it's a super cool technique you should definitely try out what is going on guys
it's your boy the Beast Of Ecom back with another video dropping nothing but
value bombs so in today's video I'm gonna show you an ad circuit that
generated over 41,000 dollars just one ad set but what I'm gonna show you as
well is the technique behind the ad set as well but before I do that if this is
the first time ever watching one of my videos
hello and welcome if it isn't then hello it's nice to see you again if you get
some value please do like comment and smash that subscribe button hit the
notification bow as well because you do not want to miss any of the upcoming
videos that I've got to put out also I do have a new pop filter now so my mic
and words and all those peas and bees should be sounded super crisp so let me
tell you about this ad set that generated over forty one thousand
dollars okay and the technique behind it what was the technique that was actually
used well it's something called flex targeting now you may have heard of flex
targeting you may have not but basically what it does is it allows you to hone in
and narrow down a specific audience that you're trying to target so as an example
someone must like X but must also like Y so putting that into practice into
context someone must like running but must also like dogs or someone must like
tennis but must also be a nurse you get what I'm trying to say you can get super
creative with flex targeting and in this video I'm gonna break down okay how to
use it what's the best practice and how I personally used it with this ad set
well without further ado let's jump into the screen and let's get on with some
value okay so let's jump into the video and let's start talking some value and
actionable content okay so what I'm gonna do is break down what flex
targeting is why it's good to use flex targeting some of the pros and cons of
using it and how I use it so as you can see let's talk about the ad set in
question okay here are some of the results spent around
$10,000 to bring in around about $41,000 as you can see he was a little bit less
than 10,000 fantastic results as you can see another nethertheless and this was
obviously something using flex targeting so let's jump into it on on how it all
works so what is it and what can you do with it essentially so what flex
targeting does is it allows you to narrow down on a more specific kind of
person so the person must like X but they must also like Y now as a prime
example okay let's say you run in a dog running lead that's what he's selling a
dog running lead which allows you to run with your dog it wraps around your waist
allows you to run with your pet okay so you can target people who like running
okay but they must also like pages and interests relating to dogs so you can
see how they both go together and you're gonna hit a certain type of person
because of course if you just send in a product to people who like dogs
not everyone who owns a dog you know or likes dogs necessarily likes running and
same on the opposite side if you just target people who like running not
everyone who loves running has a dog so you can see how narrowing them both down
and making sure that the person who you are targeting Lux pages related to both
of them you can see how powerful this technique can be another way of what it
does is it you can use it to narrow down even further to find the most passionate
people in an audience so for example again let's say we're selling a gym bag
okay a super cool gym bag for gym goers bodybuilders whatever it may be
now you may target gym as the first interest
okay massive broad one and then what you might target is barbell which is another
big fairly biggish audience and interest but then you will flex it down with
Dorian Yates people who like Dorian Yates now if you don't know who Dorian
Yates is you can do a google search but he's a
famous bodybuilder unda mr. Olympia and stuff like that so people who like all
of those three interests remember they have to have interests in all three of
them generally are gonna be your people who are gonna be the ones who are going
to the gym hey and it hard you know game big and all those sorts of things and of
course you can flex as much as you want so you don't just have to do it twice
can do it three times can do it four times but let's jump into as manager to
show you how it works in practice okay so we've got here I just created a fake
ad set and stuff like that as you can see you scroll down on target in world
wide so you can see how it works we're gonna get a lot of bigger audiences I
ain't gonna mess with anything else here is your detail targeting so if we put in
kitchen which is 252 million people you've now got two hundred and seventy
people two hundred and seventy million people okay who like that audience now
here's a little button here that says narrow audience if we click that button
it says and must also match at least one of the following so if we now put in
something like let's say vegan veganism I think it is we went from two hundred
and seventy million people down to just fifty nine million people okay now you
can even flex this even further if you want to put in say football again we
flexed even further so if we sell in a ran a random product okay that is you
know I'm not sure what you would sell for someone who likes football vegans
and kitchen as well maybe a kitchen gadget or something like that you can
see how we would target this down on how we can niche it down using flex
targeting so the people must like kitchen they must also like
veganism on be vegan and they must also like football okay and as you can see in
practice that's how you know flex targeting works in practice and again
you can flex down as many times as you want keep narrowing it down until you're
happy with an audience size that you want to target so going back to this why
is it good to use flex targeting well if great if you're selling products that
have multiple angles okay now for example let's say you sell in a veg
vegetable kitchen slicer you know you can target people who are interested in
kitchen but then flex down a lot we did with vegan or for example you know you
can target kitchen as a broad one and then flex down with people who are
interested in dieting because the gadget itself makes dieting a lot easier in
Mead you can you know coffee and stuff like that a lot quicker cook your veggie
up no one really loves cooking veg and a product that makes people's lives easier
okay is always best to sell so that's one way of using things again for
print-on-demand and for everyone anyone who's watching this video who is selling
t-shirts print on demand stuff hoodies t-shirts and those sorts of things
flex targeting is fantastic why because you can hit highly targeted group of
people now for example let's say we sat in a t-shirt that is for nurses who
loves cats it may be something like you know I like I'm a nurse but I work to
feed my cat something random like that okay now what you can do of course is
you can put in the Flex target in people who like cats but must also like pages
and interests related to being a nurse so like nursing associations nursing
websites you know whatever it may be but stuff relating to nurses so that's
another way of using flex targeting and also like I've mentioned previously is
great for finding the most passionate people in a niche
so breaking down broad audiences into much smaller ones so say for example
cats massive broad interests such as like 10 million people okay you can put
that as your first one and as your second one as you narrow down as I heart
cats or something like that which is a website for cats which is may have you
know a million or so and then also another one which is full of just the
cat breeds so as you can see okay if some person out there who likes all
three these things you can pretty much have a good bet that they are interested
in cats now whether or not when they buy your product that's a different question
but you know that this person okay that you are targeting is highly interested
in cats okay because they like all three related interests now the final way you
can use flex targeting is flexing it with behaviors now what do I mean by
behaviors now Facebook may be getting rid of this soon only because the the
collection of their and gdpr and blah blah blah but what you can do is flex it
down with behaviors so let's say for example you're selling a product related
to fishing you can do fishing but they must also like online shopping or being
an engaged shopper as the content as the as the behavior sorry
which shows that the person has buying intent okay you targeting people who are
fishing but look but they have brought stuff online or their own engaged upper
there actively spending money online so they have the buying intent now of
course there's some negatives for use and flex targeting again it's just one
way to target I use it as just a test not all ad sets I use flex targeting but
you should 100% give it a go in trial again you can miss out on people who
will still buy your product so then back to of course selling to you know nurses
or know the dog running lead you may still have people who will buy if you
just target dogs because they may have someone who loves running but again you
can sell it to people who like running because so
so may like dogs but they just don't show interest in those pages so again
you can miss out on people using flex targeting so just use it as a tester
Cape always be testing also what it can do is push up eCPMs a lot so if you are
flexing down quite a bit you can push up them CPMs so you know
keep an eye on that as well but as long as you're you know robust is fantastic
and your cost per purchase is love then CPMs is irrelevant but always want to
watch it and finally of course it can leave your audience a little bit too
small if you are an itching down quite a lot it may leave you with only an
audience of say 200k and if that ad set is doing fantastic you can't grow that
one any further because the audience is you know fairly limited so how do I use
flex targeting for the numbers are kind of achieved well what are the news off
flex three big audiences Kay a massive one such as a kitchen feel extinct was
another massive one and flexed it with another massive one so I still had you
know an audience left of about 10 million people our targeted worldwide
because that's where all the massive audiences and of course had English as
the language okay but I want to talk in English speaking countries primarily and
excluding obviously all of the back traffic's countries now last mentioned I
was still left with an audience of about 10 million people so more than enough to
be able to scale this you know and of course it scaled fantastically for
myself and remember I am always testing it and that's what I tried to tell you
guys it's always test as much as possible of course with an audience of
10 mil if it's doing fantastic I can then break that down even further okay
you know and still break it down look at my winning genders look at my winning
ages and look at my winning placements as well and still have enough room in
that ad set to scale it further and break it down and stuff like that so you
know that's how I used it for this actual example and it this really shows
you how flex targeting okay can be super powerful to use remember always be
testing and always test flex targeting with you know in Adsense
because it allows you to get super creative and you know target people who
you know naturally you wouldn't be able to target if you just targeted the broad
interest okay so you know get creative with the people that you're talking and
run as many tests as you possibly can as always I hope you got some value from
this video if you did please please do like comment smash that subscribe button
and also hit the notification bell so that you stay up to date with my latest
videos let me know if you are using flex targeting and if you haven't success
with flex targeting as well like I said you can get super creative with flex
targeting and actually narrow down into a specific audience but make sure you
are watching those CPMs because they can creep up if you're flexing a little bit
too much drop or comment down below as well if you've got any burning questions
or any burning topics or anything like that that you want me to cover in a
specific video okay it'll help me out and no doubt of course it will help you
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conversation with you guys on there so that is it for this video again I hope
you got some value if you did make sure you like comment and subscribe and I'll
be back with another video helping you guys make more money online so that is
it for this video you take care and I'll see ya bye bye
yes