- Hello and welcome to this Beginner's guide series
to Graphic Design, from what graphic design is,
skills to be a graphic designer, design theory,
education you need, equipment you need,
to the graphic design portfolio, and interview advice.
This series is for anyone at any level.
So if you're interested in graphic design,
and considering becoming a graphic designer,
then join me as I discuss this series
of graphic design topics.
(upbeat music)
So you have done all your preparation,
ready for your interview.
You have prepared for your presentation,
carefully thought out answers
to a range of possible questions,
and got a good list of questions to ask,
now it's time to attend the interview.
Now the design interview
can be a big challenge to overcome,
and tough to get through.
You will be tested, and you will be judged.
In my experience, I have had good interviews,
and I have had bad interviews.
I find the more you do, the better it gets.
Now if you're new to the industry,
you may not have much interview experience.
So in this video, I'm going to share some of my experiences,
and offer some tips you can keep in mind
to help you have a successful interview.
Now every interviewer, or agency, will have their own
unique method for conductin' an interview.
In my experience, I have attended lots
and none are ever the same.
However, there is one thing that you can be sure of.
Now matter how different the role,
no matter what the agency, everyone will be judging you
on two main things, one your character,
and two your ability.
Remember, they will be lookin' for someone
who can be part of their team,
just as much as the ability to do the job.
So for this video, I'm going to separate my tips
into four sections, character tips, presentation tips,
essential dos, and essential don'ts.
So here are a number of character tips
you can consider, when undertakin' an interview.
So lets' start from the beginning.
So my first tip is, show up exactly on time,
not early, or not late.
If you arrive 10 minutes early wait outside.
Chances are, you will either be interviewed
after someone else, or the interviewer
will be taking time out of their workday to see you.
So stick to the time, you don't want to rush anyone,
or be late.
Next tip, memorize the names of the people
that you will be meeting before you arrive.
The last thing you want to do, is forget the names
of the people who are about to interview you.
When you arrive, you'll want to greet them by their names,
and talk to them throughout the interview.
This will make a good impression.
Next tip, give a good firm handshake.
First impressions are everything.
Show you mean business and you're confident
with a good handshake.
Next tip, eye contact with everyone.
So be prepared to be interviewed
by more than just one person.
Now this is generally done, so after your interview,
the people who interviewed you can compare notes.
In my experience, you will often get one
that asks all the questions,
and one that just sits quietly and observes,
or maybe asks a few questions every now and then.
Don't just talk at the person who addresses you.
When you're asked a question, deliver your answer
to everyone in the room.
When you talk and give your answer
make sure to make eye contact with everyone.
This will give off a good impression
and demonstrate good presentation and people skills.
You'll seem confident, considerate, and likable.
Next tip, take your time answering questions.
Now if there is ever a time you need your wits about you
it's at an interview.
Be prepared to answer lots of questions.
You may find some a real challenge to answer,
and this could catch you off guard.
Remember to take your time,
even if you have to pause for a second to think,
take your time.
If you cannot think of an answer,
ask if you can come back to the question later,
while you have a chance to think.
Next tip, where you lack experience,
make up for in eagerness to learn.
Now depending on your level, and what job you are going for,
you will be tested on your experience.
If you do not have a lot of experience
to answer some tough questions,
don't be afraid to admit
that you don't have that experience.
Be ready to confront it with a positive response.
Here you can reply by saying what you might do
to overcome that challenge,
and what you would hope to learn.
This will display a good attitude and willingness to learn.
So these are a few character tips.
Try and keep these in mind, as they will help you
make a good impression.
So once you and the interviewer are settled in,
it will come the time to showcase your work.
Here are some tips to present your portfolio.
So my first tip is, stand up and present.
Now this may seem obvious to some,
but you would be surprised how many times I have been told
that people don't do this.
Now remember, your interview is a presentation,
but it can also be a performance.
When asked to talk about your work,
don't just talk about it, stand up and present it.
If your interviewers are sitting down,
here you have a chance to take control.
Stand up and present your work.
You will also find that by standing up,
you will be able to speak more clear,
and breathe more clearly, which will hopefully make you feel
a little bit more at ease.
This will say a lot about your character,
you're confident, you can take control,
and you can present well, impressionable qualities
that they will remember.
So next tip, start on a high.
Be sure to kick off your portfolio presentation
with one of your most interestin' and impressive projects.
By starting with one of your most impressive projects,
you will start with confidence.
And by the time you're done talkin' about your first project
you will be nicely warmed up, settled in,
and good to carry on.
This will also make for a good first impression
of your work.
Next tip, talk in detail about your work.
Now chances are,
the interviewer will have already seen your work,
and you got the interview because they liked what they saw.
Here the interviewer will be expecting you
to talk about your work.
They will be looking to get a good idea
of your involvement in the work,
and will be taking a note of your presentation skills.
As you talk about each project,
be sure to touch on some of the following.
Say what you did, your involvement in the project.
If you worked in a team, talk about who was involved.
Talk about the challenges you faced.
Talk about your inspirations.
If you can, show your design process,
and talk about your research method.
Explain your design decisions.
Talk about how long it took to develop.
Explain how it satisfied the brief.
Did you exceed expectations?
And finally, finish with any success stories.
So my next tip is, talk calmly and anticipate questions.
As you talk about your work, you will trigger questions.
Remember to take your time, and allow the interviewer
to ask you questions.
When asked a question, try and give a clear
and direct answer.
Next tip, show print and digital examples.
If you have any print examples to go with your portfolio,
be sure to have them ready to show.
As much as in situ shots can look great in your portfolio,
interviewers love seeing the work up close
and in their hands.
Give something for the interviewer to hold and look at.
Next tip, end on a high.
When an interviewer tries to recall you after an interview,
they will either remember your first impression,
or how you ended.
Be sure to end on a high.
When closing your portfolio presentation,
be sure to put one of your best projects at the end.
This will wrap up the presentation on the highest note,
and hopefully leave a lasting impression.
So those are some presentation tips.
Try and keep these in mind as they will help you
deliver a good presentation.
So the next list of tips are essential dos.
These are the things, you really should do at an interview.
So the first tip is, ask questions.
Make an effort to be engaged in the interview.
Whenever possible try and ask questions.
This will show good communication skills.
You will have the opportunity to ask some questions
at the end.
Be sure to have at least six good ones
that will show the interviewer you have a genuine interest
in the role and the agency.
Next tip, pull out a notepad, or sketchbook.
Appear engaged and organized.
Take notes and references.
Next tip, ask for a business card.
Towards the end of the interview, before you leave,
be sure to ask for their business cards.
This will show a genuine interest in the role
and the people you have been talking to.
So the last tip is, leave your business card,
or something interesting behind.
Be sure to have something prepared to give them
before you leave.
Now this could be as simple as a business card,
or something a little more creative.
Be sure it is well thought out, memorable, and unique.
Perhaps it incorporates your personal brand.
Think tactile, think surprise, think alternative.
People love surprise, and wrapping,
and being presented with something hands on.
By leaving something behind, you will stand out,
and show you are willing to go the extra mile.
If it's good quality,
chances are the person receivin' it
will not want to throw it away,
and you will remain in their presence,
to be seen again later.
So by being creative,
and making something a little more unique,
you can make a lasting impression.
So the last list of tips here are essential don'ts.
These are some things you really should try and avoid doing,
when at an interview.
Don't criticize your last job, or people you worked with.
This is a big one.
Even if you had a really bad experience
at your previous job,
or you did not enjoy working with someone,
do not express it.
If you did have a tough time,
then explain the challenges you faced,
and the creative differences you had.
There is always two sides to each story,
and they will not know the other.
Do not moan, or criticize, because it will be a show
of bad character, appear negative,
and can put off your potential employer.
If you did have a bad experience, you can use it
as an example to show how you dealt with a tough situation.
If you can display understanding, determination,
and maturity, this will work well to impress your employer.
Next tip, don't talk about money.
Only talk about money if they bring it up first.
If you bring up the subject of money,
it will come across like you're more interested
in getting paid, than focusin' on producing great work.
It will come across unprofessional.
Next tip, don't talk about holiday.
So this is the same reason
as why you should not talk about money,
unless of course, they bring it up first.
An interviewer will want someone who is passionate
about their craft, motivated, and focused.
Talking about holiday, before you even have the job,
will come across unprofessional.
So the last tip here is, don't appear desperate
for the job.
If you really like the sound of the job,
be sure to show enthusiasm.
An interviewer will see this as a very positive sign.
But the key here is to reinforce this with good reason,
as this will strike confidence into the interviewer.
Don't just say, I really want this job.
Say something more like,
I would love this opportunity because,
and touch on some reasons.
State your interest in the kind of work they do.
Compliment their work, and explain how you would like
to aspire to produce work of the same quality.
State how you would be inspired in their agency
to produce great work, and how much you would like to work
with the creative people and the team.
If you can show genuine interest with good reason,
then you will not come across as desperate.
Try and be cool, calm, and considered.
So those are some tips
to help you get a graphic design interview.
If you'd like to take a closer look at the lists
discussed in this video, you can find out more
in the pdf document that accompanies this video series.
Download link is in the description.
So what do you think?
Do any of you have some interesting interview stories,
and tips to share?
Be sure to share your comments below.
Well I hope you enjoyed this video.
If you did, hit the like button on my Facebook page.
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hit the subscribe button.
And you can also follow me on Twitter @TastyTuts.
So that concludes section three of this series,
Becoming a Graphic Designer.
Now we are going to move onto section four,
Graphic Design and Beyond.
In the first video of that section,
I'm going to talk about the design industry
and what it's like to be a graphic designer,
and the career options within the industry.
So see you in the next video.
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