Sports teams are not the only ones with famous mascots the food industry has
their share of stars too consumers associate a face with a brand
and that face is often a mascot given life through animation
so let's meet some of the top 10 best food mascots ever
part two ask me about my winner charlie the tuna starkist tuna tuna
are you kidding me created in 1961 you probably know this mascot by his
advertisement's famous catch phrase sorry charlie he's an anthropomorphic
blue tuna fish wearing glasses and a red beret that sometimes features
his name he was created by tom rogers as a
beatnik or in more modern terms charlie's a hipster
sorry i was taking a selfie while shooting a snapchat while periscoping
that snapchat while instagraming latte art like most hipsters
charlie believes he has culture and overall good taste
and uses this to convince starkist that he should be caught
however as explained by the announcer starkist is looking for a tuna that
tastes good not one that has good taste
he's often sent a note on a line reading sorry charlie
in over 85 advertisements for the brand he was the mascot till the 80s and then
again in 1999 when he made a comeback in order to promote a new line of healthier
tuna products if you don't recognize him from
starkist's packaging or advertising you might recognize him from his
appearance in the 2012 animated box office flop food fight
charlie has definitely seen better days sorry charlie buzz honey nut cheerios
hey i shared my honey nut cheerios with you cheerios were first manufactured in
1941 before their sweeter successor honey nut cheerios were introduced to
the market in 1979. their friendly bee mascot actually
didn't have a name until the year 2000 when a 5th grade
student from texas won a contest to name the bee his
animation changed somewhat over the years but buzz
is typically depicted as a yellow bee with black stripes and blue eyes
wearing an orange tee and white sneakers we're the only ones who make honey
pollinate flowers and dress like this when cheerios pulled their lovable
mascot from their boxes in 2017 in order to make a statement about the
declining bee populations fans felt the disruption
not the beast in his place on the cereal boxes was a white silhouette of a bee
with a dashed outline these new boxes featured the slogan
bring back the bees a campaign whose mission was to
encourage people to plant wildflowers in order to help the bee population recover
and do what bees do buzz has since returned to honey nut cheerios boxes
adding his customary dollop of honey to some
otherwise ordinary cheerios horatio magellan crunch
cat and crunch this is your captain speaking of all the famous captains
america hook and sparrow captain horatio magellan crunch is by far the captain
who stands for the most delicious values you'll find him proudly
saluting on the front of brightly colored cat and crunch cereal boxes
wearing his revolutionary style naval captain's uniform and
characteristic grin although the cereal was introduced in 1963
cat captain crunch himself was born on march 11 1943
on crunch island in the sea of milk that's not
a real place a magical place with talking trees
creatures and a whole mountain mount crunchmore made out of mysterious cap'n
crunch cereal apparently crunch is insanely good at
chess with a total record of 369 wins and only
seven losses i'm here to play chess we're gonna play chess and not another
word he also has a 200 iq moreover cap'n crunch has his own
talk show called the cap'n crunch show which was released this year truly a man
of many talents her ratio magellan crunch will always be
the most respected for the treasure that were in every box
of captain crunch cereal we salute you captain the jolly green
giant green giant someone called me the big
friendly giant unlike the hulk this green giant is always sporting a giant
smile however the jolly green giant wasn't always so
jolly in 1928 when he first emerged as the mascot of the brand
he looked very little like he does today he was a white caveman in full color
wearing a bear skin and holding a huge peapod completely
devoid of a smile by 1930 he had become monochrome
you guessed it in green he got his first real remodeling in 1936 where his
bearskin was swapped for foliage his peapod was swapped for a husk of
corn and he now wore his signature smile now i'm always smiling it was also at
this time that the word jolly was added to the front of his name
he was redesigned nine more times after that with the latest upgrade in 2014
to become the tall green and handsome fellow he is now
he made his first tv appearance in 1958 encouraging consumers to eat their
veggies specifically the green giant's canned veggies what
is it all vegetables what an all vegetable he must have made a pretty big
impact because this mascot has a valley named after him
and a statue erected in his honor 60 miles south of the valley of the jolly
green giant in minnesota the 55-foot fiberglass statue of the
jolly green giant stands tall and proud if you listen real close you can hear
him bellowing out his catchphrase
probably miss chiquita chiquita bananas i'm chiquita banana and i'm here to say
since 1963 chiquita bananas has had the first lady of fruit on their iconic blue
labels miss chiquita has been around for over
70 years now and she's managed to reinvent herself
miss chiquita has been part of many campaigns over the years to keep banana
eaters engaged with the brand and eat a damn banana from sponsoring
the olympics in 1980 to marathons miss chiquita has managed
to have a presence in many spheres to keep up with the times chiquita
bananas promote fun contests such as the fuel the fun competition
where miss chiquita lovers would submit fun art designs that have a chance to be
featured alongside the first lady of fruit herself
chiquita bananas also has a super fun and easy recipe page
whether you just want a simple bowl of granola and yogurt with a chopped up
chiquita banana as the icing on the cake so to say
or a recipe for muffins or a cake to bring to a special occasion
this mascot has got you covered mr peanut
planters peanuts you look like mr peanut yeah i know right
that's what i was going for this old-fashioned gentle peanut has actually
been around since 1916. a 14 year old student
won a design contest by submitting drawings of an anthropomorphic peanut
commercial artist andrew s wallach added mr peanuts iconic monocle
top hat and cane to create the lovable mascot we all know
today in fact in 2006 planters peanuts gave the public the option to vote on
whether a bow tie cufflinks or a pocket watch should be
added to the mascot but the majority actually voted for no change you're
right why fix something that's not broken
folks admire mr pina just the way he is either way the mascot did change
appearance somewhat throughout the years with varying shades of yellow for his
body and different animation styles including
3d and stop motion he also acquired a voice
for the first time in 2010 thanks to robert downey jr
although after 2018 he no longer spoke during the
2020 super bowl planters peanuts released a teaser commercial in which
they actually killed off their legendary mascot in a horrific
fiery death being the hero he was mr peanut sacrificed himself in order to
save wesley snipes and matt walsh wow that sounds pretty dark
social media was heartbroken and rightfully so
during planter's super bowl ad mr peanut was given a funeral
attended by mr clean and the kool-aid man among others
it was during this commercial that a new younger incarnation of mr peanut was
born he was dubbed baby nut and thus mr
peanut's legacy lives on cheese asaurus rex kraft
macaroni and cheese what are they serving us tyrannosaurus rex
cheese asaurus rex was an orange tyrannosaurus rex
very appropriately named by america's youth at the time he had his own song
when he was first introduced to audiences which was swapped out a few
years later for the tagline
advertisements featured him at the beach at sporting events
and even performing his own concerts although his legacy was short-lived he
was featured at the macy's parade from 2001 to 2003
as a tyranno tourist balloon flashing his camera at the crowd
and telling them to say cheese jesusaurus rex is still a nostalgic
mascot from the childhoods of many a character that makes you go oh hey i
remember that guy and you grab that extra box of mac and
cheese from the grocery shelf for old times sake frito bandito
fritos they came for the frito bandito and still i said nothing
if you don't remember frito's corn chips having a mascot
that's probably because you weren't around from 1967 to 1971
when this guy was the face of fritos he was retired pretty early on
and you can probably imagine why he was designed based on the american
stereotype of the mexican bandit he robbed people of their frito's chips
at gunpoint and spoke exaggerated broken english my name is
jeff he's dressed in all white wears a
sombrero sports a handlebar mustache and carries around two pistols in a double
holster it's incredibly racist super racist he usually appeared in
commercials which airs during children's programming due to his cartoon nature
and jingle sung to the tune of the traditional mexican
song sierito lindo but quickly grew in popularity
thus he began being featured in all of frito's print
and television advertising the character continued to face racist accusations
leading frito laid to introduce new mascots such as a group of cowboys named
the muncha bunch and another character wc fritos
based off of the old time comedian wc fields
by 1970 the brand had stopped airing commercials featuring frito bandito
and eventually retired the character for good
in 1971. chef boyardee chef boyardee canned foods we are
competing in the international chef boyardee
look-alike contest here's one brand whose founder is also
their mascot hectore anglicizes hector boyardi an
italian immigrant founded his company in milton
pennsylvania in 1938. chef boyardee sells canned and
microwavable pasta products such as spaghetti
beeferoni ravioli lasagna pizza and sauces the first to be sold was a
ready-to-heat spaghetti kit that included uncooked pasta
tomato sauce and pre-grated cheese no it's spaghetti it's always spaghetti
in 1942 chef boyardee meals were produced and sent overseas to troops
during world war ii the plant operated at all hours of
the day every day of the week and had employed
roughly 5 000 new workers in order to keep up with
demand after the war etore boriardi was awarded the
gold star one of the highest military honors a civilian can receive
unfortunately he was also put in a tough situation at this time
sell the company or lay off everyone he'd hired
you're all fired he chose the former and sold to american home foods in 1946 for
nearly 6 million but remained a spokesman and consultant
until 1978 when he finally retired the quaker man quaker oats oh what are
you like a quaker now if you're a fan of oatmeal you're
probably familiar with the popular quaker man
unofficially named larry he's one of the oldest mascots still around and
hasn't changed all that much since his first print ad launch in 1882.
in fact according to the company the quaker man was the first registered
trademark for breakfast cereal in america
it was speculated that he was modeled after a real quaker william penn
but pepsico has stated that their current quaker man
is not an actual person he is simply an image of a man dressed in quaker garb
and was chosen because of his symbolic reference to good quality
and value honesty purity and strength although his appearance has stayed
relatively the same he was redesigned several times his hat and general attire
white shoulder-length hair rosy cheeks and warm smile have stayed
the same after over 100 years of service we think
larry's revamping was well deserved but we admire that he's stayed
true to his roots stay right here and tap on another one of our great videos
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