- I'm gonna tell you how to ask for subscribers
on YouTube, so you can get more of 'em faster.
And we're starting right now.
(upbeat hip-hop music)
♪ That's just how it is and waitin' on me ♪
What is goin' on?
My name is Nick from tubertools.com.
Welcome to another video.
If this is your first time here
and you wanna learn how to grow your channel, make videos,
and all types of other YouTube-related stuff,
start now by subscribing and clicking the bell
so you don't miss anything.
Okay, first we're gonna talk about the elephant in the room.
(elephant roaring)
Should you ask people to subscribe?
Then answer to that is yes, absolutely, without question.
It is proven to increase your view to subscribery.
Even in YouTube's documentation,
they even say to do it.
So, you should definitely ask people to subscribe
to your channel, but you have to do it in the way
that is effective and not annoying.
Here's what I mean.
If somebody is just coming in to your channel,
they've never seen your content before,
they don't know who you are,
let's just call it what it is,
they don't care.
But, you can make them care or at least make them more
interested in what it is that you're doing
or what it is that you're offering on your channel.
When people click on your video,
they care about what's in it for them.
Just like when you clicked on this video,
you care about what's in it for you.
Unless, of course, you are just coming in for support
and if that's the case,
please make sure that you watch the entire video
because that's how you really support.
But, for the most part when people click on your video,
they're coming into it because of what's in it for them.
It's not a big deal, it's just the reality of it,
it's how it is.
Now, if you use that information to your advantage,
you can create an awesome way that's not annoying
and effective to ask people to subscribe.
Here's how.
It's important to think about why people are clicking
on your videos.
Why is it that with all of the other options
that people have to watch on YouTube
or all the options that were being presented
to them at the time,
why is it that they clicked on your video?
Is it because you're awesome?
Probably not because they haven't had the chance to know
that you're awesome yet if they're just clicking
on your video if they haven't been exposed to you before.
But I know you're awesome, just saying, I know.
In reality though, it's because they're wanting
something from your video.
They want something from your video,
knowledge, information, entertainment,
they wanna learn how to do something, or whatever else.
They want something.
So, because of that, it's important for you,
as the content creator, to be able to identify
why people are watching your content so that you can
use it for the next steps.
They want something, so what you need to do is you need
to identify why it is that people are watching your content
and work that into how you ask people to subscribe.
Let me give you an example.
If you have never seen my videos before
and the first time you came, I'm like,
"Hey, I'm Nick.
"Make sure you subscribe, like, and comment,"
before I even get into any of the content,
then what's gonna happen is that's not gonna be a very
inviting thing because there's no real reason why
I should subscribe in the first place,
especially if you're asking people to subscribe
at the beginning of the video.
But, if I tell you why you should subscribe,
I tell you what's in it for you,
and what it is that you are going to get out
of subscribing to my YouTube channel,
well it becomes a lot more inviting.
Just like I did when this video started.
So I'm gonna give you a breakdown of what I say
and why I say it, so that you can apply it to how you
ask people to subscribe as well.
The very first thing that I say is,
"If you want to learn how to grow your channel."
The reason I say that is because if somebody's clicking
on one of my videos, there's a really good chance that
they are wanting to grow their YouTube channel.
Even if they're just clicking on an app video,
or a video about how to use live streaming software,
or even YouTube tips.
With all of the different types of content that I make,
it still leads content creators into my channel.
It doesn't matter if it's for live streaming software,
doesn't matter if it's for apps.
Whatever it is, it's made for content creators.
And if you're a content creator, which you are,
there's a really good chance that if you're making stuff
that you want people to see it
and that you want to get growth
out of what it is that you're doing.
If that wasn't the case,
you wouldn't watch videos like this.
So, what I want to happen there when I say,
"If you wanna learn how to grow your channel,"
is I want that new person that's coming in
that's never been exposed to my content before,
I want them hear that and I want them to say,
"Yeah, I wanna grow my channel."
And as soon as that thought cross someone's mind,
that's one positive check in the box for me.
Then, I add, "Make videos."
So, it goes,
"If you wanna learn how to grow your channel, make videos."
And the reason that I say, "Make videos," is because,
again, I'm reaching out to content creators.
I'm making content for content creators.
Content creators, at least on YouTube, make videos.
Tell you what, I might not be the sharpest leaf in the deck,
but I can tell you that content creators typically
like to make videos.
But anyway, back on track.
If you're somebody that is watching my content,
or somebody that clicks on one of my videos,
there's a really high chance that you are somebody that
makes videos or somebody that's learning how to make videos.
So, when I say,
"If you wanna learn how to grow your channel, make videos,"
it's learning to grow your channel
and learning to make videos.
With both of these, I'm qualifying you as the viewer
because I understand how important it is to make sure
that the right people are watching your YouTube channel.
And I'm letting you know exactly what it is that I offer
that's relevant to you, and what it is that you are
trying to accomplish.
One thing that I want you to take note of is
as I'm working through this,
you can see how important it is to make sure that you know
why it is that people are watching your content,
like I mentioned before.
Then, I add, "And all types of YouTube-related stuff."
So, it goes, "If you wanna learn how to grow your channel,
"make videos, and all types of all other
"YouTube-related stuff."
Which still applies to you
because you are a content creator,
and there's still an extremely high chance that you
also want to learn more about YouTube.
For me, that also gives me the flexibility
to make additional types of content,
as long as it's somewhat related to YouTube.
Which, will make it still be an awesome fit for you,
and again, what it is that you are trying to accomplish.
Now, if you break down what we just went through,
in terms of how all of that is structured,
basically the idea is I want you to say,
"Yes, check that box.
"And yes, check that box."
Or in other words, "Yep, yes, yeah, that makes sense."
Then I tell you to, "Start now by subscribing
"and clicking the bell."
Which, I also want to add real quick that when I say,
"Start right now by subscribing,"
I'm also working some additional branding stuff in there
and I'm also trying to encourage you to say,
"Hey, if this is what it is that you're trying
to accomplish, I'm gonna help you do it so all you have to
do is click this button so that you can watch more videos."
That's the idea.
But, the big idea here is that I set the whole thing up
by talking about what it is that you are interested in,
letting you know exactly what it is that you are going to
get out of my YouTube channel by subscribing.
And it works.
Personally, I found it the most effective to lead
with what it is that your viewers are gonna get
out of your channel,
just like in the examples that I just mentioned,
and then ask them to subscribe.
If it's done the other way around,
it is still effective but it's not as effective
as if you start with the why,
and then you ask them to subscribe.
Now, I've got some disclaimers about this
that I'm gonna go into here in just a second
that you need to make sure that you hear,
but the idea is that it's really important to make sure
that you understand why people are coming to your channel.
And the reason that that's important is because
you want to let them know that your channel has that,
whatever it is that they're looking for,
and you wanna let them know that that's content
that you make on a regular basis.
Even if you have a variety channel,
letting people know the different types of content
that you make is also really important because, again,
you want to let them know that you are still making
that content on an ongoing basis.
Okay, now for the disclaimers.
You wanna test this.
You wanna test it on your channel, and you wanna make note.
When you're testing, you wanna note of exactly how it is
that you're saying things
and how it is that you're leading people
into the ask for subscribe.
You wanna test doing it the same way for 10 videos,
and then you want to make variations depending on how
that's working out for you.
Like, if it's not working, then you can do some variations
to see if you can get it to work by teasing different things
that you offer or changing the order
that you're saying things.
Or, even saying different things in terms of the reasons
that you believe people are coming to your channel.
And when you test, you can make sure that you are testing
the right way by using the grouping feature
inside of your YouTube Analytics.
Which, is how you test stuff like this, by the way.
Make one group that you're going to test
and basically say it the same,
exact way for all 10 videos in that particular group.
Any modifications to how you say it
or where in the video you say it,
you want to make sure that you do that
in another 10 videos and that you also put those same
10 videos in a group.
Then, you compare the groups against each other.
Once you've put out all those videos,
you compare the groups against each other
and then you'll be able to check
which ones drove the most subscribers.
Now, here's a tip.
In order to make sure that you are looking at the data
correctly in order to make sure that the information
that you're getting from the data is accurate,
you wanna make sure that you are looking
at similar view counts.
So let's say that you had one breakout video
out of those 10 videos that you made,
then in that particular case,
take that breakout video out.
Let's say you normally get 10,000 views on a video,
and then that breakout video got 100,000 or 200,000 views,
of course that's going to distort the data
that you're looking at.
So, because of that, you would want to remove that video
from the group and then make another video
where you do it in that same way
so that you can have two groups
with somewhat similar view counts in them.
And once you do that and once you structure things
in that way in terms of how you're testing it
and how you're saying it and you get those patterns down,
then what you're gonna be to do is you're gonna be able
to see what it is the most effective way to do it
for your channel for the people that are coming
to your channel and watching your videos.
Now, of course getting more views and getting more views
faster is gonna help you test this stuff quicker.
So, if you wanna learn a really good way, step-by-step,
of how to get more views,
I recommend that you watch this video right here.
And you can go ahead and click on that right now.
This video is done.
Thanks for watching.
Oh, and remember to subscribe.
Probably didn't know that I use a squeezy ball sometimes
when I'm making videos.
Gotta channel some of this energy, whoo.