What's up everyone. Welcome back to my channel, the best place to learn,
how to get visible using social media and get paid using business strategy.
Now in today's video, I want to talk about Instagram real specifically.
How can you get more views and potentially get your Instagram reels to go
viral?
The reason why I wanna talk about this is because in this video right here,
I mentioned how I've been experimenting with Instagram reels and how this
feature specifically really revived my account in terms of getting more reach.
And over time,
I've had a few Instagram reels take off substantially on the platform.
And so as a result of that,
I've really taken notes on what are the main things that really help an
Instagram reels to go viral or get more views.
And so if you're interested in learning all of that, then keep watching.
Now the first tip that I have for you is a foundational tip and that is leaning
into tick-tock. Now you don't have to create content on Tik TOK specifically,
but I strongly believe that it is very beneficial and advantageous to your
overall Instagram reels content plan. If you do have a Tik TOK account,
because as of right now,
Tik TOK is still the leader in short form video content.
And so many of the sounds dances, trends,
concepts do stem from this platform.
And so by being a part of Tik talk and really accessing the content there,
it will give you a competitive edge on Instagram reels. Now, speaking of trends,
the next tip that I have for you in order for your videos to have a better
chance of going viral is to take advantage of trending sounds and effects.
While you can see what is trending on the Instagram,
Real's explore page on its own.
What will actually get you ahead is actually looking at what's trending on Tik
TOK.
Because what I found is that Tik TOK is usually two weeks ahead for the trends.
And by the time something becomes trending on Instagram reels,
it's kind of like old news on TechTalk.
And so if you're only posting content for Instagram reels,
that is exactly why having a Tik TOK account and accessing content there can
really give you that competitive edge.
And so the next question that you might have is okay, Vanessa, well,
how do I actually know whether or not a sound or an effect is trending?
So there are two ways that my social media manager and I identify which sounds
are trending on TechTalk.
The first one is actually looking at the sound itself and noticing how many
videos are being posted under that sound.
What we found is that the sweet spot is anywhere between 20,000 videos and less
than a hundred thousand videos.
This range is usually when a sound or an effect is truly taking off,
especially when it's closer to the 20,000 range.
That's when something is really at the beginning stages of trending versus when
something is more on the tail end of a hundred thousand.
That's when the trend is pretty much mainstream at that point.
Nope, you're someone who's like, hold up an ESSA. I can't even access that page.
Or I don't know how to, then what you can do is you can go into your tick,
talk for you page. If there is a piece of audio that you really liked,
then you click on the audio itself. It's going to direct you to that page,
to see how many videos are also using that sound.
So you can gauge whether or not it's about to trend. If it's already mainstream,
or if it's not popular all, you can also save it to your favorites for later,
or you can use a sound right away. Now,
if you're someone who would rather source content from Instagram reels directly,
you basically do the same thing. You go into your ID reels,
click on the audio that you're interested in,
and it's going to direct you to the same page or a very similar looking page.
Now here's my disclaimer though,
is my recommendation to find sounds that have at least 20,000 to 100,000 videos
to show that it's an up-and-coming trend only applies to tick tock.
These numbers do not apply to Instagram reels itself.
And the reason why is because on Tik TOK,
there are a lot better at actually sourcing the original sound and everyone
using that same exact audio clip, whereas on Instagram,
because a lot of things are repurposed from Tik TOK.
The information is kind of scattered everywhere.
And so the numbers are never really accurate. Now at the same time,
like I mentioned before,
most things on Instagram are already very popular because it's
sourced from Tik TOK. And that is exactly why in this video,
I'm encouraging you guys to use Tik talk,
especially if you want to be ahead of the trends.
And what's typically popular for short form video content by using tech talk.
Now second easier way to identify whether or not something is trending.
And this can also apply to tick-tock.
And the Instagram rails explore page is within a 30 minute timeframe.
If you're just browsing on that explore page or your, for you page.
And you're noticing a sound popping up more than three times within that 30
minute range,
that is a pretty good indication that that is also something that is currently
about to trend or is already trending.
Now here's one thing that you should definitely keep in mind because I know many
of us are probably stressed out thinking, oh my gosh,
here's another thing that I need to be on top of another trend that I got to
follow. And all of that,
just remember that trending sounds and trending effects are more important on
Tik TOK than it is on Instagram reels.
For the reason that I mentioned at the beginning of this video at this moment in
time, Instagram is still a little bit slower when it comes to finding trends and
adapting to trends. So when something is already super trendy on Tik TOK,
usually about two weeks later, it then becomes popular on Instagram.
And so I wouldn't stress too too much,
especially if you are only focusing on an Instagram real strategy,
but what I'm sharing with you is really going to give you a leg up if you want
to be on top of it. In addition to all of this,
if you're someone that cannot be bothered to fish through the trends,
don't worry. I got you.
All you have to do is follow me on Instagram because my social media manager
is on top of it. She's always on Tik TOK, looking for the trendiest sounds.
And so most of the time,
all of the tech talks are all the Instagram reels that we post usually are with
a trending sound. So all you have to do is go through my Instagram reels,
click on the audio and then create your own Instagram reels using that audio.
Now about 50 to 60% of the work is already done for you. Now,
moving on to the third tip that I have for you,
and that is keeping your Instagram reels short 15 seconds is the
sweet spot. And for a number of reasons, number one,
you want people to be able to finish watching IgE real.
That's how the Instagram algorithm prioritize what they push.
So if they see an Instagram reels is actually being watched from the beginning
to the end,
then they're more likely to push that Instagram reels out on the algorithm.
And so when you keep your Instagram real shorter,
there's going to be an increased likelihood that people are actually going to
finish watching that whole 15 second clip.
Now only this on Instagram rules right now, when you post it to your feed,
it only previews about 15 seconds of the video.
And so if you have something that's over 15 seconds,
half of your video will get cut out.
And that again is going to hurt your chances of someone watching the entire
thing. Finally,
the last reason why you'd want to keep your Instagram real shorter rather than
longer is because the shorter,
the video is the more likelihood someone's going to watch that video multiple
times.
And so that's another thing that the Instagram algorithm prioritizes our reels
that are being watched multiple times by the same people.
Now moving onto the next tip that I have for you,
that will increase your chances of Instagram, favoring, your Instagram reels,
and therefore pushing it out into the algorithm.
And that is making sure your upload is higher quality.
And if you're repurposing from TechTalk that you definitely remove the Tik TOK
watermark. Now you might be wondering to yourself, Vanessa,
how do you know this? Isn't this just a myth? Well,
the reason why I know Instagram deprioritizes videos that are lower quality and
also have the watermark is because over on their creators account,
which is an Instagram verified account, they actually set it.
And so with that being said,
let me show you a few ways to keep your Instagram reels high quality,
and also ways to remove the watermark. Now,
in order to keep things high quality, I've experimented with a few things.
The first one is making sure that you modify your settings.
So what you're going to want to do is you're going to want to head over to your
Instagram account, go to settings, then go to account, click on data usage,
and then make sure you enable high quality uploading.
Another thing that I'd like to mention is when you're doing your settings,
you'll also want to turn off, use less cellular data.
One thing that was really interesting is my social media manager actually had
this setting on for the entire time.
And we kept wondering why every time she uploaded my Instagram reels,
the quality was always significantly worse than what I saw on my phone.
And so you definitely want to make sure that this is turned off.
If you want to preserve the quality of your videos now on top of adjusting your
settings within Instagram,
the next thing that you're going to want to check is your internet speed.
Especially if you're noticing that your Instagram reels quality is really
crappy,
because what people don't realize is that Instagram will always prioritize,
making sure that the content gets out fast.
And so if it's noticing that your interconnection is bad,
what it'll do is it will reduce the quality of your video so that it can upload
your video even faster.
And so that is one thing you definitely want to check now,
aside from checking your internet connection,
the next thing that you want to do to preserve the quality of your videos is
making sure you're reducing the amount of times that you're downloading
something and re-uploading something.
So a good example is if you are someone who is repurposing content that you're
creating Tik TOK onto Instagram reels,
a huge no-no is downloading the video from Tech-Talk re uploading the video to a
watermark remover app, such as snap, tik.app, downloading it again,
and then re uploading it to Instagram.
That is a lot of times that you are processing that video.
And what happens is every time you download re upload download, and re-upload,
especially in different platforms,
it's actually going to reduce the quality of your video.
And therefore the final result is not going to be crystal clear. That's why,
what I like to do is I like to make sure that I use Tik talk.
I edit my video and I fill my video on Tik TOK directly, all in one place.
Then afterwards, once I'm happy with it,
what I'll do is I'll screen record the video on my iPhone. And from there,
I will then crop the video,
make sure it looks good and make sure it's optimized for Instagram.
And then I'll upload this video directly to Instagram. By doing this,
it has preserved the quality by a lot versus doing the first option that I
shared. Now, of course, by screen recording,
it is still going to reduce the quality of that video,
but I can almost guarantee that it will be much better than downloading and
re-uploading every single time.
Now, obviously, to preserve the best possible quality it's best to film,
edit and do everything natively on the Instagram platform.
But if you are someone like me,
who wants to repurpose content and maximize reach on both Tik TOK and Instagram,
as well as capitalize on the trends within tech talk,
then this is definitely the way that I recommend to do it and how I do it.
Myself. Now,
moving on to the fifth tip that I have for you when it comes to giving your
videos and algorithm boost,
and that is making sure you're always including call to actions for people to
either like, or comment on your video.
And the reason why I'm mentioning this is because that is how the Instagram
algorithm works. And again,
they mentioned this themselves on their creators account.
When they walked us through what exactly they prioritize for Instagram reels,
they specifically mentioned that they will push more videos that have more
engagement of people liking that piece of content or commenting on it.
And so you definitely want to make sure you do not neglect the call to actions,
even for Instagram reels.
Now moving on to the sixth tip that I have for you,
and that is making sure that even if your Instagram reels does not perform the
way that you want to within the first 48 hours,
you still do not delete the content. You leave it alone.
And the reason why I'm saying this is because many of you do not realize that
Instagram reels has a much longer shelf life than any other content piece
for Instagram,
such as your carousel post or your ITVS or your regular feed posts.
Because a rookie mistake that I see a lot of people do is that they get
discouraged when they see their video not taking off within the first 48 or 72
hours, like their normal posts do.
And they end up self-sabotaging by deleting the piece of content.
When in reality, Instagram reels actually hangs on the algorithm a lot longer.
And so what you're going to notice is even a week after you've that piece of
content, it may take off. And this has happened to me for many of my videos.
When I first posted the video, it didn't get that much traction,
but then a week later,
all of a sudden I was getting thousands and thousands and thousands of views.
And so that's why I'm always really glad that I did not delete any of my lower
performing videos because eventually they did take off. So patience is key here.
Now,
the next tip that I have for you is to make sure that despite all the things
that I'm sharing with you,
that you still create content that caters to your niche and to your audience,
because at the end of the day,
it doesn't matter if you apply all the tips that you've learned so far in this
video,
if you're just copying whatever is trending or having good video quality or
doing all these things,
but the content itself doesn't resonate with your core followers,
then that's just going to really reduce the chances of that video taking off in
general,
because it's not getting the initial traction that you would like on your
content to put things into context.
Here's an example of a Tik TOK that I took inspiration from. And as you can see,
the angle is really around losing weight and the failures of that and whatever
else. Now, obviously,
even though this particular content piece did really well on Tik TOK.
I know for a fact that if I replicated this to a T on my account,
it definitely would not take off and it would not work simply because my
audience isn't really interested in that kind of stuff.
I know that the primary audience for me is entrepreneurs, content, creators,
coaches, marketers, social media enthusiasts.
And so it just simply would not work. And so what I did was I took the sound,
I took the effect, but I asked myself how I can modify it to my niche.
And what ended up happening is I created this content piece where I talk about,
you know, the failures of taking a break from social media and then, you know,
flopping and all that.
And this video ended up going viral because my audience initially really
resonated with it.
And it got the traction that it needed to take off eventually to a wider pool of
people on Instagram.
And so that's why you have to make sure that even if you do all the tips that
I've mentioned today, that at the heart of it,
you still make sure that whatever you're doing,
even if you're taking trends that you're applying it to your specific audience
and niche at this point of the video, I would love to know,
did you learn anything that you didn't know before comment below and let me
know, or alternatively, if you're someone who's like, oh,
I knew all of this already.
There are so many other tips that she did not mention make you comment below and
share it so that other people can benefit from the value as well. Not only this,
in this video,
I did mention a few mistakes that are preventing your videos from taking off and
going viral or getting more views from the Instagram algorithm.
That's why I want you to hit the notification bell because in my next video,
I'm going to expand more on that specifically.
I'm going to talk about the top rookie mistakes that many people make that
actually prevent their Instagram reels from truly taking off.
And so hit the notification bell so that you can be notified when that video
drops. Now only this,
if you want to dive deeper into Instagram and you want to build a solid
foundation for your Instagram account,
then sure you click the link that's in my description box or in my comment
section below,
I have a free guide here that has pages on pages on pages of tips,
whether it's Instagram reels, Instagram stories, IgE, bio hashtags,
and so much more.
So make sure you click the link in my description box or in my comment section
below to get this guide for free as always,
I post a lot of content on social media, entrepreneurship, marketing, coaching,
and so much more. So make sure while you wait for next week's video,
you check out these two videos that I have right here as well.
I promise it will not disappoint as always guys. I appreciate you.
I hope you guys have a great day, a great week and a great life,
and I will see you in my next video. Bye guys.