There is a lot of money to be made on Redbubble,
but you've got to know what the customers are searching for
and buying if you want to be successful.
So today I'm gonna show you
how you can easily find profitable niches for free.
This is probably the question that I get asked most often:
"What niche should I target?"
Or "How can I discover profitable niches?"
This is how we're gonna do it using this free tool.
You might have seen it before, you might not,
but I'm gonna show you the way that I use it
to identify profitable niches
which not only have high demand,
but also have low competition.
That way we can make sure
there's already thousands of people
searching for our product before we even create it
and there aren't many other people
to compete against either.
This website might look a little bit confusing at first
if you've not used it before, but don't worry,
I will explain all of the features on it.
It's worth taking just a few minutes
to listen to how it works
so you can extract this information
and use it to boost your sales on Redbubble.
So, first of all, up here on the right hand side,
you can see it says, last updated 14th of September, 2020.
Updated every Monday.
So it's only updated once a week.
This information down here isn't live.
So when you click and actually follow through
to some of the links on here,
the results might be slightly different.
But also Monday is a very important day
because the database on here is updated,
meaning that you will be one of the first people
to figure out what is selling
and what's changed in popularity on Redbubble
over the last seven days.
So, Monday is a good day to come back and do that.
Up here where it says show 25 entries,
just change that to 100
so we get access to more information.
If you've been on Redbubble for any length of time,
you'll probably notice
there's quite a bit of copyright infringement
and intellectual property theft,
because it depends on someone reporting
and actual listing for it to get removed.
So we need to see a lot more entries
because there's gonna be a lot of stuff
that we're not gonna be able to use on here.
That's popular, but it will get your account shut down.
So there's four columns up here that are really important.
Popularity, popularity again, results and results again.
So let me explain what these are.
The popularity one here,
you can see it's in sequential order by default,
this little blue triangle thing here.
One, two, three, four, five, six, it goes down the list.
So number one is the most popular item on Redbubble
and the lower number in here means it's a more popular item.
Laptop stickers is the most popular thing on Redbubble
at the moment that people are searching for.
Obviously that's not a niche that you can target,
it's just a product that they're looking for.
This popularity information is provided by Redbubble
and updated once a week on this website.
So the next popularity tab here
is the change over the last seven days.
So it shows the variance in popularity of each tag
compared to the week before.
So if you click it, you can sort by that
and you can see the little icon's gone to a different color.
That's the lowest one, so, it's lost popularity by 7,400.
And if we click it again,
it gained popularity by 7,900.
The next one over is results,
which indicates how many artworks contain a certain tag.
So you can look down here and see how many results
are actually on Redbubble.
The next one over is results again,
but this is the change over the last seven days.
So you can see that all these down here
are being removed for whatever reason,
whether the artist has done that
or Redbubble have removed it for copyright.
And if we scroll down,
I'll hopefully be able to find
some that have got "plus" like this one.
So there's been 23 extra Astroworld sweatshirts added
since the last seven days.
You'll see on the right here,
there's also a search box.
So if you do have a niche,
you can put your information in there
and hopefully it'll pop up.
Remember this website is only gonna show
the top 10,000 results on Redbubble.
So, if your own niche falls outside
of the top 10,000 results, it won't come up on here.
So, just as an example, I will type in cat.
Obviously cat's gonna be in the top 10,000.
You can say it picks up all different results.
It's got this dream catcher because it says "cat" in it,
but it's also got cat-specific stuff too.
So we'll get rid of that
and I'll show you what I actually do
to research niches on here.
When it comes to popularity, it doesn't really matter.
Anything on the first 10,000 results is fine.
If you can get them on to 5,000, that's even better,
but 10,000 is plenty enough to be making sales.
Popularity here that's really useful to use
to see what's actually up and coming for whatever reason.
Sometimes you won't know
because there's so much stuff on this website
you won't know why it's popular or what it even is,
but that's why you have to research
so you don't get yourself in trouble
using someone else's copyrighted material
or intellectual property.
So you can see this one is the most popular
over the last seven days.
It's become massively popular.
It's now ranked 2002,
It's gone up 7,973,
and there's only 355 results.
So there's massive demand, and very little competition.
So the popularity sections are looking at demand
and the results are looking at competition.
So for whatever reason, there's been 205 removals.
And the product is "I Think You Should Leave."
I found out that it's a Netflix TV show,
so that's probably the reason
why there's so many removals on that,
copyright infringement,
but that's why we need to look down the results
and make sure there's something that we can actually use.
When I'm looking down this results column,
I tend to look for things
that have got less than 2000 results.
You can do whatever you want,
you can use whatever numbers you prefer,
but I just find it easier to compete
if there's less than 2000 people
selling things in the category already.
It makes it more likely that your work is gonna be found.
So we can look down here and straight away the second one,
although it's gained popularity massively,
it has 23,000 results.
So "minimalist flowers" is quite a vague open tag.
I'm not surprised it has so many results.
It's definitely not copyright infringement... flowers,
but there's just too many results
for me to bother competing in that category.
I wouldn't, I'd just leave it alone
and look on something else.
So it's a case of going down the list
and just having a look.
Is it popular enough?
Is it gaining in popularity?
It doesn't have to be this much popularity.
And are the results low enough for you to compete?
The final thing that you'll need to check is: what is it?
Because if it's something that you don't understand,
you're not going to be able to create a good artwork for it.
So I don't know what "mtm" is.
And the other important thing
is making sure it's not copyright infringement
or intellectual property theft
because you don't want to be getting yourself in trouble.
So you can see here, "Draco Malfoy T-Shirts".
It's very likely that this is not allowed on Redbubble
unless you do something sneaky
that just bypasses copyright
and is fair use for whatever reason.
If you're not sure about that,
and I do have a video about that already
explaining a bit about copyright, fair use,
and trademarks - things like that.
So check that out.
But what I do is just go down the list
and check what's available,
making sure that there isn't anything
that violates copyright.
I like to organize by the change in popularity
so I can see what's trending over the last seven days
and then just slowly go down the list,
making my way down and having a look at what's changed.
You can see at the bottom here
it's showing 1 to 100 of 10,000 entries.
So you've got a lot of information to work with,
and it's just a case of going down the list
and checking what's available
and what you think is worth targeting.
So, like I said, those are the criteria that I tend to use.
If something is gaining popularity so fast,
I am rather suspicious of it.
It is often a case that people will target
things like TV shows or music or bands
or things like that are very, very popular,
but they shouldn't be using
the intellectual property of someone else.
So I'll have a look down and see where there is page two,
page three, page four, page five,
and you can have a look
and the numbers are slowly going down.
Just have at look what's available
and do some further research
to make sure that you can actually use what's on there.
This tool gives us some clarity
into what's actually in demand at the moment
and how many results there are
without having to manually look up on Redbubble,
which is really useful.
This gives you a massive advantage
over 99% of people using Redbubble.
Remember, the way that most people use it
is just to upload whatever they want and hope for the best.
There's no strategy involved.
They'll just design whatever they like and hope it sells.
They often don't fill in the tags, the description,
the title, or anything correctly either.
So, by using this tool,
you're already way ahead of the competition.
It gives you all the information that you need to know,
but you still got to have good designs, tag right,
and do all the other stuff which I've already talked about
in my previous videos.
If you don't know how to do all that, don't worry about it.
I've got all the videos available on my channel.
You can have a look back, find out how to tag,
find out how to design even without skills,
or even how to outsource the design process.
It's all available on my channel
for you to go have a look for free.
This website is really useful.
You might be wondering why this person
would offer it for free.
Well, there is a button on here to buy this person a coffee
if you want to say thank you.
And also all the links are affiliate links.
So if anyone clicks one of these links
and then buys something through Redbubble,
they are affiliated with Redbubble
so they get a commission too.
So I'm sure they're earning a fair bit from this website.
I'll put more details down in the description,
including a link to the website
as well as some further explanation
that will be helpful for you.
There is also a Redbubble Tag Generator
which is described on the website
as being able to generate a list
of the top 50 best-selling tags on Redbubble
starting with one tag that you provide,
which sounds amazing, but it's not actually available yet.
It's a work in progress.
If you're watching this video far into the future
from September 2020, then it might be available now.
And if it is, I'll put a link in the description.
I'm sure that will be very useful for us as well.
Any questions, put them in the comments,
and I will see you in my next video.