So what are the ingredients of a really good Youtube video were gonna
Talk about that in this video Hey whats up Sean here - Benji here
And this is Video Influencers helping you build your income and your
Influence with online video And today were gonna talk about literally
The ingredients that make up a good video So these are specifically four
Tips that you could use to say what are the necessary things that I need
To include in each of my Youtube videos to make sure that its good and
That it has an impact - And before we get into them make sure you have
A good foundation a good start make sure you're talking about stuff
That you're passionate about and that you really know about because
If you don't do those two things then all these things don't really matter
So remember do things you love when you're creating videos
Absolutely So number one is start out with a purpose And plan ahead
Of time Preparation Preparation is huge So the things that
We do when were planning out a video is we like to maybe ask
Questions of the audience and put some questions on social
Media to see what people are interested in Do research on Google
If this is a topic that people even wanna hear about So we do Google
Keyword planner we start typing search terms in Google to see if there's
Search around it is this something that people will like so you start off with
Planning and then having a purpose from the very beginning you wanna
Say what is this video trying to achieve Does it wanna just get views
Does it wanna drive viewers to my website If I have a business or a blog
Does it want to promote a product Get more subscribers Like what
Is the purpose of the video Do you just wanna get a lot of comments
And likes and shares cause its entertainment and comedy and
You're trying to kind of go viral with it Start with a purpose in mind
And that helps you have a focus So a lot of content creators or
Kind of like a shotgun Spread wide as opposed to a laser just hitting
One specific target one video one focus one purpose and its more
effective and the second part is more on the technical side so have
Great video great audio and great lighting You wanna talk about this
Yeah so you know one of the biggest things even actually probably
More important than the video and what things look like is having
Good audio - Yeah totally 'Cause if people cant hear it and they
Cant you know catch the nuances of the comedy or the detail of
The person speaking they will tolerate lower quality video but
Not necessarily audio so do what it takes to have good audio
And maybe like in some cases we recommended vlogging cameras
This video you can see some of our camera recommendations but
When it comes to audio you might not be able to have a nice microphone
Or something but you can still shoot in a quiet place in a non echoey room
Be really close to your camera - And cars are a great place to shoot So
Think about the audio number two and number three lighting - Lighting
Lighting is huge so we even talked about this in other videos but lighting
May even be more important than the device you're shooting on
Because even with like a phone camera you can get good video as long
As you're lighting is pretty good so one thing that we do in the daily
Vlogger case for Judy and I is that we make sure to shoot near windows
As much natural lighting as possible its amazing what kind of footage
You can get outdoors when its nice and sunny and obviously lighting
Just like having all the lights on like say its night time theres no natural
Light turn on all those lights no matter what device you're using
Yeah so people are saying you know I want my Youtube videos to
Look better and be better what camera should I buy And I would
Almost nine times out of ten suggest that you invest in lighting and
Just keep using the same camera even if its just your smartphone
Good lighting will make it better and actually Ive got a video called
The best and cheapest lighting on Youtube Ill link that up and Ill
Put it in the Youtube description that is those really cheap lights for
Under a 100 bucks you can just change the whole look of your
Video so now your video has a purpose it has a focus you've
Got good audio you've got good video here's kind of the most
Important thing number four - The most important thing adding
Value now that may come in different forms okay So say you're
An informative channel giving good information educating your viewers
Say you're an entertainment channel whether its comedy whether you're
A vlogger whether you're a travel person like giving great entertainment
And giving value so that those people are being entertained in the moment
From your videos and another way is connecting you know a lot of people
They wanna connect with you as a person - Yep And so let me just
Run these down off of a list and connect these all the way back to
The purpose of your video You should say from the beginning that
Your video is trying to do one of these things Number one entertainment
Or like comedy its gonna be entertaining its gonna be a skit number
Two its gonna educate people And if you're gonna try and educate
You need to make sure you know your stuff - Yes you have to really
Be experienced on what you're talking about - Yeah so if you
Set out to educate and you're not teaching well and you haven't
Developed an expertise maybe you shouldn't be creating videos like that
Yet so educate number three inspiration You could say Im setting
Up on this video to inspire people in an area - To spark motivation
Yeah To spark to inspire Yeah number four motivation and so maybe
You're trying to motivate people and so you have a fitness channel
And you're motivating people to weight loss or you're trying to
Motivate people that don't think that they could be good at
Editing videos or creating videos to go out and crush it with creating
Videos so motivation Number five to solve a problem So you
Create a video that people who have problems is happening all
The time solve a problem share your answers to a problem So
At purpose stage youre like this video is gonna solve this problem
For people Next one information - News - It could just be news
Here's the latest here's some info the purpose of this video
Is to share some information and then you mentioned it lastly
Connection and so building a community so maybe you're doing
Something collaborative and you're focused on building
Specifically a community that's what Youtube is all about is
Community so that becomes the purpose of your video
And the reason delivering value whatever that value is
Is so important and actually probably supersedes the other two
Points whether its the technical side of it or the preparation or
The other things that make a good video is because especially with
Devices they're getting so simple when I say devices with apps and
Platforms like Snapchat Twitter and Facebook video Vine you
Don't need a lot of stuff and you don't need to prepare to deliver
Value and that's why I think its more important now more than ever
To make sure that's what you're doing and to focus on that which kind
Of brings us again full circle to what you're passionate about and what
You know the best - Lastly you know we learn by doing So were
Constantly working on making our videos better I think just kind of
In conclusion get started and just learn as you go Always seek to
Level your videos up try to make it look better try to make it sound
Better try to make the content better to teach better If you're always
Growing then your audience is gonna grow with you and you're gonna have
A great impact and build your influence with video
Hey so thanks so much for checking out this video In the comments let
Us know your tips and so we had four solid tips here did you have
Anything that you think are elements of a great Youtube video Share
In the comments below and hit the like button - Hit the like button
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The latest best stuff from us - Absolutely keep crushing it keep smashing
It Video Influencers helping you build your influence and your income
With online video - Thank you That's a wrap Is the audio on - Yeah
Yeah and at the end of the day its just about doing it So go out there -
So go out there and just hit record What is this - Nike swoosh
Talking about good content talking about energy talking about passion
Talking about purpose Alright!