This video is sponsored by Uppercut Deluxe.
What's going on? I'm James with Cut Throat Amsterdam,
and we are at our new shop here in De Pijp.
The Pipe - is that like do you smoke the pipe or is it a part of town? No, you don't smoke any pipe around here! [Laughter]
It's just a neighborhood famous for the Heineken brewery.
It's going to be popular for Cut Throat Barber Shop!
And it's really going to be very popular for Cut Throat Barber Shop.
This is actually very different isn't it from... Yeah we've come a long way from the
first shop on the Warmoestraat with the coffee and three - four barber chairs there.
And we moved that shop to Beursplein in the stock exchange building in the center of Amsterdam.
And then we got the opportunity to take this shop on, and it was a completely blank canvas.
These are the original chairs from our first Cut Throat. Oh wow! Now they weren't blue before?
They were not blue before so we've got them reupholstered.
From 1919 - 1914 Koken. These are from Spain.
And if I remember the story behind this one...
You actually, didn't you buy it at an auction and had to like truck it out or something?
Yes - we bought them online in Spain.
They arrived the day before we were supposed to open the shop,
and they were covered in everything like just filthy.
So we had to clean them up and get them ready
for the first day of opening. But now yeah they're antique collector's items.
They still work. Still comfortable especially with the new padding.
So you know we're really really happy, and the light blue really sets the shop off!
There aren't... I don't think I've ever seen the light blue on a barber chair before at least.
No - the designer Lisa, she's done a really good job!
So what I mean, you've intentionally tried to do something a little different yeah than the last one.
Yeah, yeah we're not into mirrors leaning against walls and toolboxes.
We wanted to set something up that was you know, it's gonna stand the test of time.
Yeah when we're looking in here it has you know you got that old school, but then
it does have this kind of more modern, European Mediterranean or it has some kind of
feel to it yeah. So why did you come up with that?
Well, the whole the concept for the shop is sort of like Mi Casa Su Casa.
So we've got the kitchen - full kitchen facilities.
We've got the barbecue area outside as well so guys can really feel at home.
And girls, all partners, everyone's welcome.
With the original shop you did I mean you just you pretty
much got out here from New Zealand not too long before that shop yeah? Yep!
And then I think you're you're kind of like a little unsure, optimistic,
hopeful for what might happen next.
And then you then you got the nice space at the stock exchange building. I guess did you just
reach a point in your career or your kind of business development or something where you said,
yeah you know we want to do something that's a little different, a little bit more of a
challenge in a way. A little maybe a little bit out of your safety zone?
A little bit yeah. I mean you know, there's
Amsterdam's changing. There's a hundred barber shops now in Amsterdam.
There's a lot of competition. So you know we wanted to sort of stick our necks out again and
put something new, fresh but still with the same Cut Throat quality standards.
We've still got some of the original guys from the first shop so there's still a connection
back to those days which is really really cool! Especially here in the shop we've got Robbie
who's managing the shop and he started with us in 2014. So that's uh that's really exciting!
But yeah it's just sort of like if you're gonna do something, let's do it properly.
So do you actually work in this one much? I do yeah, I do a couple of days. A couple of days a week.
So I mean when you come here and stuff, do you get a different feeling?
Than the other shop? No, I actually got the same feeling as the first shop because the first day I worked
here, I had six guys who came that haven't been to the city center shop but did come to the original
shop. So that was a bit of uh that was pretty cool! That they you know they don't like going to the
city center, and they live in this area. And they saw us - we're here and they thought well we'll come
back and that was that was pretty cool! That was a lot of like uh...
Because I remember the original shop it was like it was cozy yeah. Yeah!
It was very cozy, and so do you feel like this is going back towards that little more community? Yeah. Kind of like yeah...
Definitely! Like I think one thing from Covid...
You know in the city center, you're lucky you've got always got a stream of tourists
which are fantastic. But to sort of double down and focus on the tourists, the locals not just
the Dutch but also the expats that live in Amsterdam. It's been... Covid has been a blessing for that.
Yeah especially this shop! Like it's been really cool to get some old clients back as well from the original shop.
I do notice you have some stuff back here. Yep, we work exclusively with Uppercut Deluxe.
Since the start, we've been with Uppercut Deluxe. Obviously we know the guys from from back home.
All them being Australian and us New Zealanders. So there's been a close bond with us and Uppercut.
Yeah since 2013. So what is the most popular product - Uppercut product do you think in?
At the moment the Matte Pomade I would say would be the most popular well, that I notice anyway.
Because you can sort of mix up yeah both styles best of both worlds really. You can texture the
cuts up. You can also put a bit more in and wear it slick. So it's nice smelling medium hold...
a little bit of shine. So yeah I think that the Matte Pomade would definitely be the
be the number one. Do you want to try some out? Let's do it! One for the road!
Right, so what we're going to do is... you probably don't look like the kind of guy who wants to uh
blow out his hair. So i'm just going to wet it down. Take a little bit of the Uppercut Deluxe
Matte Pomade. You don't need too much of it. That should be about enough for your hair and
start sort of - rub it through your hands. Start a little bit at the back
and then work your way to the front because you don't want to clump up the the front too much.
And you've got two options - you can either have it loose just with your fingers or you can grab a comb
and
tighten it up a little bit through the sides. So is it pretty easy to do on your own?
kind of? Yeah, if you just get your hands and just push it back and then if you want to
wear it slick, then comb it. Otherwise, I just wet the comb a little bit through the sides
and keep it a bit loose with the top and it's a medium hold a little bit of shine. So you know
that should last you the whole day man. Wow - so that took like 30 seconds
or so and it will last all day? 30 seconds out of your life. I know; it's worth the investment isn't it?!
It is brother! [Laughter]
Cool and it feels good! It feels good; it smells good. I mean it's clay but it doesn't feel...
No - it's um it will harden up a little bit but it will keep the shine so yeah.
Perfect! Cool man! Thank you very much; I'm ready to hit the town. Alright my brother; you ready to hit the town?!
Yeah. Good to see you! I'm almost falling out. Always a pleasure! Have fun there! Thank you man!
We'll see you in eight year's time! Eight years sounds about right. Okay - it's the next one!
Hopefully, I'll still have some hair on my head then!
I think you'll be fine. Okay. All right brother. Cheers man!
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