- So, today I'm gonna talk about how you can get
a very quick and easy win to increase
your organic traffic.
So, what we're gonna do right now is we're gonna hop
into Google search console, and if you don't have
Google search console, all you need to do,
google "Google search console" and download it
and then you can basically install it on your website.
It's completely free, and it's gonna show you
SEO metrics on your website.
So, what we're trying to do right now in this video
is basically to look for posts that are underperforming
that are already generating impressions
in the search results pages.
So, that means Google is giving you credit,
it's showing your page, but you're not getting clicks,
you're not doing your end,
you're not fulfilling your end of the bargain
in terms of driving people to your website,
you're not making the title enticing enough,
you're not making the description enticing enough
to come to your site.
So, what we're gonna do right now is,
looking at Google search console over here,
we're gonna go ahead and click on the search analytics,
a link over here inside of the dashboard.
So, this is one of my sites right here,
and once you click on that, you can see,
this is gonna show you how things are going
on your website.
It's showing your queries, the number of clicks
you're getting per keyword.
That's nice, but that's not what we're trying to get to
right now, so what we're gonna do is let's go ahead
and tick these check marks up here,
so you have Clicks, Impressions, and Click Through Rate.
And then, from there you can see now, okay,
now you can see the total clicks you're getting,
the total impressions, and your average Click Through Rate,
for me, right now, is 4% in the search engine,
in the search engine pages.
So, right now what I want to do is, I want to look
at the pages, the queries are nice, but I want to look
at the pages, so I'm gonna go ahead and click on the pages
right here and then, when I look at the pages, I can see,
okay, what's performing well, what isn't.
Okay, this page, "Creating a Successful Sales Team",
has a 10.54% click through rate, which is fantastic.
So, anything above, I think 1% or so,
I think you're doing okay, so we're looking for the ones
that are severely underperforming.
So, what you need to do here, is switch it from Clicks,
and filter by Impressions instead, from top to bottom.
And now we're gonna look at the posts that are generating
the most impressions.
And we're gonna scroll down, and you can see, okay,
we got 5% here, 10%, 4.87%, 5.91%.
This one right here, we got .82%, and this is our post
on "Backlinko Brian Dean build traffic SEO",
basically it's a Brian Dean post.
And he's good at SEO, by the way, you should check out
his blog, Backlinko.
So, this one right here we gotta take a look at,
and the question is, why is this one underperforming?
So, let's go ahead and click on it and let's see
what the heck is going on for this specific page.
So, right here, we can see the title, it says, "GE Ep 61",
hold on, there's a pop-up coming.
And it says, "How Backlinko's Brian Dean Built His Traffic
"to 90,000 Visits per Month".
So, the question is you,
question to you right now is,
how would you go about improving this title?
Think about it for a second.
What looks unwieldy in this title right now?
I'm gonna go ahead and highlight it.
Right, it's this part right here, the "GE Ep 61",
we don't need to see that crap,
most people don't know what that means.
That might make people think it's a scam or something
like that, when you see that in the title.
So, that's what you might want to change initially.
So, you might say, okay, well, let's just change it to
"How Backlinko's Brian Dean Built His Traffic to 90,000
"Visits per Month".
So, let's just change it to that and then, you might make
an experiment spreadsheet saying, okay, on this date
we tried changing the title for this post,
the original click through rate was .82% when we first
started, the hypothesis is that after a 30-day period
of time, when we change the title, hopefully the
click through rate increases by 25%, right?
And then, you come back to it 30 days later,
you look at your Google search console, and you can see,
in fact, the click through rate has, in fact, increased.
You have to have a methodical approach to this,
you can't just say I'm gonna change a bunch of titles
and not know what happens afterwards, okay.
So, from here, you can look at that,
but you also wanna look at the meta description as well.
So, right here, I'm just gonna click View Page Source,
and let's go ahead and click on Description.
Okay, description's right here actually.
So, meta name, description,
"Learn How Brian Dean from Backlinko used effective SEO
"to catapult his organic traffic".
That's not a bad meta description, let's go ahead
and leave that, we just wanna change the title.
So, by doing this, hopefully you come back to it
next month, let's say you're able to increase by 100%
then you're at 1.6% click through rate.
Well guess what, your traffic for that one
has doubled to 50.
Or doubled to 100 clicks, and you're gonna get
an extra 50 clicks per month, okay.
And let's just say, hypothetically,
you had to pay $10 per click, well,
once you start to do this, you're gonna start to stack on
the free traffic that you're getting,
that you would originally pay for.
So, instead of paying whatever, let's just say it's $1
per click, well, basically you're getting $50 in free
ads spent each month, which can add up to $600 per year.
You do the math from there, look at the money pages for you,
the pages that really matter, the ones that are really
driving email sign ups, and try to optimize those.
And you look at this one right here, David Allen
from Getting Things Done.
Well, look at this one, it's .31% click through rate,
and we're getting 12 clicks on 3800 impressions.
That's one to improve, we have one on YouTube
has 3300 impressions, 14 clicks, .42%, this one right here,
.09%, so there's a lot to improve on.
What I would also recommend as well,
is exporting this and then color coding anything
that is below a 1% click through rate,
that way you can go in there and make changes.
And then you can even hand off this process to somebody
else, after you've figured out how to do it initially.
But, first few rounds, do it yourself,
make sure you have the process buttoned-down,
then do a screencast like what I'm doing right now.
And then you can send this to your team,
and then just continue to do this over time, right.
Maybe each and every month you're running these experiments.
You should be having an experiments spreadsheet, not just
for SEO, but for overall conversion rate testing.
At a certain level, and this is for another conversation,
when you have enough organic traffic,
SEO and conversion rate optimization start to meld together,
so just keep that in mind down the road.
So, that's enough for this video,
and make sure to join us in the next video.