the best sales questions now if you put that in google you're probably going to
get hundreds of results with hundreds of different questions we simply cannot ask
hundreds of questions in one single meeting so today i have compiled a list of six
of the most powerful sales questions ever that you can use and leverage them to steer
a conversation to get what you want out of your meetings today let's get into it
okay so let's paint a picture this is the first time that you're on a sales call with a potential
kind or a prospect regardless of whether you're on zoom or you're doing this face to face sales
and meetings can be very very daunting when we are first starting out and we need to have a plan we
need to have an idea of what we are going to say to steer the conversation to achieve whatever we
want to achieve out of that meeting whether that's a sale or whether that's booking another meeting
so our superior can go ahead and close that person whatever it is we need to set our site on the goal
that we are trying to achieve and come up with a bit of a script or a framework that we are going
to follow throughout this meeting now if you need help putting together a script i put together a
ton of content on my channel which i'll put links for and you can go and watch that after this video
but today i'm going to run through some really clever and powerful questions that you can use
in meetings to guide the conversation the way you want but one of the first things i want to
talk about is how to overcome the fear of asking questions in a meeting because more often than
not fear and anxiety is what stops us from asking these pressing questions we need to ask to allow
us to have success in our meetings now there are a few things that we can do to alleviate
anxiety when it comes to setting meetings and the first thing that we can do is be as prepared
as possible know what you're thinking jordan well done be prepared that's good advice
right but what do we actually need to do we need to write down as many notes as we possibly can
fuel that we can use in that actual meeting ammunition that we can throw at this person
so whatever it is we're trying to sell let's try and we'll say we are a marketing agency and
we're trying to sell digital marketing service i need to understand what this company are doing at
the moment what have they done historically what can i learn about them what products do i think
would sell well through digital advertising what strategies do i think or services do i think would
be suitable for them i'm gonna write all of that down so i'm taking away the guesswork when i'm
actually speaking to that client now we also need to be prepared for their objections it's gonna be
very rare that you go into a meeting the person you're selling to just says yes without giving you
any pushback whatsoever so when you are starting to sell in a new industry a new product or
service to a new kind of person write down all the possible things that that person could say to you
to essentially say no or to push back and test you then next to that that question all that pushback
write down your answer for that that overcomes the issue so we are overcoming their objections and
their rejections before we have actually got on the meeting and subconsciously and psychologically
that is gonna allow us to be a lot more relaxed and not be on the meeting because we're not
worried about situations we haven't actually prepared for that's another thing we need to do we
need to be relaxed we need to be upbeat we need to remember that we have nothing to lose by jumping
on this meeting apart from a little bit of our time we jump on any sales call and we don't get
the close we don't get the sale we have literally not lost anything from since before we were on
that meeting and so we need to remind ourselves of this we have nothing to lose nothing to be fearful
of so relax drop your shoulders speak to somebody informally speak to them like you're speaking to
a friend build some rapport and remember there is nothing to lose from jumping into this and
everything to gain so as a bonus lesson for you now quickly before we get into these six questions
if this is the first video you've watched mine you don't know who i am and my name is jordan
platten i own affluent.co we're a multi-platform digital marketing agency based here in the uk and
i've personally closed millions in new revenue for our group of companies using a multitude of sales
techniques cold calling door-to-door dms emails believe me i've tried the lot you're in safe hands
today because i'm the reveal six questions that i personally use in our sales meetings
questions that i have used to close clients for over 50 000 a month in reoccurring revenue so
let's do this okay so number one is what are your desired outcomes from this meeting and our service
now this question puts the ball in our potential customers or potential clients
caught we are allowing them to think about what it is that they want to achieve out of this meeting
and we're using reverse psychology on them even if this is a completely cold meeting and we've
reached out to this person completely called this the first time they've spoken to us it's going
to allow them to sell themselves to us a little bit they're going to say well jordan gina what i
really want out of this is i want to start working with an agency that can actually get results i
don't want to waste time and i want to be on this meeting nice and quick and let's get straight to
the point they're going to tell me what to expect from them straight away so i can steer the meeting
and cater it to their desires and their goals you could be selling a recruitment service and the
prospect could say to you hey look you know what i want 30 more candidates in our design department
and straight away you know exactly what they want and you can use that and steer your pitch around
achieving that exact same thing number two do you struggle with pain point and if so how long have
you been struggling with this issue for example do you struggle with inconsistent ads and if so
how long have your ads been inconsistent for so what we are trying to do here is we're trying
to find out what are their biggest issues what are the issues that they are facing within their
business and do they align with the solution that we are trying to provide for them more over this
we're trying to find out how long they have been suffering with this problem because we
can really dive deep into what problems it would cause within their company if for example they
don't solve that issue if somebody says to me like jordan i've been getting inconsistent ad results
for six months now it's doing ahead and i'm like how much have you spent over the last six months
and i was trying to establish how much money is this company wasting or how much longer can
you afford to continue wasting x amount every six months and so we can start throwing across
additional questions that counter what they have said that allow them to think deeper into the
problem and make it a bigger issue in their mind so we can provide them with a solution and that
solution is a lot more attractive to them because it's attached to the problem that they validated
themselves number three can you tell me more about that people love to be listened to now when we're
speaking to someone for the first time we need to build reports quickly as possible we need to gain
their trust and so the best thing we can do is ask them questions about the things they are telling
us about show interest in what they are trying to explain to us for example if somebody says to
me jordan you know what i'm just sick to death of working with marketing agencies that don't deliver
on their results so brian you're not i completely understand what you're saying can you tell me more
about your experience with other agencies so i'm digging deeper into the issues that that person
is having so they can explain these issues to me again so we can gain as much ammunition as
possible and we can provide solutions to that person but even if we're not gaining ammunition
from this meeting at the very least we are conversing with our prospect we are gaining their
trust and they are building rapport with us we're having friendly conversation which is leading to
the ultimate goal of solving a problem with our product or our service number four are you with me
so far or as i like to say do you know what i mean now it's very important we check in with people
throughout the conversation that we are having with them to make sure they are understanding and
following of us the last thing that we want to do is get to the end of a pitch and have
somebody have a whole bunch of questions based on things that we could have literally answered
right at the start of the conversation so i always say do you know what i mean are you following me
throughout a conversation with a prospect so it gives them the opportunity to say actually you
know do you know what can you just clarify this point we can make sure they are following us
like for life now in addition to this some people zone out sometimes okay if they're listening to
something that isn't wholeheartedly interesting or maybe which some they've had a distraction saying
do you know what i mean are you following me are you with me it actually gives them
this this mental wake-up call it's like oh [ __ ] okay i'm not actually listening right now let me
get back to the task at hand and it allows you to grab their attention back if they got distracted
previously so use that as a check-in throughout your meetings number five how are you currently
meeting your needs and what's now causing you to want to make a change now this question is better
suited right near the start of a meeting and we asked this because the majority of people who have
accepted some kind of meeting with us regardless of our product or service they are some point
along the buyer's journey already the chances are they've only accepted to have an actual meeting
with us because they know they need in their heart what we are actually trying to provide for them if
i'm offering someone an ad service they may be already working with an agency if they're not
working with an agency they're probably running the ads themselves and for whatever reason they
are not conversing so i need to establish that the pain of their ads not working is greater
than the chore of moving over and switching to a new agency and so this question allows us to do
that we need to establish what they are currently doing so we can counter what they're doing pick
holes in what they're doing throw stones at what they are currently doing offer a better solution
and establish they have the desire to actually make the change now a bonus question to this
is what's going to happen if you don't make this change because we want to make our prospect think
about what happens if they stay in the current position they're at are they going to continue
to waste more money are they going to get more mental headaches are they not going to grow their
business is it going to make their business fail in the long run so we need them to think about
their pain points what is actually gonna happen if i don't make this decision i really should make
this decision on this call right now and finally number six we've helped so many people that have
been struggling with solution do you feel like you can relate to that so i've started saying we've
helped so many people that are struggling with tracking issues do you feel like you can relate
to that what it allows us to do is bring up pain points that that person hasn't yet raised with us
we're saying i've noticed so many other people having issues with their ads at the minute like
have you been having the same issue with your ad tracking it's the nightmares and you can start
having this conversation about that individual topic and how you have a solution to overcome that
issue and that's what we got so if you have an issue with ios 14 tracking issues
you need to get in touch with the affluent agency okay link in the description so yeah
bring up a pain point that maybe they haven't brought up yet that you know
you can overcome and it's a great opportunity for you to sell something that you haven't had
the chance to sell yet on that cool so that is the end of this video that is six of the
most powerful sales questions that you can use in any meeting to steer the conversation and get the
sale hope you have enjoyed this video this is the first video you've watched smash the
subscribe button and i'll see you all very very soon oh go ahead and watch all the rest of our
sales videos on the channel you'll get a lot of help from them cheers guys cheers