(upbeat music)
- Hi everyone, I'm Emily,
and I'm here with Amy Heart,
who's a GoDaddy customer.
We're helping her out a little bit today.
She's been so nice to volunteer
herself for this project.
We're looking at building a keyword C list for Amy.
We've done some business and industry keywords,
and now we're going to look at
target audience keywords.
First things first.
You know,
who are you offering your business to?
What kind of people?
- Women, moms.
- [Emily] Women?
- Moms of kids with
unique or special needs.
- Okay perfect, unique needs,
special needs.
- Moms looking for,
a new identity.
- [Emily] Beyond motherhood,
I've heard you talk about,
like identity beyond motherhood.
- Yes. - That's awesome.
Okay, this is perfect.
- Okay, let's go for it.
- Now, what exactly are you solving for them?
What are you doing
to help them out?
- So helping them identify,
what barriers are holding them back
from achieving their goals.
They may even need confrontation,
to know what it is they want as their ultimate goal,
they just know they're happy where they are.
So helping them
identify what that ultimate goal is,
and then remove the blocks and barriers,
that are preventing them,
from reaching that goal.
- Okay, that's awesome first of all,
here's the keywords that I found in there,
and phrases. - Sure.
- Remove barriers.
Identify goals.
Move through roadblocks.
Address roadblocks.
- Yeah.
- That's a good start,
I mean, that's kind of what we're talking about,
exactly the way I want you to think about it.
Now your clients, potential customers.
Where do they hang out online?
For instance, you probably
follow other people in the business as well.
Are there people that your clients also follow too?
Like who?
- Jenson Sero is a great one.
- Okay so we've got other people.
- Bernie Brown would be a good one.
- That's perfect.
Start with a couple,
you've got an idea,
you know other people
in the industry, that your clients
are also following.
Also, another easy way to pick up keywords,
speak about hashtags?
Are you on Instagram, Twitter?
- I am. - Awesome.
So what are some popular hashtags,
that are related to your business?
- Motivation, motivational thoughts,
happy life,
positive mindset.
- Positive mindset, I love that.
What about mom life?
- Yup, mom life, mom of love.
- Aww, mom of life.
That's good, these are all wonderful.
Great, great start.
Okay, now I'm going to ask you to put yourself
in your current customer, potential customer's shoes.
So think about their point of view.
What general words,
would potential customers use to
describe your products or services?
- Achieving goals, mindset shifts,
identity crisis.
Rebuilding relationships.
- Perfect, these are all great.
You can stop right there.
That's awesome.
Now, what types of keywords or phrases,
do you think your customers could use,
to describe what sets you apart
from say, some of your competition?
What's your niche?
What do you kind of specialize in here?
- So unique needs.
Kids with unique needs,
or don't fit in a box.
Kids with special needs.
- Fostering.
- Yup, fostering, adoptive mothers.
- Perfect.
Now as usual, anytime we come up with some keywords,
for a specific category,
it's always good to take what we found,
and maybe plug it into a search engine,
and sees what comes up,
just like we did with business and industry keywords,
go down to the bottom of the page,
check out the related searches.
See if they're any other keywords,
that jump out at you.
Add them to the C list.
- Awesome.
- Now, we've got business and industry keywords,
target audience keywords.
Last step, competitor keywords.
You're ready Amy?
- I'm ready, let's do it?
- All right, here we go.
(upbeat music)