- [Neil Patel] Hey everyone it's Neil Patel
and welcome to another day of local SEO unlocked,
this is our last lesson
where I give a summary over everything.
If you miss any of the previous lessons,
you can yeah find them all at neilpatel.com/training
and click on local SEO unlocked.
Before we dive into this lesson,
make sure you subscribe to this channel.
And if you're on YouTube,
click the alert notification
that we will get notified
as they release more courses like this.
So let's dive right in, according to Think with Google,
they say that local searches with qualifier near me,
like pizza near me have grown 150% faster
than any other ones local search queries,
that's a part of these near me term.
And there's been a 500% increase in near me mobile searches
and a 900% increase in near me today slash tonight searches
in which people are looking for places
that are close to them that are available today or tonight,
or that are open.
In short, local SEO is critical
if you want your brick and mortar businesses stay relevant
in the next five, 10 or even 20 years.
And Google is growing extremely fast,
local search has exploded
and 75% of searchers start their searches on Google.
At any given day,
people conduct more than 2.2 billion searches,
and that's just on Google.
Just think about that, 2.2 billion searches.
There's roughly 7 billion people in this world.
That's a huge chunk of searches now granted,
some people are searching multiple times,
but still it's a massive market out there.
And search engine optimization
is one of the not only most efficient,
but it's also one of the most affordable
marketing strategies out there.
I started my career picking up trash at a theme park
and I turned to SEO
because it allowed me to compete with the big guys,
when I didn't have much money.
You know, you don't get paid that much picking up trash.
And local SEO is here to stay,
it's been around for a long time.
Local search is so powerful for small businesses
that four out of five customers
use search to find local information.
Hence you need to leverage it
because it'll allow your business to grow faster.
And there's a lot of hacks that you can leverage out there,
and one of them that I want to share with you is,
of course you verify your business.
Once you submit it to Google My Business,
but there's also a Google Guarantee.
search for Google Guarantee.
And if you go through that process
and you apply for it with your local business,
even though it takes a little bit of time,
you'll find that if you do the Google Guarantee,
you'll end up getting way more local search traffic,
simple hack that you have to check out
and use if you want more traffic.
And local SEO is also a little bit different
than normal SEO.
It doesn't take us long,
there's not as much traffic,
but the traffic you do get can convert extremely well
as long as you're going after the right intent,
the right keywords
and you're offering what people are looking for.
You can do a lot to optimize for this.
And of course,
one thing that's super important with local SEO
that's not as important with national SEO is your reviews.
You want to make sure that you have really good reviews
and is extremely important for local,
much more than national because reviews will dictate
and determine how well you show up in those map listings,
how much local business you're going to get,
because if you don't have a four and a half star higher,
it's really tough to do as great from local SEO
compared to the people that do.
'Cause if you don't,
someone else is going to offer better service, better products,
and they're going to get those ratings
to help them climb to the top.
As we're discussing reviews, please, please, please,
and no matter no costs paid for reviews or do astroturfing.
If you avoid this by doing kickbacks
or anything that's dodgy to get reviews,
it's going to create the wrong kind of environment
and that's shortsighted,
it's not going to help you succeed in the long run.
Some advantages of local SEO,
helps you attract customers for little to no expense.
It improves your online profile,
you generate more leads and sales
and you grow cool local following,
and you build a community around you
and you're helping people within your community as well.
So what does it take to start your websites local SEO?
Well, first off you need to optimize your website,
which we covered over the previous lessons.
If you haven't seen that,
make sure you check it out.
Specifically, go over the last lesson
where we discuss on-page and off-page SEO.
And then the next thing you need to do
is expand to many platforms.
It's not just about Google and Bing,
there's also TripAdvisor, Yelp, Facebook.
You can create that local page
and don't forget any popular local review sites,
or as well as any popular local bloggers
that may be open to discussing your business,
'cause it can drive sales.
And a great way to figure out what's working in your spaces
is you can use Ubersuggest,
you can search on Ubersuggests, you're typing in,
you know, a state that you're in or a country.
But what you may not know is next to the keyword bar
and Ubersuggests you can actually type in a city.
So you can look up all the keywords
that are popular based on your city.
So instead of English United States,
that you can see on this screenshot,
you would change it to New York, New York
or whatever city you're in,
so you can see buyer and tank keywords,
and that'll help you find these keywords.
So that way you can create that local content
because that's essential with your local rankings.
You need to have that content
that doesn't just discuss the keywords,
but also discusses anything that's within your local city
that helps people get a better understanding
of the solutions, the services you offer
and how you can help them out.
Of course, we talked about reviews many times
and the reason I keep bringing it up because it's important.
Research shows that 81% of people read reviews
and check ratings,
and more than one in three customers,
comment on blogs or contribute to online forums.
So you want to be there and anytime you get bad reviews,
don't just hate on the bad reviews,
try to take that feedback to heart
and improve your product, your service, your offering,
so that way you can get more positive reviews in the future,
and that should also help you build citations.
Citations are super important
because with your local efforts,
these are all signals that can help you rank as the top.
Citations is when people mention your name
or your phone number, your website.
There's not necessarily a link they're just mentioning you.
And that's good because not every time someone mentions you,
they're going to link out to you.
So summary, if you want to get the most out of this course,
review it multiple times over the next year,
use all the modules as your roadmap,
especially when you're getting stuck
and work with the lessons and the worksheets,
and just put in one hour a day if you have.
And if you don't put in a few hours a week
and you'll be off into the races.
You're amazing for taking the time to learn a local SEO,
so I want to thank you.
And now it's time for you to put everything
that you've learned into action.
If you miss any of the previous lessons,
you can find them at neilpatel.com/training
and click on local SEO unlocked.
Or you can look at any of my other free training
courses out there as well.
Thank you, thank you., thank you very much.
If you enjoyed this video, like it, share it,
subscribe to the channel, tell your friends about it.
And if you just want us to do your local SEO for you,
check out my ad agency, Neil Patel Digital.