Translator: Lalla Khadija Tigha Reviewer: Ivana Korom
I would have loved a day off today, by the way.
I would like to talk to you about why many ehealth projects fail.
And I really think that the most important thing of it
is that we stopped listening to patients.
And one thing we did at Radboud University
is we appointed a Chief Listening Officer,
which is Corine Jansen, she's in the audience,
and is perfectly hosting all the speakers.
Please give her a big round of applause.
(Applause)
You see, the thing she does is just listen.
Not in a very scientific way --
she puts up a little cup of coffee or a cup of tea
and asks patients, family, relatives,
"What's up?
How could we help you?"
And we think, we like to think,
that this is one of the major problems
why all -- maybe not all --
but most of the ehealth projects fail,
since we stopped listening.
This is my weight scale.
It's a very simple thing. It's got one knob, on/off.
And every morning I hop on it.
And yes, I've got a challenge,
as you might see.
And I put my challenge on 95 kg.
But the thing is that it's made this simple
that whenever I hop on,
it sends my data to Google Health as well.
And it's collected by my general practitioner as well,
so he can see what's my problem in weight,
not on the very moment that I need cardiologic support
or something like it,
but also looking backward.
But there's another thing.
As some of you might know,
I've got more than 4000 followers on Twitter.
So every morning, I hop on my weight scale
and before I'm in my car,
people start talking to me,
"I think you need a light lunch today, Lucien."
(Laughter)
But that's the nicest thing that could happen,
since this is peer pressure.
Peer pressure used to help patients --
since this could be used for obesity,
it could be used to stop patients from smoking.
But on the other hand,
it also could be used to get people out of their chairs
and try to work together in some kind of gaming activity
to get more control of their health.
And things go faster.
And as Daniel streched out already,
he said - it will be soon available next week.
There will be this little blood pressure meter.
connected to an iPhone or something or other.
And people will be able, from their homes,
to take their blood pressure,
send it to their doctor
and eventually share it with others, for instance,
for over a 100 dollars.
And this is the point where patients get into position
and can collect, not only their own control again,
be captain of their own ship,
but also can help us in health care
due to the challenges that we face,
like health-care cost explosion,
doubled demand and things like that,
make techniques that are easy to use
and everybody can use it,
and start with this to embrace patients in the team.
And you can do this with techniques like this,
but also by crowdsourcing.
And one of the things we did,
that I would like to share with you introduced by a little video.
(Music)
(Heart-beat)
We've all got navigation controls in our car.
We maybe even have it in our cellphone.
We perfectly know where all the ATMs are,
just about the city of Maastricht.
The other thing is we know where all the gas stations are.
And sure, we could find fast food chains.
But where would be the nearest AED to help this patient?
We asked around, and nobody knew.
Nobody knew where the nearest lifesaving AED
was to be obtained right now.
So what we did, we crowdsourced the Netherlands.
We set up a website, and asked the crowd,
"If you see an AED, please submit it,
tell us where it is, tell us when it's open,"
since sometimes in office hours it's closed, of course.
And over 10,000 AEDs in the Netherlands
already have been submitted.
The next step we took was to find the applications for it.
And we built an iPad application.
We made an application for Layar: Augmented Reality,
to find these AEDs.
And whenever you are in a city like Maastricht,
and somebody collapses, you can use your iPhone,
and within the next weeks also your Microsoft cellphone,
to find the nearest AED,
which can save lives.
And as of today,
we would like to introduce this, not only as AED4EU,
which is what the product is called,
but also AED4US.
And we would like to start this on a worldwide level.
And ask all of our colleagues in the rest of the world,
colleague universities, to help us
to find and work and act like a hub
to crowdsource all these AEDs all around the world,
that whenever you're on holiday and somebody collapses,
might it be your own relative or someone just in front of you,
you can find this.
The other thing we would like to ask
is of companies also all over the world
that will be able to help us validate these AEDs.
These might be courier services
or cable guys, for instance,
just to see whether the AED that is submitted
is still in place.
So please help us on this one
and try to make not only health a little bit better,
but take control of it.
And that would be my talk.
Thank you.
(Applause)