Hello insiders this week I have a special guest Patricia welcome to the show
Thank you, so we're gonna talk about a feature that you've been working on that
Is still an exploration stage?
May or may not ever..
Make it out out of the process
But I guess it's a new kind of experiment for insider and that we're gonna kind of
Maybe pull back the curtain on product development here, so maybe we can start with
Who you are and what you do at YouTube sure so I'm a product manager, and I work at YouTube analytics
Yta what's your what's your what's your take on on Yta currently?
Well, it's it's not a simple product, and I also do some work on the side for creator insider
And I struggle myself
to
Tell you Tom what to do next and this is something that we definitely want to want to work on and improve on so tell
Me about what is what is that thing and why did we start?
Exploring that area, so we've we've talked to many of you and what we've heard is that?
after publishing a video, it's it's pretty stressful time and
Yta today
Doesn't really offer you that many real-time metrics
And it's very hard to tell how are these first minutes first hours of your video performing?
So the feature that we're working on right now is to help you to see
How your current upload is doing compared to previous videos mm-hmm but always comparing?
Same time periods so if you published ten minutes ago mm-hmm
We want to let you know how your current video is doing compared to your previous videos when they were also 10 minutes old
Yeah, so what what I know I've done for creator insider is
Well, we know like in the first day. We get roughly this much traffic
That's our job. We should be telling you how many views do you typically get how many watch time minutes?
Do you typically get from?
From a video and not have to keep these numbers in your head and always try to figure it out yourself
There works on a lot of like very spirited debates in the team about how to approach
Some ideas were you know should we just give a thumbs-up thumbs-down
Should we just tell you?
yellow green yellow red mm-hmm
Another school of thought was no. We should you know give you the raw data?
Now we're trying to go somewhere in between mm-hmm where we still give you an opinion?
Of how we think your video is doing
But also give you access to the actual numbers one of the cool things will for this video could be
If folks can chime in with where they would have landed on these debates because it's not done yet
We're still a little kind of refining so now
You have a prototype that's in some kind of early testing right?
and maybe what I'll do is let me get my computer I
Think I'll pull up
the Creator insider one and
We will
In editing puts a screenshot of what what you and I are about to look at so I'll take a screenshot right now
Once I can remember my password
Come on there we go
So I'm gonna go do now this test is being conducted in
the YouTube studio beta which is where all
New things will generally appear so if you haven't tried out the YouTube studio beta
That's the place to go for early access to stuff now. This one's only available at present
to creator insider. I think we're like customer number one. That's right
Yeah, yeah so before I forget I'm gonna take a screenshot of this so we
Can because this this report is kind of ever-evolving right like if I were to take a screenshot?
Six hours from now won't say the same things because it's always
Looking at kind of up to this moment how it's doing
So here we have our
YouTube Partner Program
follow-up video this was the video where we responded to some remaining questions and
What I love is the ranking
number four the last ten and then I hover over
I'll take a screenshot of that too, and it shows
the kind of a leaderboard of all of your
Videos and how this video is stacking up the same amount of time
Okay got that
What do you think has been controversial so far about this design in the team
Well as you see here we have two comparisons mm-hmm we have
the comparison of this current video with your previous video mm-hmm and with the average
Of your previous three videos and we know that these comparisons are not yet the perfect ones
For example we know that many creators publish different kinds of formats
so if you take the past
Three videos you might be mixing in different video formats that you're not interested in comparing against each other
We're definitely happy to get feedback on what metrics you would like to see here
In this in this kind of card so if you had a magic wand and you were gonna make three
Improvements to this current design, what would you what would you do um?
number one I
Still think that it's not clear that we are comparing apples with apples that we are taking
The first in this case two days with the first two days of your other videos
And we're experimenting with some designs to make it crystal clear what this is really comparing mm-hmm. That's one thing that we need to tackle
Um number two the comparisons that I already mentioned that we know need need further work and perhaps
adding functionality to let you pick what comparison you want to see here mm-hmm and
Number three right now we have a limitation with with the ranking. It's just the the last ten videos
And we don't really let you
Choose what metric you want to rank on we just show you views and we definitely want to explore other kinds of rankings
Cool, I should also mention that this is appearing on the on the Creator studio beta dashboard. That's right which is also
not broadly available
Yes, so I guess the good news is
creator Insider is not only a tool of
communications from
sort of the unofficial take on things, but it's a great way that we test new features that we
Are planning to deliver to creators from creator studio?
If it were if it were up to me
Now I'd be curious to hear what other folks think about this
Like right now you compare for this video. How you're doing on views watch time and duration
Like I really would love to know
likes
number of likes
number of new subs
Maybe traffic from search and discovery from watch next would be interesting
maybe views by
Subscribe from my subscribers and then views from non
Subscribers like I could think of a lot of things
But now we get into this debate where if other folks from the team were here. They would be like oh there. He goes again
You keep jamming all these things in I'm not going full blood test mode, but I do think like right now
We picked three rows three things. We compare that video against like would it be the end of the world to show six or
You know I guess that's part of the debate right because part of the bait is like wait a minute
This is a the channel dashboard
It has other things on it
We will want to add other things to it like how much space should this new report take especially right now
You only see one card for your last upload the plan is to show you the same card for more videos
Yeah, so if we want to have maybe your last two or three videos
It might get a little bit overwhelming if we should now show you six rows per video
Yeah
So I think that these are very very valuable metrics the question is can you afford one click to get there?
All right, so cool. If you had a question for the audience on
Anything it could be it on this new report or about other stuff
You're working on what would you want to get more feedback on?
I Would I would definitely like to understand what you guys are doing in the first
Minutes after you publish a video and how can we make that experience?
The best possible experience in YouTube analytics, so why don't we do this?
Why don't we get you back on the show as you've evolved it further because right now to be clear. This is a report
That's really an early product exploration mode it's an early internal testing mode
It may or may not ever make it out there, but if it does get out there
It will probably look different than
Today's video most likely most likely and partly because of the feedback we're about to get from I hope so the insiders out there yeah
Well, thank you so much for coming and hopefully we'll see you again real soon Thanks, keep it real