now we're going to discuss a new trend in k-beauty which is called home
aesthetics I'm happy to say we have our reporter Hong Yu in the studio to tell
us more so you South Korea's cosmetic products
and skincare regimes have become really popular around the world and really
cemented the name k-beauty as something people instantly recognizes Korean
cosmetics but tell us more about home aesthetics what's this all about well
mark to begin with when people think about skin and body care they used to
think about going to skin dermatologists or to beauty salons but these days
people have turned to devices that they can use wherever and whenever they
please and one of such devices that is trending in South Korea right now is the
LED face mask okay so we're just looking at that there I am familiar with those
disposable face masks you can get pretty much everywhere that cost a dollar or
two that are kind of coated in oils or moisturizer and whatnot they're also
clay masks of course as well but I must say this is the first time I've heard of
an LED face mask is that you trying it on yeah they're making yourself look
even more nice but so this is a face mask with LED lights built into it looks
like that's right the there are electric devices that have LED light bulbs in the
interior of the mask that is thick as a helmet and what is special about this
mask is that this LED light bulbs are like those used in dermatology clinics
so there are people who prefer to buy the LED facial mask and use them
repetitively instead of going to the dermatology clinic where they would have
to pay much more for a one-time only treatment the wavelengths produced from
these LED lights were specifically calculated to affect skin cells in the
most effective way and to make it more convenient to use at home wireless
charging functions touch pads and a mobile control system have been
developed you know okay sounds interesting he's
really selling the idea to me I hear they're quite expensive though to buy if
you go to the shop how much they cost they can cost from around 1500 US
dollars up to two thousand US dollars but you can use over and over again keep
it right that's good and I'm sure there's some science behind it how it
makes your face look younger what other care devices do you have to
share with us today then there are so many ranging from dead skin cell
removing devices to body massage devices and dead cell peeling is also one of the
treatments that you can get in dermatology clinics but this device uses
low stimulus ultrasonic waves and negative ions for the same purpose of
removing dead cells there are also small facial massage devices that use mini LED
lights vibration and negative ions to shrink a swollen face and to revitalize
skulls and hair let's take a listen about who is buying all these products
our main customers are from ages 20 to 40 young people prefer light items and
highly prized items are purchased mostly by older people like II said the home
care market is continuously developing as they're more people wanting this kind
of devices that they can easily return to immediate treatments that they can
usually have it done at home yeah so rather than spending a bunch of money at
the skin care treatment clinics of which there are many especially here in Seoul
and in the Kangnam area we are they can just do it at home so I suppose watching
this the question on most people's lips is just how big is this home care device
market in South Korea Nell the market is worth more than 400 million US dollars
but it is expected to grow to more than 800 million US dollars and this devices
are not that ship is like this body massager that you can see on the screen
for example can cost up to seven thousand US dollars I love those
because of the high price customers can rent the chairs for a monthly fee
instead these massage chairs are popular among South Koreans because the chair
wraps around the entire body so it can move around and massage your muscles
great and you can find them in certain places across the city as well where you
put a couple of dollars in and you get like five ten minutes instead of
spending several thousand dollars it was a pleasure as always Hong UI
I know now how I can make myself look a little bit more youthful so I appreciate
it thank you my pleasure