Real estate 3D Virtual Tours are an essential part of a successful marketing strategy for
sellers and listing agents in the post-pandemic and increasingly digital era.
I’m Nick at Hauseit, a reduced commission platform for buyers and sellers based here
in New York City, and in today’s video we’ll tell you everything you need to know about
real estate virtual tours and show you a real example.
So let’s get started!
First of all, what does a virtual tour look like?
Here is an example of a Real Estate 3D Virtual Tour for a garden apartment on the Upper East
Side of Manhattan.
As you can see, we’re able to freely peruse the apartment as well as the private garden.
We have complete range of motion, and the tour gives us a much more realistic idea of
what the apartment and outdoor space feel like compared to ordinary listing photos.
Here is another example of a Real Estate 3D Virtual Tour for a co-op apartment in Brooklyn.
You can test out these virtual tours for yourself by visiting https://www.hauseit.com/real-estate-virtual-tours-faq
And if you’re a seller in NYC interested in purchasing a 3D virtual tour for your listing,
please visit our website www.hauseit.com to schedule an appointment.
What Are the Benefits of a Real Estate 3D Virtual Tour?
The main benefit of a 3D Virtual Tour is the added visibility and exposure it offers to
a listing.
Public real estate search websites such as StreetEasy and Zillow have recently enabled
the ability for users to filter listings based on which ones have a Virtual Tour.
This means that listings without a Virtual Tour are at risk of missing out on buyer traffic.
In New York City for example, Virtual Tours are accessible directly on StreetEasy by clicking
the ‘LAUNCH 3D TOUR’ button directly below the images on the listing page.
Listings on StreetEasy with a Virtual Tour are also prominently identified as such in
the search results.
StreetEasy users can also screen for listings which have a 3D viewing option.
A Virtual Tour can also increase efficiency for sellers and listing agents by reducing
the number of initial in-person showing requests, particularly from buyers and buyer’s brokers
who are unlikely to submit an offer.
This is because a Virtual Tour can address many basic screening questions about a listing
which previously required an in-person visit to answer, such as:
What is the view from the bedroom window?
How spacious does the kitchen feel?
What is the closet space like?
How bright is the apartment?
While having a Virtual Tour won’t completely eliminate physical showing requests, it may
screen out less-serious buyers and increase the ROI on the actual in-person viewings you
agree to.
A Real Estate 3D Virtual Tour is also beneficial in marketing to international buyers as well
as other interested parties who might not necessarily be located in New York City while
searching.
The Virtual Tour may allow these interested parties to submit an offer or take the next
few ‘steps’ with a property of interest, whereas without the tour they may have waited
until physically visiting NYC and seeing a listing before becoming more serious.
How Do I Prepare My Home for a 3D Virtual Tour?
It’s important to keep in mind that unlike Professional HDR Photography, a 3D Virtual
Tour cannot be retouched or modified via Photoshop.
This means that it’s not possible to edit out unwanted items such as cables or furniture
as is the case with traditional real estate photography.
Therefore, preparing your home in advance of the 3D Virtual Tour appointment is a prerequisite
for success.
We’ve prepared a handy preparation checklist which is available at
https://www.hauseit.com/real-estate-virtual-tours-faq
How Long Is the Real Estate Virtual Tour Appointment?
It takes approximately 20 to 30 minutes to prepare a 3D virtual tour for a studio for
one bedroom apartment.
Timing estimates for larger apartments and homes are as follows:
2 or 3 Bedroom Apartment: 30 to 40 minutes 4 or 5 Bedroom Apartment : 40 to 60 minutes
5 Bedrooms or More: 60 to 90 minutes Large Homes or Townhouses: 1 to 2 hours
The appointment duration estimates above assume that the property is cleaned, decluttered,
organized and generally in ‘show-ready’ condition.
An appointment can take significantly longer, perhaps twice as long, if the photographer
is required to move items for each shot.
So there you have it.
We hope you found this video helpful, and if you did, please do us a favor and like
this video and subscribe to our channel.
We’d greatly appreciate it.
I’m Nick at Hauseit and we’ll see you on the next video.