video I'll walk you through how to
properly set up google amp on your
WordPress website this is the same setup
that many sites use to improve their
mobile user experience and I'll show you
how to get AMP installed and
customized on your site but you'll also
learn why you may not want to install it
just yet
Google amp stands for accelerated mobile
pages it's an open source initiative
that supported by technology companies
like Google and Twitter and the goal of
the project is to make websites load
faster for mobile users. Accelerated
Mobile Pages or AMP they use bare
minimum HTML and limited javascript by
doing this it allows the pages to load
much faster on a mobile users device
you'll know that a site has accelerated
mobile pages enabled when you're on your
mobile phone and you do search results
on google you can be scrolling through
and you'll see an area that has the
lightning bolt and the amp sign next to
it that indicates that that page is set
up for accelerated mobile pages before
we install let's cover some of the pros
and cons associated with installing
google amp for your website. For some pros
of google app is that it's great for
sites who have a high mobile traffic
some experts say that it will help with
rankings but most importantly it
improves the mobile user experience
since it loads the site much faster
after considering that there are some
cons and that is that amp uses limited
technology as i said before it uses a
stripped-down version of HTML CSS and
JavaScript by doing that that means that
certain things might not load on your
mobile site things like a widget area
maybe your Facebook widget that you put
on your site and although amp uses
google analytics, although amp supports
google analytics if you use a different
analytics software that might not work
on this as well and then finally there's
talk that there might be some potential
loss in mobile traffic if you use AMP. Now
that you know what amp is and some of
the pros and cons I'll show you how to
install it and customize it for your
website so let's go ahead and go to our
WordPress dashboard to do
that just admin at the end of your site
enter your username and password
from our dashboard head over to the
plugins area click add new and we're
looking for amp you want to find the one
that is served by Automattic and click
install
and once you install it go ahead and
activate it. Once it's installed we'll go
to appearance amp to customize it and
right now this is what it will look like
you can go in and change the header text
color right now we have it as white you
can also change the background color
right there, you can choose the light
color scheme or the dark. I'll keep it on
dark and when you're finished just click
Save and publish. Now anyone who goes to
your site from their mobile device will
see this setup instead you can also do
some extra customization and I'll show
you how to do that next. To extend the
functionality even further we'll add
another plugin so let's head back over to
our plugins area installed plugins click
add new and we actually need to install
two plugins you should already have Yoast's
plugin to help you with your site's
SEO I'm gonna search for Yoast SEO it's the
first plug-in we want to install and
then go ahead and activate it as well
once it's activated we want to install
one more, go to add new and we're looking
for glue for Yoast SEO and amp this is
the one we want
so let's install that now, we'll go
ahead and activate it. Alright now that
that's activated we can go down to SEO
and you see amp here this is where we
can customize it even more
and from here you can enable AMP
features on pages or even your media
pages if you want
by default the post is enabled under
design you have different areas to
upload images you can further customize
your color scheme and you have extra
area here for specific CSS for your site
when you're finished with that make sure
you save your changes and under AMP
analytics you can make sure that you add
your google analytics tracking code here
and if you ever want to you can check on
how you're accelerated mobile pages are
doing by going into the google search
console and under search appearance
click on the accelerated mobile pages
area and don't worry since you just
installed this you may not see anything
immediately
now your site is set up for accelerated
mobile pages if you like this video
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