- We're gonna step through exactly
how to build an Email list fast.
Completely automated using this same
list building strategies that we use
at Primal Video to convert over 30% of our
total new YouTube subscribers over to our Email list each
and every month and all on Autopilot.
Hey it's Justin Brown, here from Primal Video,
where we help you amplify your business
and brand with video.
If you're new here, make sure
you click that subscribe button
and all the links to everything we mention
in this video you can find linked
in the description box below.
So, let's jump into it.
Growing an Email list has had a
massive impact on our business.
If you're here, then you likely
already know just how powerful it can be.
Especially in an era where it's becoming
increasingly difficult to reach your subscribers organically
on platforms like YouTube, Facebook or Instagram.
Your Email list is an asset that you own
and that you control, no matter what these
platforms change in the future
and it gives you a direct line to your most
loyal current and future customers
to add a ton more value and help them
with the next stage in their journey.
Now one of the most powerful ways to
build an Email list organically is with YouTube
and with the systems that we're gonna cover
in this video they allow us to convert
over 30% of the number of total new
YouTube subscribers each and every month
over to our Email list completely organically
and 100% on Autopilot.
And don't worry, no matter what stage
you're at, even if you're just starting out
and don't even have an Email platform yet
we're gonna cover the strategies here.
But I'll also link you to a free recording
of an advanced workshop that we ran
that steps you through how to set all this
stuff up step by step including the software that
we recommend and everything you need.
Now if you don't have an Email platform yet
then that's a pretty big topic
and we did just shoot a video on that
which I'll link up in the cards now.
But the short version is, after testing
a ton of different platforms, we recommend two options,
ConvertKit and ActiveCampaign.
ConvertKit is an awesome all rounder,
it's simple and easy to use
and really easy to pick up as well.
ActiveCampaign is great if you wanna
get more in depth with automations because
it is super powerful but with all
those extra features then it can
obviously get a little more complex as well.
Now we at Primal Video don't really shy away
from the tech stuff, so we use ActiveCampaign
to build out a lot of our automations
but we have run our business on ConvertKit
in the past and we loved that too.
So if you don't have a platform yet
I'd suggest grabbing a trial version of each of them.
There are links in the description below
but also checking out our video comparison
which is also linked below.
Now it's likely that you might be familiar
with the overall strategy but the real power
is in how you set all this up.
There's a few simple tips that we're
about to run through that can ten x your results
and significantly reduce your workload.
So the overall strategy here is
to drive targeted traffic from YouTube
to an opt-in or to an exchange.
A lead gen, something that you can
offer your audience or offer that traffic
to help them in the next step of their journey.
It's something that they enter
their Email address in to receive.
Now I'll give you more examples on
what these lead magnets could be
but essentially you're looking at things
like a PDF download, an MP3 or exclusive piece of content.
So the overall strategy is you're
driving targeted traffic over onto your email list
by offering an incentive for them to join the list
and that incentive is normally referred to as
a lead magnet, a magnet to attract leads.
We'll jump into lead magnets and give you examples
on that really, really soon but the idea
is that you're exchanging something of value
to your audience for their Email list
so they're joining your Email list
and they are receiving the lead magnet.
So how this works with video is you mention
in the video itself or in the description
of the video that you've got this lead magnet for them.
Something that's gonna help them
in their journey or based on what they've just watched
what's the next step for them.
Then, they'll click on that, they're taken
to an opt-in page, which is where
they'll enter their Email address
and then they'll either receive an Email
from you with that lead magnet in it
or they'll be taken to a page where
they can download that lead magnet right away.
So now that you understand the strategy
the next step is to select a lead magnet.
Now a lead magnet can really be anything
that is going to be of value
to your audience and especially that targeted audience.
And it could be things like a quick start guide,
a gear list, a check list or a step-by-step process
or it could be some sort of
exclusive content that you've created.
But the biggest things to remember
is that your lead magnet is of high value.
It's actually something that your viewers
or your audience are going to want to
enter their Email address in to receive
and it's something that is it actually gonna
help them and that there value in there for them?
You'll also wanna make sure that your lead magnet
is gonna be applicable to a big percentage of your audience.
A lot of people in the digital marketing space
will tell you that you need to go super niche
and create a heap of these things.
We've only got three primary opt-ins
and it's those three that drive the bulk
of the 30% of our new YouTube subscribers
that come over onto our Email list each and every month.
So you definitely don't need to create
or have a ton of these things out there.
You want something that's gonna be applicable
to a large percentage of your audience.
Every one of them that you create is more setup
so we try to keep them to a minimum.
So a couple of examples of lead magnets that we have.
We have filming check lists for
iPhone and for Android.
We also have an editing checklist
or an editing process to help people
edit in the most efficient way
and we've even got a lead magnet at the end of this video
and something that I've already mentioned
in this video as well which is
the advanced training on how to set all of this up.
But I would say the biggest thing
to remember here is to start simple.
We literally started with a
downloadable one page Google doc.
We've now moved to PDF and we've made them
look a lot better but the idea is you grow it over time.
We literally started with a Google doc
so there's no excuse that you need
to create something super polished immediately.
It's all about testing and updating things over time.
So once you've got your lead magnet sorted
the next thing you'll need to do
is to create a simple landing page.
So a landing page is really just
a super basic one page webpage
and the idea is that this is where
you're sending that traffic, to this page,
where they can enter their Email address
or any other details, their first name
and last name if you'd like.
But this is where they go to fill in those details
and submit that form to be sent the lead magnet.
So for us how we like to set these things up
is to have some sort of graphic
or a picture there as representation of what
the lead magnet is, have a little bit of text there
describing what the lead magnet is
but also the features or the benefits
or what it's gonna help them do.
And obviously you wanna have a field there
somewhere where they can enter their Email address
and or first and last name as well
and just the same with the lead magnets
this is something that you can grow,
build out and test and update as you go.
It really just needs to be something
super simple where they can enter
their details to receive that lead magnet.
Now I do wanna stress that if you're not a tech person
and you're starting to freak out a little bit right now
with setting up webpages and those sorts of things
there are some great platforms out there
that help you do all of this
and we have covered it in our advanced workshop.
Then, once you've got your landing page set up
you'll wanna send those lead magnets to anyone that opts in.
Platforms like ActiveCampaign and ConvertKit
can help you do this straight out of the box.
The process itself is gonna depend
on which platform you use but really,
here, this is where you're setting up
your Email platform to capture that Email address
and to add it to your Email list
and to obviously send out that lead magnet
that you'd promised the people opting in.
And this is something that you only need to set up once
and it's automatically gonna send those
lead magnets out for you on your behalf.
So now, once you've got it all set up,
the last thing you'll need to do is to promote it.
Now really you can promote your lead magnet anywhere
but this is something that we've
found YouTube to be super powerful for.
That one lead magnet that you create
could be linked to multiple pieces of content
or multiple YouTube videos all driving traffic to it.
But you do wanna make sure that
the traffic that you're driving
or the traffic that you're mentioning
this lead magnet to is in line,
will be interested in what the lead magnet is.
So for us we'll only ever mention our video
editing process lead magnet, the Primal Video method,
we'll only mention that in any videos
that are directly related to video editing
because that way, we know that anyone watching
any of those videos on video editing,
this is actually the logical next step for them.
They're interested in editing,
we can help them edit faster.
So it's a perfect fit for anyone
that is watching those videos.
While we could go and mention our editing guide
at the the end of a camera review,
because cameras and editing can go hand in hand,
it's too much separation for our viewers,
it can feel salesy or like
you're trying to sell them something
if it's not 100% in line.
So any content that we've got around video editing,
video editing software, how to edit faster,
all of those have that lead magnet linked at the end.
So from then on when you're creating any videos
related to that lead magnet,
or whether that lead magnet is going to
be a perfect fit for that video content,
you'll wanna mention it at the end of the videos.
Because at that point you know the audience is interested,
they've stuck around through the entire video
and that's where it's gonna be the logical fit
for them to take the next step with you,
to download whatever your lead gen is.
And you can definitely also have it linked in
your description boxes as well.
Now if you want a full walk through
of this entire setup process,
stepping through exactly how to set all of this up
step-by-step, including walk throughs
of setting up the Email platforms
and the landing pages the whole process,
then check the link in our description box.
But before we wrap up remember
that this is just the beginning.
Now that they're on your list once someone finds you,
once they watch your video,
have grabbed your lead magnet then you now
have the perfect opportunity to add a ton more value.
You know what they're struggling with,
you know what topics they're interested in
or what stage they're at on their journeys
so you can easily start to set up some automated funnels
and start sharing with them the most valuable tools
or content that you know is gonna help them next.
Now this will not only help your most loyal subscribers
and drive traffic to your existing content
but it's also an amazing way to really build deeper
relationships and more rapport
by adding value over and beyond what most people do
and you can do it all on Autopilot.
Alright, so it's that time in the video
where the links appear on screen.
One of them is to our advanced workshop training
taking you through step-by-step
on how to set all of this stuff up.
The other one is to our YouTube video
to help you decide which Email marketing software
is the right one for you.
And I'll see you soon.