willpower's such a funny thing you know
there's this idea
um well first of all diets are built on
the idea of willpower do this
don't do that for this period of time
it's like force resist yeah it's resist
it's it's like caging and and
controlling and restricting the thing
about willpower is a lot of people tell
you willpower doesn't work and i would
say it absolutely does work
willpower absolutely does work but it's
a short-term skill
willpower is meant to help you do
something for a short period of time in
order to create a change it's not you're
not supposed to live your whole life on
willpower in fact the truth is willpower
is not something you either have or
don't have it it's almost like it's like
which side of your mind is it on say
you've got the food angel and the food
devil right well you want the willpower
to be with the food angel the food angel
says we will not have that we won't eat
it we won't have it the devil's going oh
come on please can't we can't we can't
we all that happens eventually is the
devil just crawls around the back of
your head bunks the angel on the head
and grabs the willpower and moves over
and then you can't not eat it because
you have incredibly powerful willpower
so willpower is a skill that we that we
it's not a matter of whether we have it
or don't it's a matter of what side it's
on and and studies show that willpower
is actually an energy that you use up so
you can have great willpower in the
morning but you're going to burn that
out by the time it comes to evening yeah
exactly and so
what we want to use willpower for is to
make short-term short-term changes
short-term lessons so that we can really
develop a sense of consciousness the
difference between somebody going ah i
won't eat it i won't eat it i won't eat
it i won't eat it that takes a huge
amount of energy that's so different
than
i don't want it so tell us about that
the pizza story oh perfect example
frederick comes to me a client of mine
and he comes along and he a consulting
client he's not in a totally different
field and he comes to me one day and he
says i love the idea of wildfire but i
can't do it
like
why not like do you not have internet
what do you mean you can't do it he says
no no he says i just one of my highest
values is freedom i just i just love
freedom around food and so i can't do
your program i just can't do diets i
just value freedom too much and i said
well define freedom for me and he says
okay
this is his definition of freedom
freedom is the ability to eat what you
want
when you want as much as you want
however you want
i i said frederick that's a fantastic
definition of freedom there it is and i
said but can you not eat what you don't
want to eat
and he's like what do you mean and i
said well we just had lunch
and i happen to know you like pizza so
if i were to go order a pizza and it
showed up here would you eat it and he
goes of course i would
but we just had lunch you're full and he
goes yeah but it's pizza
in other words you have no freedom when
it comes to pizza
and the penny dropped
he got it
the food industry had fooled him into
believing
that freedom was to eat whatever you
wanted whenever you wanted real freedom
is to eat what you want when you want
and to not eat what you don't want to
eat
and that's the difference we have to
make that's a powerful lesson so we
completely misconstrue this feeling of
freedom and what about fred
frederick
he did the program he lost 40 to 45
kilos like i mean we're talking about a
whole series tall guy 40 45 kilograms
that's about
90 pounds his entire face changed his
entire body changed his entire quality
of life changed but here's the kicker
what he had completely was freedom now
the third concept here and this is
something that
i can't understand how people still buy
this
calories measurements and calorie
counting remember we talked about how a
word can be used right you know like for
a spectrum well are there good calories
and are there bad calories absolutely
but the bigger issue is is that we're
applying basic accounting to calorie
counting so i suppose in the strictest
sense if you burn more calories than you
eat you should end up with a net weight
loss but
we don't even know calories are largely
theoretical we don't even know how many
calories it really runs you know takes
to run our body
has anybody ever measured the calories
they're open and pooping out that's got
to be part of the accounting table and i
mean that sincerely because what's
happening for a lot of us is that as
long as we believe that calories and
calories out is a useful system then
what we do is we starve ourselves end up
malnourished then we over exercise
burning the empty calories that we've
been putting in in order to create
weight loss when really what's going on
is we're stressing our body we're
telling our body that calories are
incredibly rare in nature right now and
making sure that our bodies wouldn't
want to release calorie one consider
this right the us government um assumed
many years ago decades ago that the
average adult male needed 2 250 calories
they never even bothered to measure the
requirement for women and then they
decided to simplify the model and say
let's just round it up to 2 000. that
itself is inexact furthermore u.s
government labeling allows any company
if they're putting calories on a can of
food or an ingredient to be
20 off top or bottom right so what you
think is 80 calories could be 100 it
could be 60. the point is don't even
bother with calories now in wildfit
what's the approach to calories
one of the very simple things to
consider is the more calories you eat
the right kind of calories the more your
body feels that there's an abundant
supply of calories in nature the less
your body feels the inclination or need
to store calories
in other words if you starve yourself
you do the opposite okay let's go at it
from two perspectives first of all 200
calories worth of broccoli and 200
calories worth coca-cola
i mean why are we comparing them in the
same way at all one is absolutely not
good for you and the other one is
irrespective of the calories so that's
the first problem but the second problem
is is that anybody measuring calories
has a fundamental lack of understanding
of the metabolism or let's say
evolutionary biology if you are eating a
phenomenal amount of calories the right
kind of calories right we're not talking
about those ones we're talking about the
broccoli in good quality calories then
your body says oh my gosh
nature is full of abundance there's lots
of calories available right now and so
your body does not feel the need to
store calories
your body only starts to feel the need
to store calories when it feels that
calories are rare
and there are some specific things that
we eat that tell our bodies that
calories might be rare soon or are
currently rare and so when somebody goes
on a diet calorie restriction their body
internally goes
there's a lack of calories in nature i'd
better hold on to the ones i've got and
then weight loss becomes incredibly
difficult
amazing
you