("Monday To Monday" by Saba)
- Saba, I've been telling you.
I don't think people realize how much money
I'm leaving on the table.
For humanity, for my legacy,
for the good stuff.
You know, being an interesting human being is a thing.
- [Man] Yeah.
- And so like the biggest thing I think that people the biggest
downfall is lack of self-awareness.
Like who wants to sit there and say I'm just not interesting,
cute, smart, clever, you know, enough.
- [Man] Yeah.
- We all have different paths, right?
We all have different paths so
I think the mistake is lack of self-awareness.
The next biggest mistake is lack of patience.
And I think lack of patience manifests in couple place.
So you have the horrible version of lack of patience which is
somebody's like completely tone deaf.
- [Man] Yeah.
- They think they're GaryVee
or they think they're fucking Beyonce.
They're the people on American Idol
who are not doing it for schtick.
They like literally think that they're fucking unbelievable and
then they sing and they're shit. - [Man] Yeah. (laughs)
- So there's that but I actually think there's another version
which is I think a lot of people that actually follow me because
I kind of suffocate the other crowd out pretty quickly,
there's other places to go if you want to
be completely tone deaf. - [Man] Yeah.
- Which the people that are actually slightly empathetic and
they realize they're trying to be an influencer and they
realize there's some baggage along with that and they're
actually empathetic to what
their friends are saying behind their back.
And the problem is you don't go from 0 to 100 in one day.
- [Man] Yeah.
- You have to be able to eat the shit of the voices,
you have to be able to accept the voices,
you have to be empathetic to your buddy who's like who the
fuck do you think you are? - [Man] Mhmmm.
- What the fuck are you doing? - [Man] Yeah.
- You have to be able to do that.
That's what the early pioneers of reality TV did.
- [Man] Mhmmm.
- That's what the Kardashians did.
You have to be able to when everybody says you suck to know
that you're not. - [Man] Hmmm.
- And that's hard. - [Man] Yeah.
- Especially when you have to go a year or two or three before
you actually get to the place to prove them wrong,
that sucks. - [Man] Yeah.
- And that is my gift.
I love being an underdog.
I hate that I'm starting to have my moment.
I liked it a year ago when it was still,
I knew it was coming. - [Man] Yeah.
- [Gary] And a lot less people knew it was coming.
- [Man] Yeah.
- [Gary] I think a lot of people are
starting to know it's coming.
Let's go.
Intent is the North Star of this entire conversation.
- [Man] Intent. - Yes. The intent.
- [Eliot] You don't need sound off but when post it.
- [Gary] Yep, thank you.
Know for all the admiration of every 24-year-old that's coming
my way, there's a big part of me that doesn't like it.
- [Man] Yeah.
- [Gary] Because I like being underestimated.
I could never sell the things I make fun of.
- [Man] Yeah.
- [Gary] I feel like I'm not selling.
I feel I'm documenting. - [Man] Yeah.
- [Gary] I'm aware that it's leading to things but it feels a
lot better than the people that pay me are (censored).
You know, I don't feel good selling a $9,000 course.
Any industry where the majority of the winners and players are
doing things that are selfish for themselves and not for their
client is a vulnerable industry.
That was the high-end wine business years ago.
That's why I won there.
That is the agency world today in marketing.
That's why I'm winning there and neither one of them combined is
as bad as football agents are to their players.
(laughs) I mean it is... - [Man] Yeah.
- The part that people fundamentally confused about me
is for some reason they forgot that I spent 13 years building a
humungous business and didn't say one word to
anybody ever about anything.
- Right, that makes sense. - The end.
I'm actually a businessman.
I moonlight as GaryVee.
- (laughs) That's a good way to put it.
- That's it.
- That's a good way to put it. - GaryVee's Batman.
You know what I mean? Kinda thing, you know?
- Yeah.
- That's the confusing part about me.
- Mhmmm.
- That's why I'm pushing the kids to build
actual things and patience.
If kids, how old are you? - 33.
- You know what I'm about to say.
We're perfect 'cause I'm 41, you're 33,
and they're 22. - Yeah.
- This is perfect. - Yeah.
- Can you believe how young you feel right now?
- Yeah.
- You would've never thought that at 22.
- I know. - The end.
Got good news for you, you're gonna feel the same at 41.
- Love it. - (slaps table) That's it!
- Love it! - That's the fucking game.
Headed to Yankee Stadium.
Portuguese Wonder is here.
How are you, man? - Great.
(inaudible) This feels good. It's gonna be cool.
(Gary laughs) Some 40 hours of editing or something.
And then I sent it and I was like okay.
That's it.
Maybe they won't reply, I don't know.
Maybe they will but it's done.
And then you just,
really completely above my expectations.
And it was funny, there was a couple of friends of mine,
they were like we didn't have any idea what you do,
did you send him an email asking him if he wanted to do it?
And I was like fuck, no.
I did it. I took a chance.
It worked.
- It's always the answer, isn't it, Tyler?
More, more, more.
Just do! - Do!
- Just do!
- Maybe you get something, maybe you won't.
- That's right. - But you will get something.
- You know what's funny? - Yeah?
- You probably never would have got an answer to the email.
- Of course! I wasn't expecting.
- You know what I mean though?
But the fact that you took the way bigger risk, you did.
Obviously, you love doing it so that makes it fun.
- Yeah.
- It's always better when that's the case.
It's cool, man.
So what's happened? Have people pinged you?
What's been happening?
- The buzz
that's appeared,
I'm doing my own thing now.
- So awesome.
- Video, I'm a DRock or Tyler. - Yep.
- Or a Staphon in Portugal.
- For people. - For people.
- For yourself? - I am actually exploring.
- Both! Both!
- Exploring the DRock concept. - Yeah.
- Sorry Tyler. Overseas, I'm speaking to influencers,
Portuguese influencers.
Tell them I can do this for you.
Nobody's doing it in Portugal.
- That's so crazy you said that yesterday.
Nobody's doing what we're doing. - No. Nobody has the shadow.
Maybe some people do vlog but it's like--
- Right.
- When you vlog it yourself you have to be like,
you don't have to be but if you're like Casey when the
quality for 10 minutes is there but most aren't.
It's just somebody speaking to the camera.
- And by the way, most people aren't going to do
well being shadowed either.
You have to have it, too.
Which is? - Which is, "I'm gonna."
- Oh, I remember.
Fuck you're gonna, right? - Fuck you're gonna.
I want to build my personal brand,
I want to be my own. - I get it.
You can do both.
- I can do both, no, no but that's what I'm saying.
- I do both, right?
I do marketing for myself and we do marketing,
you know? - Yeah.
- I do both in a weird way.
I like that you peeked.
("Honey" by J. Rhodan)
Calls, calls, calls.
That's like more, more, more.
(laughs) Jersey, Jerz.
Okay, cool, great.
Let me know.
I'll talk to you later.
- [Woman] I was out here waiting for the ATM,
I was wondering if I could get 20 for two 10s.
- 20 for two 10s? - Yeah.
I want it from the ATM. - [Gary] Why?
- Because it's new. It's for a gift.
I don't want it like bent or anything.
- I just took a bunch of 20s out of the ATM,
is that good?
- No, I'd rather go that one. - I don't want to do that.
- [Woman] Don't want to do that? - [Gary] No.
Sometimes you just got to go with your intuition.
(indistinct chatter)
That's song's been saved.
Shoot for the fucking moon.
Because the stars are better than if you shot for the clouds.
'Cause you shoot for the clouds you're gonna end up on the roof.
It's the words of wisdom from Uncle Gary.
(group laughter)
Your Grandpappy Gary. Old World Gary.
I know there's some old timers watching,
I got you.
Your buddy Gary.
In Jersey, I'm super close to
Edison, New Jersey right now.
It makes me happy.
Feeling those Jersey vibes.
("Honey" by J. Rhodan)
One of the biggest things is managing efficiencies.
One of the advantages, to your point and I've been thinking
about this, one of the advantages
that Team Gary has is
if you're not doing something, which is almost never,
but if you're not but if you're not, I'll lose my shit if you're
not making, make me an animated GIF mother fucker.
Like if Steven Spielberg worked on Team Gary,
I'd be like where's my fucking Instagram story, dick?
Need people to be like fashion.
High, low.
The number one thing happening in fashion right now,
it's been happening for a while is
women mainly but men too,
they'll wear a $1,700 pair of jeans
and a $1 t-shirt.
Right?
And the handbag's $7 and the glasses are $17,000.
We need that.
That is what I have.
It's not that Babin and DRock are so special,
it's that that's the religion.
You might make an animated movie,
you might make an animated GIF and that's that.
And so as long as the animator with downtime is like fuck it,
I'll just make some, I'll make 17 animated things today and we
can put it out on social.
I know what to do and I got to change a lot of rules but
Everybody's, you see where I'm going?
We're fixing the airplane while we fly it.
(laughs)
By the way, by not taking a stop in
Providence, Rhode Island to fix something and then
Kansas City, Missouri we've lapped the world 15 times while
everybody's still fixing their brakes in fucking Wichita.
PureWow now for a series of meetings.
As a lot of you guys know, we bought PureWow,
women's publishing company.
Modern media company.
Very excited about the acquisition and the team.
Ryan Harwood, the CEO, unbelievable.
Mary Kate, Editor-in-Chief, unbelievable.
Really excited about the
strategies we're putting in place.
Life is good there.
That was a good, big purchase.
And it's going to continue the process of winning.
I like winning.
There's always a ying and a yang.
The great promise of the world that I saw isn't gonna happen
because people don't have the self esteem to put themselves
out there to have a real conversation.
That's how you're on the same team.
(censored) needs to be part of (censored) and (censored) and
(censored)'s world and that's that team.
- [Nate] Yeah.
- We're also gonna produce a lot more content.
I've got something weirdly figured out.
We can't lose twice.
If you're gonna put people in these slots,
the output has to show it.
There's something I'm seeing that I'm excited about.
- [Woman 2] Yes.
- Like, let's just produce a shitload more content.
- [Nate] And how we get paid for it?
- Of course, of course.
If we produce it (censored), I know what I'm--
- [Nate] Yeah.
- Right now, we're losing on both fronts.
What I define as emotional intelligence self-awareness,
empathy, gratitude are absolutely three things that
emerge immediately when I think about them.
And I think it manifests in the environment in the workplace
more than people realize.
I think it's the game.
Honestly, I think it's the whole thing.
I just think it's the whole thing in life
let alone fucking work.
So, I think it's why I'm able to be me.
If I wasn't empathetic people that troll me and don't believe
in me and think I'm the bad version of the good version that
I am would have stopped me from doing.
Just had two great meetings with the PureWow team on
two major different objectives.
Now, we're gonna have dinner together as a team.
Continue to bond.
When you make these integrations you have to massively over-index
in the beginning of any important integration when you
buy a company of the size of PureWow which is a sizable
business, the biggest business I've ever bought,
you got to triple down
and so you got to do 9 P.M. to 11 P.M. dinners.
You got to do them often and early and with passion and focus
and so time to put the beanie on 'cause
that's when I get serious.
Good day, just fucking doing it, you know?
Guys, doin' it.
Love you for your comments.
Enjoy it
and I love you guys back.
When I say I'm an anomaly, I'm empathetic to what people may
think about that but to me it a bigger sense of responsibility
to make sure that people that are looking at me don't become
crippled trying to replicate it if they don't have,
I have natural energy out my ass.
- [Erik] Right.
You're passionate for what you do.
- Pure fucking passion, man.
Just really, just knew how it was going to play out.
I want you to be bought into the religion.