Hello, and welcome to the livestream, whether you are joining live with me now,
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So should you start two or multiple YouTube channels at the same time?
What are the implications of this?
What does it mean?
What are the pros and cons?
I'm talking about that in today's live stream.
For those of you who don't know me, my name is Sara Nguyen, and I'll help you
grow your business using video on social media with ease.
Now, make sure that you check out the
links in the description because I go back and put all the time stamps and all of the
resources to everything that I mention will always be in the description.
So let's get right into this.
This is an interesting one because I understand how tempting it is to want to
start multiple YouTube channels at the same time.
Say you are in the, for demonstration
purposes, health niche and you want to start a fitness YouTube channel.
But on the other hand, you're also maybe you've got interest in photography and
you're like these are two kind of really different niches.
And if you put it all on one channel, it
feels like it's just not going to get that cut through.
So should you start two channels at the same time?
What does it mean?
What are the implications of this?
Let's talk about this because I get this
question a lot and I've got a lot to say about it as well.
So let's have a look here.
Let's get into it.
Really feeling that, you know, this one is one that people struggle with a lot.
So this is you.
Okay? So you are this amazing person here
and you are at a point where you're like, should I go down the path of, here?
And go down one YouTube channel path, let's just say this is fitness.
My horrible writing, or should I go down
this path and do another niche, another unrelated niche?
Let's go back to what I said before.
Let's say that you want to do photography.
So you've got two, you know, very different categories and
you're kind of the point where you're like, do I do both?
What does it mean?
What are the implications?
Now, the benefit of having two channels is
that, yes, you do have content that is very refined for each channel.
So if you had one channel where you did a bit of fitness, a bit of photography, a
bit of sewing, a bit of crochet, it's kind of all over the place.
And people don't quite understand what your channel is about.
But if you had one solid
focused channel on fitness and one solid focused channel photography, then these
audiences are quite different and it will allow you to kind of get more cut through.
But there is always a but to this, it
really is challenging because of a couple of things.
I am a firm believer, and I've said this
multiple times on many videos, that if you want to make a liveable income from the
effort that you put on YouTube, you cannot rely on Google AdSense alone.
You need to diversify your income.
And the reason is that if you are relying solely on the YouTube Partner Programme
and AdSense revenue, it is so fickle, it is so unpredictable.
It's like having a psychotic boss who decides to pay you one amount, one amount
one month, which is okay, and the next month it may half.
And you're like, well, I haven't really
done anything different, but it's just the way it is.
And it's up and down and there's nothing you can really do about it.
You can continue to create content.
You continue to be consistent.
But the money that comes in is not predictable for the most part.
And it's-- I always advise people to create multiple income streams.
Now in order to make a liveable income
from YouTube, when I work with clients from all of the channels that I
study where people are actually profitable on YouTube.
There are five things that they have in place, right?
So they have one key audience.
They have one key product or service that they sell.
This is another thing that people argue with me a lot about.
So they say if I have ten products that
are really, you know, at an affordable price point, won't I make more money?
And in my view, I find that no, that's not
because it splits your focus, but we get to that in a minute.
The other thing that they have is one conversion tool, right?
So one tool that helps them sell this signature product.
So whether that is a coaching programme
that you have, whether this is a course, an online course, a digital course
that you have, you know, whatever it is, they have one conversion tool that they
can focus on that they can drive traffic to in order to sell more of.
The fourth thing that they have is they
have a system in place for the YouTube videos.
Big, big thing.
If you want to make a liveable income from
YouTube, you can't just be flying by the seat of your pants.
You need to have a system for producing your videos.
And this is the whole end to end process of developing the content, producing the
content, because people forget that it's not just creating it, like you need to
edit it, whether you do it yourself or you hire it out to an editor.
And that requires a system, that requires
you to be organised to some degree in order in order to produce great videos.
And the other thing that you need to do is
you need to have as a fifth pillar, time, because you need to do it sometime.
You need to make all of this stuff happen,
both, you know, creating your videos, both working on the product that you want to
sell, but working on converting more people from YouTube.
You need to have time and you need to have focused time.
So in my view, people who do really well
on YouTube, they have these five things in place.
That one audience that they focus on, where they sell the product to, they have
a mechanism, a sales mechanism which they can convert them to.
And by sales mechanism, this can either
mean once people see them on YouTube, they take them off YouTube and they go into
either, you know, a sales call or they go into a webinar or they go into an email
funnel or whatever that conversion tool is, they've got one.
Right. Focused.
They've got a system for the YouTube
channels which drives them traffic and they're focused with the time.
Now, what happens when you have two
channels is you've got all of these five pillars, which I just talked about.
Right. What happens when you
decide to have another channel is you end up splitting your time.
That's the big one, you end up splitting up, splitting your time, because now when
you have two channels, you've got two audiences, you've got,
ideally, two products that you need to sell and create. It's a lot of work.
Sounding like a lot of work already to me.
You need, ideally, two conversion tools.
If you're doing sales calls for fitness
clients on channel one, you're going to need some form to convert the photography
viewers into the photography product that you've got.
Right. You need another conversion tool.
You need a lot more videos.
You need videos for the fitness channel.
You need videos for the photography channel.
But the thing that you don't have
necessarily more of , or most people don't is this time factor.
Right?
So you you really end up splitting, splitting your time.
And what do I mean by that?
So when I talk about splitting your time, let's just say that you've got,
and this is like a dream world for most people, 20 hours a week
to work on your YouTube videos, everything, you know, it's either whether
you do this fulltime, whether you do it as a side hustle, but you magically have
the dream goal of at least 20 hours to produce your videos.
And you've got one channel where, you know, you're focusing everything on.
When you add a second channel, these 20 hours ends up being split.
Right.
So you then got less time because you're splitting it across the two audiences, two
products, two conversion tools and two batches of videos that you need to do.
And then I get people argue with me, but I have more time.
I have either left, you know, the project
and the work that I was on and now I have 40 hours.
And my argument there is instead of saying, okay, I've got more time,
therefore I'm going to split it into two channels, I would rather see you spend
that additional time that you have on the one channel so that you can
produce more videos in that niche that will see you grow faster so that you can
focus more on the single product that you're trying to sell.
Remember, we need to stay focussed.
And then you can focus more on that
conversion tool so how you're bringing people in and getting them to actually buy
the products or services that you have to sell, in a non sleazy way.
So you end up splitting your time.
And this is the biggest thing that people
don't realise when they start two channels.
It's like, oh, it's not just the camera's on and I'll record another one anyway.
It's like, no, there's a knock on effect here.
In order for you to make this worthwhile,
all of these pillars need to kind of play nicely.
The other thing that you're not focusing,
focusing, the other thing that you end up splitting is your focus.
Right.
And you split your focus because you've now got two products to work on.
You've got two YouTube video system to work on.
You've got two tools to work on and you've got two audiences to work on.
So you've got a lot of stuff that you need
to do because you've got creative ideas everywhere and the desire to have two
different niches and two different categories with two different channels.
And, you know, the reality is that the
studies have shown that when your context switching and your multitasking, you
actually get less done, you actually get less done.
So there are multiple studies they've done
a lot for education in terms of, you know, educating kids.
But the studies have shown that when you
do multitasking and you're trying to do multiple things at the same time, your
output is actually less, for one, so you don't actually get more done.
And the second thing is you're actually more prone to making mistakes.
So you're actually more prone to, you know, getting things wrong.
So the reality is that you may think that starting two channels
lets you have the creative, scratch that creative itch, because,
you know, one niche may be more exciting than the other.
But I really want you to think about, if you're not that excited about a niche
that you're starting a channel about, maybe you don't need to start that niche.
Maybe you need to focus on the other one that you're excited about, that you need
you feel that you need to bring in to scratch that itch.
So maybe you should ditch one and just focus on the other one instead.
And the reality is, if you really are serious about using YouTube to make money,
using YouTube to generate more income for you, you can't rely on AdSense alone.
People think that if I have two channels
I'll put two loads of videos on YouTube, I'm going to make more money.
But that's not how it really works.
You end up splitting all your time and focus.
You actually end up making less, you get really overwhelmed, get really
disappointed, and you probably end up ditching YouTube at the end of the day.
In order to really make an income from YouTube, I really have seen and I really
believe that there needs to be a focus, right?
You need to be focused.
And going after multiple niches is an example of someone who's not focused,
because to make an income from YouTube, you need to have your own products.
You can't rely on AdSense alone and you need time to sell those products.
Right. So you need to create your own products.
You need to have a way of selling that product.
It's not good enough to say, hey, I'm
going to have two channels, I'm going to create two products.
But then it's like, how do you convert them?
Just because you have a product to sell for that niche doesn't mean that it's
actually, they actually just going to automatically buy it.
You need to put the steps in place that takes them from YouTube into that actual
conversion mechanism, that actual sales mechanism.
And you need to work on optimising that system.
As I said, just because you've got a
product that doesn't mean that it will sell.
You need to be, you know, working on
converting it, whatever that process looks like for you, whether you're refining your
sales calls, whether you're refining your webinar, whether you're refining your
traffic sources and the content, you need focus.
And it's really important to really
understand that splitting your energy doesn't double your income.
I have to keep saying this because I see
people say I'm just going to create more products and I'll make more money.
It's like, no, why don't you focus on the one product improving that, improving the
conversion of that, as opposed to thinking that you need to create another one.
And the other thing is, by starting two channels and splitting your focus, it
doesn't mean that you will get results faster.
It will actually take you longer for you
to grow and get to where you actually want to be.
And I kind of liken it to being a pilot
and having two planes that you're trying to get off, you know, the runway.
Right.
So you start kind of in the middle here and then you go to the first plane.
Right. And then you make a little bit of momentum
in the planes here, but then you've got to get out.
You've got to go back and you've got to go to this other plane, right?
So you've got to go here and you've got to go to go to take this plane up here.
Right.
And then you've got to go back to this plane.
Right. And then you've got to go over here.
Then you-- you see what I mean?
It doesn't necessarily allow you to go
that straight path because you're stopping and you're going back to the other channel
and you're getting distracted and you've got to you've got to do work there.
And it doesn't work out the way that
people necessarily think that it actually will.
So if you really are thinking about having two channels, despite everything that I've
said in this video today, because I know that happens, here's my advice to you.
I would really recommend that you start
with one channel first, one channel, one focused area.
Get everything.
All your ducks in a row. Right.
So get the channel up and running.
Get the products or services that you want to sell to that audience up and running.
Grow your YouTube audience, focus and
optimise it, so focus on growing the channel, focus
on getting consistent income, getting consistent growth on YouTube.
And when you see that all of this is kind
of humming along nicely, then you start a second channel.
I see with creators, big creators who
create a second channel that this is a path that they go through.
They don't out of the gate necessarily
say, I'm going to start two channels in two different categories.
They always start one.
They grow it, you know, to a decent size, and then they're able to leverage the
growth of that channel to support the second one.
So that allows you to truly have growth if you really want to have two channels.
This is a path that I would recommend that
you take as opposed to trying to do both at the same time.
Otherwise, you end up here, you end up, you know, going back and forth between
these two channels, not actually making a lot of progress.
So that basically wraps us up today.
So I want to have a quick reminder that with YouTube, there's a lot of work.
People underestimate how much work there
is in YouTube in order to make it work for you.
So you really want to keep things as simple as possible
and get the foundation going first, so hopefully that makes all the sense today.
I'm going to quickly go over and check out the questions.
So David says, what about when your channel doesn't sell products?
This is a good question. Right.
So I really believe that if you want to be, if your goal is to
be a full time independent, no longer working, just relying on YouTube, AdSense
alone is going to be really hard to sustain.
You and AdSense is going to be very stressful because it's so unpredictable.
And you may see big channels like Phil DeFranco, Casey Neistat, but the reality
is they also have multiple income streams as well.
So they don't just rely on YouTube AdSense alone.
And they've talked about multiple times how AdSense didn't really start kicking in
and being actually something decent for them for years.
So I would really highly suggest that you
look to start creating your own products and, you know, these can be a range of
things and it's easier today to create products than it ever was before.
I'm not necessarily saying go and get an
engineering team and design like products like Apple does.
Products can be services, right.
So you can do coaching, you can do
programmes, you can do a whole range of creative things.
So I would highly recommend you look at products as well.
So Pete Johns says, I've so far resisted the urge to create a second channel.
Only now that I have a full time income from one.
Am I am I in a position to consider it seriously?
So they say this is from the horse's mouth itself.
So Pete Johns is from Studio Live Today, fantastic channel, great growth, big size.
And it's tempting.
It's so tempting because you're like, look, I'm so sick of creating content in
this one area only I want to do it in another.
But, you know, that will split your focus.
And so Pete is another example of, you know, do as I say, listen to me.
Trust me, I'm not trying to lead you down the wrong path.
So I'm really excited for Pete because he's full time on YouTube now.
And it's only after being full time, it's
only after having all of his systems in place that he's considering another one.
The temptation is always there. Right.
So I understand the temptation.
Temptation is always there to start a channel and for other reasons as well.
So I'm really, really glad that, you know, people are doing something.
So that basically wraps us up for today's live stream.
So thank you to everyone who joined the live stream today.
Great to have you guys here.
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Had a blast.
Thanks so much for joining me and I'll see you in the next video.
Bye for now.