- So pillar number one, you wanna pick the perfect topic.
Please repeat after me, pillar number one is what?
- Pick the perfect topic. - Pick the perfect topic.
Pick the perfect topic.
"Well, but Dan, how do I know
what is the perfect topic for my audience?"
Well, here's how you choose the webinar topics
that are sure to boost signups.
- [Announcer] The king of high-ticket sales,
world's highest-paid consultant,
media celebrity,
multi-millionaire entrepreneur,
acclaimed TEDx speaker,
international best selling author,
Dan Lok.
- Your webinar topic needs to be something
that solves a specific problem.
What kind of problem? - Specific.
- Or offers a specific result that your audience is craving.
You're solving a problem or result, just one
that they want, they're craving.
This should be specific detailed and enticing.
The biggest mistake that I see people make
when picking webinar topics is making them way too broad
and way too generic
'cause they think by going broad they will what?
- [Man] Get more people.
- Get more people, but it has the opposite effect
because it's too vanilla.
I've heard of that before, I've seen that before,
I don't have time for this.
Narrow, focus.
So, let me give you some proven headlines.
Would that be helpful?
- Yes. - Hello?
- Yes. - Yeah.
So curiosity provoking headlines, I like these.
Nothing will get people to click on a link faster
when the headline opens the gap of curiosity, curiosity.
So here's an example.
Weight loss has nothing to do with discipline.
Four strategies to lose 20 pounds before summer.
If you wanna lose weight,
how many of you would be interested and curious
about what that is?
Good, okay.
Will your website survive the Google mobile penalty?
If you have a website, if you're in the target audience,
will your website survive the Google mobile penalty?
Here's a good one for relationship.
Happiness is not the key to a lasting marriage.
Six myths that could destroy your relationship,
and what to do instead.
So pointing out a problem, as well as, hey,
what you should do instead.
What you should do instead.
Now, can you easily modify these for what you do?
Yes, if you're in the investment niche, like Clyne,
right, you can modify the miss
that are destroying your finance and what to do instead.
You can change a few words, and you can use it.
What these headlines are designed to do is challenging.
What is it? - Challenge.
- An existing belief.
You're saying there's something you don't know.
Get on this webinar, I'll show you what those things are.
Versus the same vanilla stuff
they've heard of a thousand times.
My favorite headlines, how to.
What is it?
- How to. - How to focus headlines.
So a how-to webinar appeals the audience practical needs
by offering solutions and hope.
This kind of topic issues participants
that their time ensures,
or ensures that their time will be well spend
'cause they know they gonna get some practical knowledge,
how to, how to.
So here's an example from Neil Patel.
How to generate 185,013 visitors in a month
without spending a dollar on ads, by Neil Patel.
Let me ask you a question, is that very specific?
- Yes. - It's not,
generate some visitors per month.
It's not, generate a lot of visitors per month.
It's not even 100,000 visitors,
it's 185,013 visitors, bam.
How to get 10,000 fans, publish a book
and make a 100k in 18 months, boom, boom, boom.
If you want to be an author, that's a very specific benefit.
Here's an example for someone,
they say, runs a music school, a music dance school.
How not to lose students over summer.
Discover how busy studios keep 85% of their students
with this three-step system.
Can you see a pattern here, yes?
Yeah, boom, boom, boom.
How to focus,
and you can easily change this to what you wanna do,
what you sell.
Here's another one of my favorite.
Best kept secrets headline.
What is it?
- [Audience] Best kept secrets.
- What's the title of this talk?
Webinar secrets.
Nobody can resist a secret,
especially when it comes from someone they admire.
This webinar topic oozes the promise of unfair advantage.
What kind of advantage?
- Unfair. - Unfair advantage
by offering your audience the insider tricks they crave.
So here's an example.
My secret formula for building a massive email list.
Oh, what's the formula?
My secret formula.
What is it?
Get on the damn webinar, you'll find out.
(man laughing)
Revealed, why you may be getting low traffic
even though you're the first page of Google.
What the hell?
Right, why you may be getting low traffic,
you see how it's talking to a very specific audience?
You're not interested in that,
if your site is not on the first page of Google.
But if you're on the first page of Google,
and you're like, "How come I'm not getting leads,
how come I'm not getting enough traffic?"
And you see this on a webinar, you'll register.
Three little known secrets to getting
up to 10,000 Instagram followers in 30 days.
Again, very specific, 10,000 Instagram followers.
If you're not interested in being on Instagram,
this has zero interest to you,
but if that's what you wanna do, you're like,
"Wow, how do you do that
'cause I'd been monkeying around with Instagram,
and I've only got, like, 300 subscribers, followers,
including my mom and my cat," right?
"How do I get out of this?
Oh, three secrets, and they will show me
how to do that, interesting."
So, let me give you a few more.
Your news headlines, so something like announcing.
Announcing, new potent drug promises
to cure obesity in only six months, bam.
News headline, what's new.
Benefit headline.
Now create your own ebook in just one day, benefit.
Truth and lies headline.
The five shocking myths and facts about making money online.
Five shocking myths and facts about making money online.
So, reveal the truth and lies headlines.
And there's so many different headline templates,
I don't have time to go into it today.
But you can pick anyone of the ones I've shown you
like bust a myth headline, question headline,
testimonial headline, the command headline,
top list headline, problems and fear headline,
step-by-step headline,
complex made simple headline, et cetera.
But for now anyone of those three would work,
what I've just shared with you, okay?
What you wanna do is
you want your potential clients,
you want to get a "Hell, yes," from them.
What is it?
- Hell, yes. - Louder.
- Hell, yes. - Hell, yes.
The hell yes effect.
You want your ideal clients to read your headline
of your webinar and say,
"This is exactly what I was hoping to learn."
It's a very good limit test, very simple.
"This is exactly what I was hoping to learn,"
not, "Ah, this is kinda what I wanna learn,
this would be nice to learn," no,
"This is exactly what I was hoping to learn."
You want your ideal client
to read your headline and think that.
You'd be watching my videos for some time now,
and you might be wondering,
"Dan, how do I go to the next level,
or how can I be mentored by you?"
Here's what I want you to do,
my very first assignment to see if you qualify.
I want you to go to fumoney.com
and download a copy of my book.
You can't even do that, I cannot be your mentor.
The second step is after you downloaded my book,
I want you to read it,
and you also get an invitation to register
for one of my upcoming webinars.
I want you to register and show up for that webinar.
During the webinar I go through all the details
of how you can possibly be mentored by me.
Go there right now, fumoney.com.