I'm at the beautiful Whangarei falls in Whangarei, New Zealand.
Did you know that the YouTube Classic dashboard and the YouTube Classic analytics is going
away this year?
Therefore, I'm going to show you the new YouTube Studio analytics features so you can track
the performance of your videos and increase the growth of your channel.
Hello, my name is Herman Drost.
If you want to grow your audience on YouTube and generate traffic leads and sales on autopilot,
hit the subscribe button and click the bell notification icon so you'd be notified whenever
I upload new videos.
You're probably asking the question, "Why is YouTube moving to YouTube Studio beta?"
Number one, according to YouTube, the technology on Classic is over 10 years old and is getting
very expensive.
Number two, YouTube Studio beta has new features planned.
You get more feature support and more polish.
This is a YouTube Studio beta.
As you can see, channel icon here on the left.
Go to the video analytics.
Scroll all the videos on the channel.
Over on the right, you've got the channel analytics so you can look at your channel
analytics.
You also got the news, a video from Creative insider and some ideas.
Let's take a look at the top five features of YouTube Studio analytics.
Number one, channel overview.
If you click on analytics in the YouTube Studio dashboard, you get an overview of the performance
of your top videos.
You can see watch time, views, subscribers and your estimated revenue.
You can also get the watch time for the top videos in the last 28 days as well as the
real-time activity for the last 48 hours.
If I click see more on the top videos, that'll give me a deeper dive into my channel stats.
I can see the stats from my top videos, such as impressions, impressions click-through
rate, views, average view duration and watch time and see the traffic sources, geography,
viewer age, viewer gender, et cetera.
I can also change these stats from 28 days to 90 days.
The top traffic source for last 90 days was external, then YouTube search, then browse
features.
I can also use the compare to to to compare two different videos in the last 90 days.
Click drop-down, select YouTube policy changes, then compare this video to how to get YouTube
to pay you.
I can see two different graphs here.
YouTube policy changes as watch time minutes, views, average view duration, impressions,
and impressions click-through rate.
If I want to add a metric to the table, I just click the plus sign, click on interactions,
click likes.
I can compare the number of likes for these two different videos for the last 90 days.
This is very valuable information to compare the performance of two different videos over
the past 90 days.
On the real-time activity, I've got the traffic of the top videos for the last 48 hours.
Click see more, then I've got the top videos for the last 48 hours and the top video views
for the last 60 minutes.
If I hover over the graph icon here, I can see the analytics overview for that video
and I can also watch it on YouTube.
This graph is particularly useful to see the top videos that are generating the most traffic
on a consistent basis.
If you want to look at your videos, then you can just go to your dashboard on YouTube Studio
beta and you just click on videos and then you can select in your videos-- How to get
YouTube to pay you.
You can look at the options, you can edit the title description, get a shareable link,
promote, download and delete it.
You can also check your analytics of view on YouTube and you can also go public, private,
unlisted.
If I click on that, it's going to show you the title, description, and tags.
This is where you can edit it, YouTube Studio beta.
You can also check the analytics.
Going to get a little different view here.
Just going to show you the watch time, the views, subscribers, and revenue.
This graph shows you the audience retention.
When people started watching it, here's the watch time.
It shows typical in this period.
This greyed out area is showing what I typically get on videos.
This blueline is showing that I'm getting above watch time from the typical period from
my previous videos.
Average view duration was 44.1%.
I try to aim for 50%.
This one didn't do as well but still pretty good.
You got likes, dislikes.
You got real-time activity.
You click on see more on audience retention, you can see here where people started dropping
off.
Here they started at 100%.
As the video went on, it dropped down.
After 30 seconds, I only got 61%.
You can see how crucial it is to get people to try to watch your video all the way through.
Ideally, you want to get 50% of the people that watch your video to watch it all the
way through.
A good thing about this audience retention graph
[sound cut] go to where exactly in the video your audience
retention dropped off.
Maybe there's a word [sound cut]
I can improve my delivery, maybe want to add a card, try to make it more interesting to
keep people engaged.
The goal to improve the video would be to improve my audience retention.
Just as with your channel overview, you can also look at each video just by going to your
videos tab.
You can also go to reach viewers.
This is pretty good here.
You get traffic source types, and you've got this funnel here which shows the impressions.
YouTube recommending your content 29%.
It'd be great if that was higher.
Recommend on the homepage, recommend on the watch page.
There's a very important note that you should make a note of.
It says, "You can increase the chance of YouTube suggesting your content by increasing your
click-through rate and your video watch time."
Click-through rate means the number of people that are clicking on your thumbnail.
If you improve the design of your thumbnail, you'll improve your click-through rate.
Watch time is how many people stayed watching your video-- that's audience retention-- How
many people stayed watching your video all the way through.
Number two, reach viewers.
Here's the reach viewers tab.
On the reach viewers, you've got the impressions, which is how many times your video thumbnails
was shown to viewers and you got the impressions click-through rate, which is the views per
impressions shown, how often viewers watch the video after seeing that impression, that
thumbnail.
They saw your thumbnail and they clicked on that thumbnail, that gives you the impression.
then it shows you the channel views and unique views, which is the estimated number of people
that watched your video in a selective date range.
It shows the traffic source types here.
This is very important.
Impressions that lead to watch times.
You got the impressions and you've also got this YouTube recommending your content.
It's pretty low, 12%.
Recommend on the home page, recommend on the watch page.
That's very good.
You've got 6.9% click-through rate.
Most channels are between 2% and 10%.
My click-through rate's pretty good.
then, you got the views from impressions.
You've also got the watch time from impressions minutes here.
You also got external traffic sources.
Google search is 67%.
That's pretty high.
Most of my traffic is coming from Google search.
That's a good thing.
You got suggested videos.
If you want to grow your channel, you want to improve the click-through rate of your
videos.
That means a great thumbnail, a great title, and a high average view duration or high watch
time.
Number three, interest viewers.
If you click interest viewers, you'll see the total watch time in minutes for your channel
as well as the average view duration.
This period can be changed by clicking the little drop-down here.
You also see the watch time for your top videos in the last 28 days, the watch time for your
top playlists in the last 28 days, the number of card clicks for your top cards from the
last 28 days, top end screen element clicks for the top videos for the last 28 days and
the clicks per screen element for the top end screen element types.
Number four, build an audience.
If I click build an audience, I can see the estimated number of people that watch my content
within the selected date range.
In this case, it's 28 days.
I can also get the average number of views my channel has received per viewer in this
time period and the total number of subscribers.
I can also get the watch time from subscribers and non-subscribers, top countries where my
audience comes from, what gender most of my channel's audience is comprised of and the
different ages of my audience.
Number five, earn revenue.
If I click earn revenue, I can see my estimated revenue for the last 28 days and I can change
this by clicking on the drop down.
I can also see the monthly estimated revenue in the last six months, my revenue sources,
my top earning videos in the last 28 days and also the ad types.
If I want to view these same statistics for individual videos, I can just click on videos,
select a video then click analytics and there you can see the same stats at the top of the
page.
Here's an important thing to keep in mind.
At the beginning of every month, you'll get a text message that summarizes the performance
of your channel, you'll also get a text message on the performance of an individual video
if there's enough data for that video.
Now you know the new YouTube studio analytics features.
Let me ask you a question, what feature do you mostly use in the new YouTube studio analytics?
Post your answer in the comments below, I'd love to read them and I'm sure others would
too.
Another great feature of YouTube studio beta is the new YouTube video editor.
Watch my next video to learn how to trim an existing video on YouTube without losing any
comments.
Thanks for watching, and I'll see you in the next video.