at iwd agency we're magento partners who have been working with the platform for over a decade while
it's one of the most popular ecommerce platforms in the world there are actually three versions
you'll need to consider before you can leverage the power of magento for your online store in
this video i'll cover each of these three options and then go into detail about the version we think
is best magento open source magenta open source is completely free but that doesn't mean it's
completely lacking in features it was designed with the basic needs of online retailers in mind
but all kinds of modifications are possible so you can further customize it to meet your
company's unique goals there's also the massive magento extension marketplace which will give you
even more options for creating the one-of-a-kind website your business deserves magento commerce on
premise magento commerce represents a serious step up in terms of capabilities you'll enjoy access to
a long list of advanced features and unlimited potential for customizing your ecommerce website
later in this video i'll go into more detail about some of the platform's best features
with the on-premise version of magento commerce your company handles hosting whether this means
literally having your servers on premise or simply choosing a traditional provider
magento commerce cloud there's also magento commerce cloud which offers the same features as
the last version and cloud hosting through amazon web services or aws this is no small feature
aws comes with a number of benefits including impressive encryption and security measures and
virtually endless potential for scalability 10 big advantages of magento commerce many business
owners see that magento open source is free and immediately decide that that's the best option
but in the next portion of this video i'm going to give you 10 reasons i recommend you consider
commerce instead number one page builder magento boasts that their page builder extension gives you
effortless control over your site content for maximum engagement it offers a drag and drop
approach to creating pre-built controls or content types for your site choose the content you need
for your page drag it drop it and you're done no coding required need something specific no problem
edit an existing content type or create a new one whatever it takes to get the desired result
number two b2b module if yours is a b2b company magento's b2b suite is packed with valuable
features that will meet your site's specific needs some of the standout examples for me are
credit limits customer specific payment options customer specific pricing and product catalogs
customer specific purchasing limits functionality for quick purchase lists
and a lot more we also offer our own magento b2b suite it works with both commerce and open source
and offers a ton of unique features you can learn more about it in the description for this video
number three customer segmentation and personalization
with magento commerce's customer segmentation feature you can create personalized shopping
experiences for customers and in turn improve your conversion rate dynamically display content
prices and promotions to different customers based on their specific criteria
like their location gender order history and customer lifetime value
number four rule-based upselling and cross-selling without a doubt one of the easiest ways to quickly
improve your aov or average order value and thus your overall revenue is by using cross
selling and upselling with magento commerce this is easy its cross-selling and upselling features
are supported by adobe sensei which uses the power of ai and machine learning to analyze a customer's
shopping behavior and make recommendations in real time number five elasticsearch elasticsearch will
give your ecommerce site an advanced search tool so customers can quickly find and buy
whatever they're looking for this powerful tool understands multiple languages
supports stop words and synonyms and can report valuable data and analytics in real time you can
personalize elasticsearch in a number of ways and scale it out as necessary as your site grows
number six content staging content staging lets you create preview and then schedule whatever
updates your site needs throughout the year all from the admin panel this includes cart
price rules category pages category price rules cms blocks cms pages product pages and widgets
schedule your changes all at once so that they're ready to
automatically deploy when you need them to
number 7 visual merchandiser with magento commerce's visual merchandiser the days
of assigning each product a number on your site's backend in order to move them around
are officially over imagine moving any product you want wherever you want it to
be on a category page simply by dragging and dropping it to that location then
just select the conditions that will prompt them to show up for a customer
number eight advanced security powerful security measures are absolutely essential for any modern
site compared to open source commerce is pci compliant supports credit card tokenization and
many other important features you'll also have access to magento's technical support more on
that in a minute should any threats manage to somehow breach your shops borders number nine
advanced marketing tools magento commerce comes packed with advanced marketing features including
abandoned cart emails gift registries private sales reward points and store credits magento
commerce puts them all at your fingertips so you can start using them to improve sales right away
number 10 24 7 support magento commerce will give you 24 7 access to their world renowned technical
team you'll also have an impressive library of support tools while my advice is to always
partner with experienced professionals at least going at it alone is a lot easier when you choose
magento commerce thanks to its numerous support features so there you have it if you're looking
to conquer your online market arm yourself with the unrivaled power of magento commerce
if you have any questions about magento its many features pricing or anything else leave a comment
below check the links in the description to other helpful videos and blog posts
or just go ahead and contact us at hi iwd agency.com also don't forget to like this
video and subscribe to our channel this video was brought to you by iwd agency dominate your online
market with e-commerce experts who have a proven track record of success especially with magento
you