day or maybe later that day, I was on Facebook
and you know what popped up in my ads? The door. I wasn't even on Facebook when
I searched that but Facebook does put something on your computer and on your
browser called cookies and these cookies, they're you know, if you've never heard
of them, they're not the you know chocolate chip ready, don't shove them in
your hard drive or anything but they are little pieces of information that your
browser will save and then give to the websites that are using your browser.
When you clicked on those terms and agreements to say, yeah, I want to use
Facebook, you agreed to that so don't be freaked out by it, it's not necessarily a
bad thing in fact, for a business owner, it's are really good thing, it's going to
help you find your audience so we're going to find out some interest or
demographics. Remember on our other video and we talked about finding the ideal
client, you want to know what their interests are, we want to know where
they're shopping, we don't know what they're doing, this is why, alright. This
is totally why so let's say specifically for these necklaces that I want to sell,
I know that they're oil diffuser locket necklaces, I know that they have a lava
stone and I'm now I'm thinking okay, what kind of people use this? And what kind of
people you know, would shop for this? I've already got women ages 18 to 45 but I
want to know what else are interested in? So obviously, if I'm doing this, I've got
people that are interested in defusing essential oils because that's what the
necklace is for so I'm going to look up essential oils, okay. Now I've got lots of
different options here, now one thing you're going to want to make sure I was
watching these numbers right over on this side, these numbers are going to tell
you whether it's a good thing to click on or not. If it gets down to these tens
of thousands numbers, I wouldn't worry about it, I wouldn't click on that, that's
just too specific and here's why, it's got doTERRA essential oils employers, you
know, maybe that's not really my target audience, I'm not necessarily going to only
attract the employers of the doTERRA essential oils but check this out, I moved
down to interests, boom. I've got a million interests
right here, it's Young Living, don't care, it's essential oil that's what I want.
Let's check this one out. 66,000, again, we're looking at employers
not what I'm looking for. Essential oil interests 44 million, that's a good
number for me so I would click on that one. Essential oil university, essential
oil education. Again, these are not really high, I would avoid those, the essential
oil company. Whoa, 5,000, not interested okay. Daily essential oil tips
again, 7,000, not really interested but there were two that stuck
out to me, the first one that's used Young Living Essential Oils and the
second one is this essential oil interest. I'm definitely going to click on
those. So click on one, go back and find the other. Okay, here we go. We have that
million one right in here at Young Living Essential Oils. Okay, I also know of other
essential oil companies like doTERRA so I'm going to type that in. doTERRA essential
oils again, we've got employers, look, interests two million, that's a good one
so I would click on that so I would go through here and I would get between
3 and 5 different targets for your interest you know, whether it's
you know doTERRA or essential oil or for your product, maybe you're selling baby
products so I would go to Mom's, you know, I would go to moms of young infants, I
would go to, what are they looking for? People that buy diapers buy baby
products so I would put in diapers in there, yet the fun thing is, let's think
about if you were a coach or a public speaker, what is your content kind
of reflect? Is Tony Robbins like an idol for you? Is he doing public speaking too?
You can search. Check this out, I can search in here for Tony Robbins so I can
target all of the people that are also being targeted for Tony Robbins. This is
where the competition goes out the window, you're getting help from
this guy, right? So I've got 22 million people here, I've got 4,000 people
here, this is a page very exclusive, I'm not going to worry about
that one, okay. Breakthrough with 284 people
and nope, not going to use that one so again, whatever you're trying to
market for, whether you're trying to market for an event, whether you're
trying to sell a product, know your audience, know what they're interested
and use those interests to build your client base, alright.
Let's scroll down a little bit, we've got connections, add a connection type, you
can also add people who have liked your page or friends of people who have liked
your page, you can go ahead and in and I would add the page obviously,
live in those treasures because that's what we're doing, okay, and you can add
another page too. If you've got multiple pages that have the same topic or you
know that, you know, people would be interested in what you're doing in other
areas, add them in. Totally good. Okay, then you can go in and save this audience,
boom, take them, check it out, make sure okay, audience same, I'm going to change that
audience name cause that's just me and it's not what you want to have in there
so I would say 7 day, female, 18 to 45, USA. Now if I were going to do a duplicate
of this audience, I would only change one variable. Maybe I would change the
duration of the ad, maybe I would change the male or female, maybe I would change
the age group, you know, and if you're going to add specifics, I could even
add doTERRA essential oils or whatever I typed in for my interest so I have a
very clear understanding of exactly who I'm targeting and save that audience,
boom, it's done, okay. Let's go ahead and get down, you've got
that audience saved. Okay, now let's go down to placements. Now most people will
click on Facebook ads through their desktop not through the mobile device,
alright. So have it desktop only, that's where most people do their shopping,
they're not, usually people don't shop on their phone, think about when people use
their phones, they're using it when they're out and about, they're using them
when they're at work or they're using and when they're out with their friends
not usually shopping, sometimes that happens but usually people are buying
things on their desktop computers so just click desktop, make sure that you've
got that, it can give you a little preview of what things are going to look
like in this right column right over here, suggested videos, right common
stream, you know whatever happens to be, don't worry about Instagram, don't
worry about your audience network, don't worry about messenger, see, most of this
you don't need to worry about, you just need a filter and what you need need to
pay attention to. Okay, cool. So we've got good, this needle
is looking good over here, now we need to do a daily budget. My suggestion is this,
consider your marketing budget as it is right now, put your marketing budget in
and test it out for a week then go back in and make any tweaks or adjustments
that you need but give it a good solid week and make sure your ad is at least
seven days long and have running and see where you need to make
adjustments and lower some bids, bids are how much you're going to pay per click on
those Facebook ads so you're going to pay every time someone clicks in your
Facebook ad, so you want to make sure it's a really high quality lead, that's
why you have a good budget on there for those clicks. Okay, your conversion window,
remember, I said this is a 7-day ad? So I've got 7 days right here to
click or one view. Bid amount is automatic, Facebook will do the
algorithm for you or you can set it to manual, you can determine your own cost
per conversion and you can change that. I like to try automatic and then switch it
over to manual and change it up later. Okay, when you get charged with an
impression, that's FYI, any impressions, you're going to
get charged. Remember, you're not going to go over your daily budget so don't worry
about that and then I got your ad scheduling and your delivery type, okay.
There's more you need to know about Facebook Ads, check out our other video
for part 2 on what to look for and let's get that ad pushed out the door.
Okay, that's a lot of content to cover so if you feel like we miss anything and if
you have any further questions, post them in the comments, we'll make another video
about it and get back to you on those awesome Facebook ads.
you