this video is brought to you by us slide b we help companies pitch investors by helping them
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space you can sign up for free at slippy.com youtube when you talk about stories in social
media it usually means posts that can be a video an image or text that'll just vanish
usually after 24 hours before snapchat introduced this idea of disappearing messages and content
back in 2013 every post on social media remained in the archives of the internet forever now fast
forward to 2021 and all the leading social media platforms have their own stories feature
the ones we all know instagram facebook and even linkedin and then there are other
platforms like pinterest and spotify they're experimenting on implementing a story feature
and then of course twitter but some of them may have been a little too early to the party twitter
only came up with this version of stories in late 2020 when they introduced fleets like fleeting
tweets get it and the first days the feature reportedly experienced issues with a load of users
and was pretty sluggish being the solid platform they are twitter fixed the technical issues but
fleets had a bigger problem people wouldn't use it it was pretty much the same stories feature people
had been using for years a roll of posts on top of your regular feed just like your instagram stories
the content you see there from the accounts you follow disappears after 24 hours but fast
forward to today only eight months later twitter is calling it a day and shutting down fleets why
well they have admitted that the feature didn't pick up steam as they hoped and they're going
back to the drawing board so let's talk about twitter today and how they failed to adopt one
of the most trending forms of social media for younger generations this is company forensics
a brief history of stories the first one took him up with this feature was snapchat back in 2013
when it introduced the interactions between users in the form of disappearing messages and posts
snapchat wanted to be a more ephemeral and informal channel to interact with other people
it became one of the fastest growing social media apps ever already in 2014 snapchat had
more than 30 million users and continued to grow to more than 80 million in the following
years and a lot of that success probably had to do with snapchat's fresh take on social media
that simple idea of disappearing posts became a blueprint for the industry it resonated with the
younger audience right away but also proved to be quite valuable for different purposes
all this matters because stories took over popular social media platforms almost 10 years ago twitter
joining the party so late might be bad in the long term since the beginning of stories its
functionality has evolved in many ways it has constantly added new engagement features like
ar filters good old stickers and gifs but a set of new e-commerce solutions makes stories appealing
for advertisers and different kinds of businesses too in 2016 instagram pretty much carbon copied
the feature and became a massive success counting more than 500 million daily users now they were so
popular that facebook decided to implement them on its platform and on whatsapp and even other
platforms like spotify which is not inherently a social media platform linkedin and pinterest have
been experimenting with stories and then came of course tick tock in 2017 making waves on the
social media waters sharing many of snapchat's styles of doing things with short videos in full
screen vertical format however tick tock has no stories or vanishing posts for that matter but
other companies have evolved their version of stories for example youtube is now calling it
shorts and experiments to make the platform more accessible for people to record and upload 60
second videos from their phones one we are trying ourselves by the way it just got out of beta and
it remains to be seen if youtube will end up looking more like tick tock after all can you
imagine me dancing to bts and it has also become the place for experimentation on live streaming or
live audio chats twitter has noticed other social media facts too like the fading success
of clubhouse or watch a video about it and anyway they introduced spaces which is a place for live
audio chat groups and apparently spaces will continue to live and take fleet's space on that
upper page so stories are part of the new norm a more casual less permanent way for people to share
experiences and thoughts on the fly it sounds like something that would have fit into twitter's
nature isn't twitter supposed to be all about fleeting thoughts and casual conversation at least
it was before it mutated into this powerful social and even political tool but that's
probably a whole nother story so what went wrong with fleets ultimately people weren't using it
or at least not the people they intended to use it we're sorry or you're welcome whatever that's
supposed to mean but those were the final words in the official tweet announcing the end
of fleets in a blog post they stated how the feature didn't really meet their expectations
of encouraging more people to tweet they hoped that it would be a lower pressure a female way
for new people to share their fleeting thoughts but it wasn't apparently those who used it the
most were already active and seasoned tweeters but the goal of fleets was to attract and engage new
tweeters one of twitter's heads of product acknowledge that there are still many twitter
users who don't really tweet or participate in the conversation so they're still figuring out
that how to entice these users to be more active on the platform and they couldn't make it
this time and of course they hope to have learned some lessons to apply to future developments like
they have suggested it's probably not the end for full screen vertical posts on twitter and
they have said this soon we'll test updates to the tweet composer and the camera to
incorporate features from fleets like the full screen camera text formatting options and give
stickers but after failing this shot on stories how else will they introduce that kind of content
will they just try again or will they reinvent the feature and bring up something new i guess we'll
have to wait and see what we can see are different behaviors in social media from different age
groups and generations that means that the gen z's millennials and older generations have different
perceptions and attitudes towards social media which ultimately shapes how it changes over time
so marketing agencies think millennials still use social media to keep up with their business
contacts friends family and personal interests on the other hand gen z's look more for a source
of mass entertainment content what do you think is twitter more suited for millennials and these
older generations i guess us while gen z's are taking over these newer outlets or was it just bad
timing from twitter to jump onto the story's wagon we really would love to hear your thoughts because
i have no idea what ended up killing fleets do let us know in the comments and in case you're
building a business and you don't want to fail like twitter's fleets you might want to check
slide beam we have a specialized hub for founders and startup teams looking to develop a pitch deck
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learn how to do it yourselves as you can be advised by your team via our expert network
our experts can get involved and help prepare your business to entice investors
the right way so you want to go to sleeping.com youtube link in the description to learn more
speaking of influencers we're releasing one of my favorite videos this week where we had a
special fellow influencer guest on our channel so please hit that subscribe button stay tuned
for that it'll come up in a couple of days thanks a lot for watching and we'll see you next week you