Hi this video is a case study of My Youtube Channel Growth Rate and the lessons learned
When first starting out on YouTube your channel growth rate may be very slow.
It’s easy to become discouraged when your videos receive little or no views.
In this video I’d like to share with you how my channel growth rate increased in recent
years, the 7 lessons I learned and how you can apply it to the growth of your OWN channel.
Welcome to another video.
My name is Herman Drost from DrostDesigns.com.
If this is your first time here hit the subscribe button.
You’ll learn how to grow your YouTube channel fast and generate views and subscribers on
autopilot.
Stay tuned to see a video clip of the first video I uploaded back in 2006...it’s embarassing.
When I first started my channel in 2006 I was using this non-hd video camera.
I had just started a marketing tips newsletter for my web design business.
As you can see from the first video that I uploaded to YouTube in 2006 using this non-hd
camera the presentation was little wobbly, the quality was poor, but hey I wasn’t aiming
for perfection.
Here’s a quick look from my YouTube Channel Growth Statistics from 2007 to 2017 when I’m
shooting this video.
Unfortunately YouTube analytics would only show the statistics from 2007 until 2017
As you from 2007 to 2013 I hardly got any subscribers because I wasn’t focused video
marketing and I wasn’t uploading many videos.
In January 2013 I purchased a video traffic course called Video Traffic Academy which
is currently unavailable.
After studying the course I started uploading videos every now and then.
So I only got 357 subscribers from April 2013 to April 2014.
Video marketing was still not much of my focus.
It was only after April 2014 that I began uploading videos twice a week.
As a result I received 2620 subscribers in one year.
This could be viewed as a very slow YouTube channel growth rate compared to other channels
which are receiving 1000s of subscribers every month.
The following year I doubled my subscriber rate and got 5591 subscribers.
From April 2016 to Feb 28 2017 I received over 7200 subscribers.
Currently I’m on track to double my subscriber rate from last year.
Here are the 7 lessons I learned about the growth rate of my YouTube channel and how
you can apply them to the growth of your own channel:
1.
Channel growth rate is very slow at the beginning Channel growth is like a seed.
You won’t see it’s full potential until its reached maturity.
If you nourish it with the right elements it will blossom into something beautiful channel
that you will be proud of.
Therefore don’t get discouraged by the lack of views to your videos or the number of subscribers
to your channel.
Instead focus on uploading new videos every week even if you don’t feel like it and
believe that your channel will be a success.
Keep in mind that what you do every week matters more than what you do every once in a while.
2.
Channel growth rate increases with upload frequency
The more videos you upload, the more traffic you will receive.
As your channel grows more videos will appear in the suggested, recommended and related
video sections.
3.
Channel growth rate increases as video quality improves
Continually look for ways to improve the quality of your videos.
Here are some suggestions...
Grab the attention of your viewers at the beginning of your video
Make use of cards, end screens and annotations to encourage interactivity
Ask people to subscribe in the video Improve the quality of your thumbnails so
they are easy to view on mobile devices and in the search engine listings
Create video content that your target audience wants to watch
Experiment with creating different types of videos such as how-to, storyline, case studies
Compare making short videos with longer videos to see which one gains the most traction.
4.
Promote your video within the first 48 hours If your video gains a ton of traffic within
the first 48 hours of you uploading it, it will often appear on the first page of Google
or YouTube.
After that your video rankings will dance around a bit before Google decides on a more
stable position.
This often called the Google dance.
5.
Improve view duration One of the main ranking factors of YouTube
is watch time.
For example if the average view duration is 60% then this video will rank higher than
a similar video which has a view duration of only 20%...even if it gets more views.
Therefore look for different ways to improve the retention rate of your videos.
6.
Don’t compare your growth with the growth of other channels
Comparing your success with other’s success will only kill your inspiration and motivation.
Every channel is completely different.
No one has exactly the same content.
We all have different personalities, equipment, and editing styles.
Most importantly we all have different target audiences.
Trying to be like someone else is a waste of the person you are.
Just give your best and forget the rest because there’s always someone else who is doing
better than you.
7.
Know your target audience If you can tap into what your target audience
wants, you’ll attract the right traffic.
One way to do this is to type your seed keyword into Google or YouTube and look at the keywords
and keyword phrases that are being suggested.
Create video content based around these suggestions.
Another method is to ask subscribers what kind of content they would like to see you
cover.
Here’s a Bonus Tip Don’t get affected by negative comments
“You can’t change the forces of the wind but you can change the setting of your own
sail.”
This means if somebody doesn’t like your message, just let them be.
Life isn’t about pleasing everybody.
So just be yourself and enjoy your own journey.
Every single thing that has ever happened in your life is preparing you for a moment
that is yet to come.
Let me ask you an important question..
What lesson have you learned that has contributed to the growth of your YouTube channel?
Post your answer in the comments below.
I’d love to read them.
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I'll see you in the next video.