I guess the pioneer of this whole genre, I would probably say is h3
Drama Alert?
No, I think H3 who made it mainstream
to take down other people
and make fun of other people
I feel like he's the most mainstream out of all of that genre
There's a warr going on in the UK and it's between each other
Marcus Butler was one of the first
British YouTubers to make it big on the scene
he and his friends would continuously collaborate with each other
creating simple yet fun videos for their viewers
Lately though, him and his friend's viewership has declined
There's a new breed of British YouTuber that is taking that crown from them
and Marcus claims that most of them seem to be commentary channels
The new wave of British YouTubers coming through
are all commentary channels
There seems to have been an explosion
in the last year
of channels blowing up basically doing that
coming for bigger YouTubers
slating them and bringing them down
Though he doesn't directly say it, he implies that a lot of them are bullying the old crew
instead of giving constructive criticism
Despite there being some merit in that statement
There's a huge reason to why commentary channels are one of the fastest growing types of channels
right now
and it isn't isolated to just the UK
It's happening on the platform overall
We'll be spilling
that tea
Yall don't know what the F it is you're walking into
Disappointment is immeasurable
Absolute nightmare
Steaming hot takes
It's not worth it
I don't care
D Move
It's scary
Ignorance
You're just haters
How dare he?
(laughter)
What the F is going on?
Welcome to Psych IRL my name is Donna
So, last week I talked about H3H3
and just as a recap
It was about the commentary community as a whole
and the basic premise was
criticism is good
but being negative hateful and toxic isn't
An example of this in my opinion is a commentary video by social repose
where YouTuber Richie Giese
critiques Jessie Paege
It's perfectly okay to not like someone's content and give your opinion to why you don't like it but,
the motivation for this critique comes from the fact that Richie
does not like the people she surrounds herself with
and that includes his ex girlfriend
Let me sum up his video
Hey guys. I don't like Jessie Paege
because she's really positive and happy
and I think she's fake but
actually I don't like her because she's friends with people I don't like
and I'm really butt hurt
Not only that but his criticism are nit picky and things that shouldn't even matter
Also I'm not sure why she wears glasses
in most of her videos she's looking at the camera
not even through the lens of the frames
it's like she's not even trying
the majority of viewers agree that this is a bad commentary video
She's literally an android
Whenever Jesse Paege does her solo videos, no one else is in the frame. It's just her talking to the camera
she always has this kind of glazed over look in her eyes
almost like she's reading off a script
Hope that made you feel awkward and pressured to subscribe
Someone who does it correctly is a commentary channel called Nerd City
Come with Dr. Down Vote as we take a closer to look at YouTube's secret censorshipp code
Particularly his criticisms on Jake Paul pointed
out the manipulative advertising practices his mainly child audience is subject to
But another prohibited tactic that Jake employs is
tell kids to tell their parents what to buy
that's called Pester Power
and it's illegal
under the unfair commercial practices in the European Union
This was notably constructive to the YouTube community as a whole due
to the fact that the rules for advertising on YouTube and television
are different
Television is more regulated while
YouTube is slightly more lenient
but because Jake Paul is continually partaking in manipulative practices
that break television's advertising to children rules
the YouTube community is in danger of stricter regulation
if say an angry parent were to sue Jake Paul
This jeopardizes a number of creators who solely make their living on YouTube
As identified here the motivations for criticism from Nerd City and Social Repose are vastly different
So to reiterate
criticism is good necessary for the platform
but bullying isn't
and criticizing someone just because they're friendly with someone you don't like
shouldn't be the motivations for your critique
Obviously that's something that everyone can agree one
but people are debating on where the line is between bullying and criticism
I think there's a difference between coming for someone's content
and coming for the person individually
because as we've said time and time again
A YouTuber is their brand. So, it's like
If you want to slate the product. You want to slate whatever that's fine
That completely has no human emotion
really behind it. When you're slating someone
someone's content that could be seen as that element
but as soon as you push it to the individual
that's where I think you're over the line
Well I do have an expert on hand and
they say
You look like a complete and utter belland mate
It's just being a T
All these T say the same thing
In all seriousness, commentary isn't a new thing on YouTube
It's just taken a different form
The fundamental thesis to commentary channels isn't a new concept
Casper Lee called me a bully
First unless you're using YouTube as a storage system or
you're uncaring of viewcount
the central objective when uploading a video
is to get as many eyeballs on it as possible
that's done by doing crazy stunts
informing someone something you're very knowledgeable about
reviewing a product, etc.
You're delieving some kind of value to someone whether that's through a tutorial or entertainment
All those videos are structed in a way that makes you want to click them
A commentary channel's main structure is to
capture your attention with a big name
today you see that when smaller youtubers use bigger youtubers names in the title and thumbnail
this includes myself
now before you start calling every commentary channel a bottom feeder
realize many early youtubers did the exact same thing
I don't want nothing but a boyfriend
Sure it may seem like smaller channels are taking advantage of the algorithm by
using big names in titles
but that's how it's always been
the only difference was, first generation youtubers mostly went after celebrities
who are some old school youtubers that you know
Dave Days
okay Dave Days
Right now I'm looking at Dave Days' profile and I'm trying to see if he's ever made fun of celebrities or
used celebrities as clickbait
Obviously. This is so obvious
Miley Cyrus. Justin Bieber Parody
and there's another one of Miley Cyrus
There's Beyonce right there
IJustine
Oh wait I think she makes parodies too.
Did she?
I don't know. Let's look at her. I know she makes tech stuff now
Steve Jobs on here. I don't think he counts
She's got leave Britany alone
That's Chris Crocker right? McHammer
She hasn't used celebrities that much
but there's a couple in there like Steve Jobs and McHammer
Shane Dawson
I knew it. I knew you were going to say that. I already knew!
He's clickbaited Fred, Sarah Palin
Britney Spears, Beyonce, more Sarah Palin
Harry Potter
Remember I'm a Shane Dawson fan so I'm not trying to hate, but
Shane Dawson has even said that yes this is true
most youtubers start off as clickbaiting celebrities at that time
and he's admitted that in one of his videos
if you make a video and call it Shane Dawson sucks or something
because I'm a YouTuber, you might get some views on it
and I can't even hate on that because that would be hypocritical for me
When I started YouTube I was using so many celebrities in my title and thumbnails
Katy Perry, Justin Bieber, Lady Gaga, Taylor Swift, Miley Cyrus
Literally every single video had some celebrity in the thumbnail
behind my stupid face
I do agree with most of what Marcus is saying but it does come off as slightly hypocritical
because he has done the same thing
but now it may not feel like it to old school YouTubers
but a lot of people
percieve youtubers as celebrities
the perception of youtubers is changing fast
and a lot of the younger generations do view youtubers as celebrities
it may not feel like it if you are in the industry and you have been looked down upon by
individuals who have taken the traditional route to celebrity status
I wish I was counting the amount of times you used the word ridiculous in this interview
This video gets ridiculous
(says ridiculous many times)
is that your take away from what you put out there?
Do you think you deserve to have as many fans as you do?
The amount of people that have found it entertaining
is ridiculous
But it's true. There are a lot of positives to that such as respect and being paid more
but there are also many negatives
just as celebrities are critiqued by media and your everyday joe
you will be too
I think the biggest thing they'll come up against is earning money
because your channel will start to blow
like blow up
but I think YouTube's adsense isn't as good on those videos
Some of them get demonetized and stuff like that
So I think that's going to be an issue just kind of turning the whole thing into a business. Into a brand
Being true to yourself while being brand friendly has always been a struggle for youtubers
One cannot be too clean cut because it does come off as fabricated
This is one of the biggest reasons I think the older British YouTubers have been so heavily criticized
It is perfectly fine to support a brand but
while doing that they've created this perfect image
that the regular person does not relate to anymore
So, to add to the conversation that the nerdwriter has already brought with his video this week
The most popular things
the biggest movies
and TV shows
even digital media
are a reflection of what we want to see
so we can read from them
insights about our desires and aversions
I think his thesis can be applied to what's popular on YouTube right now
and that's the ever growing popularity of the "not perfect"
the regular teenagers as opposed to ones living the luxury lifestyle
the commentary channels who don't cater their content in accordance to a brand
the masses seem to be drawn to the "regular" once again
may large youtubers draw similarities to those of a celebrity
consequently as a collective
if we find it perfectly acceptable to
criticize Gwyneth Paltrow's Goop
Goop is using deceptive marketing
is there really a difference when we criticize
Zoella's advent calendar and her book
since many do see her as a celebrity as well
for just 50 pounds you can get your own star cookie cutter
or you can just go to Amazon
and buy a pack of 6
for 3 pound 80
the choice is yours
so that takes us back to the question
where is the line between bullying and criticism
it seems like people are angered if you criticize a certain person
and when I see Zoella getting attacked
she creates awesome things
all the time
sometimes people don't judge her for them
sometimes they do
with this advent calendar people think it's too expensive
thats fine. You don't have to buy it.
I don't want to go into too much detail because I feel like people have been arguing it for the last few days
all that I want to say is that she's an amazing human being
who's been extremely lucky
who has been working extremely hard to be where she is today
the media has to find the absolute worst in everything. They don't talk about all the good things she's done
but if that same criticism is applied to someoen else
its okay
300 dollar parkas
look I'm not saying he didn't work hard on this brand
it takes a lot of work to put all this together
and launch an actual company
so props to him for that and I actually like some of the designs
I'm just saying. Tyler you should stop doing shady stuff
who the criticism is from also seems to matter
people who have bigger followings are looked down upon
for retaliating against people who have little to no following
it's also agreed upon that personal attacks such as looks
are off limits
unless your criticisms are comedic in nature
for as long as youtubers started to enter the mainstream
one thing was apparent
it was difficult to gain respect from people in traditional media
all the youtubers were there
and I heard one of the crew members
literally right behind me
making fun of all of us
hey guys you know these idiotss
make more money than us
these idiots. that girl over there is a F Re
being so mean
and I was like but the building is here because of us
Now that youtubers have attained fame and respect from Hollywood
they lose something in the process in the eyes of the viewer
and that's what made the viewer love them in the first place
that youtubers are just like us
by gaining money and fame which is not a bad thing
you also become less and less like the general public
because you aren't like the majority anymore
it is often the case that you are seen as more comfortable and untouchable
and it's not right
but people do start to lose empathy
you are put on a pedestal like a celebrity
but dehumanized and critiqued like one as well
that's the end of the video. I will see you guys next time. Stay Psyched.