so according to recent studies
influencer marketing campaigns earn like
six point five dollars for every dollar
invested but what is the best way to
find the right influencer to work with a
brand I will show you a two-part process
right inside this video a stream from
brand 24 and today I have a few tips for
you on how to find the right social
media influencers to do influencer
marketing for your brand so I am going
to share a two-part method that will
help you find out which influencer would
be the best match for your brand so part
1 is about finding influential profiles
that are really active in social media
at least regarding your niche and you
can do that by tracking online mentions
of your brand product or industry this
is important because you want to work
with people who are vocal about topics
that are super relevant to you so let's
say that you are a clothing brand that
sells jeans and you're so relatively
unknown maybe you just opened an online
shop on Etsy in this case you would
monitor online mentions of jeans denim
and your brand name so a media
monitoring tool like brand 24 will pick
up mentions of these phrases from all
over the internet naturally this is
going to include web pages that mention
these phrases just because they're
selling them to so you will need to
clean up your data a little bit just
block those pages and get rid of
irrelevant mentions from here having
found all these mentions about jeans you
can now look at where they're coming
from and find potential influencers who
are really vocal and active in your
niche so this is something that brand 24
can help you with just by analyzing your
data so if you go into the analysis tab
and scroll down you'll see a section
with a list of the most active social
media authors these are the people who
are really vocal about the phrases that
you are monitoring next to that is a
section on the influence of social media
authors listing influential profiles who
have mentioned any of your keywords so
keep in mind although the people listed
here are sorted by influencer they're
not necessarily the best options for you
to work with because they only need to
have mentioned your keyword at least
once to be included so they may not
really be the most active and vocal
profiles and your niche and the
is really important you want to
cross-reference between the people who
are on both of these lists most active
social media authors and influence of
social media authors this will show you
who your top choices are for influencer
marketing for your brand so now that
you've done that after you've started
monitoring phrases that are relevant to
your brand or product and found some
potential influencers to work with by
cross-referencing between really active
and influential profiles we can begin
part two so part two is about observing
their online activity so you want to
start following them on social media and
then take a good hard look at their
audience so when you work with an
influencer your message is going to
reach their audience and their followers
so you really need to look into their
followers and see if these are your
potential clients or customers if not
then this isn't going to be a good match
for you and then you need to look at
each influencer style of communication
just see if it fits with your brand
image are they too edgy not edgy enough
are you looking for someone should
promote a product for kids but this
person there's a little bit of a potty
mouth or maybe their humor is too dark
the point is you want to make sure that
the way they present themselves isn't a
complete 180 from what your target
audience expects unless you're going for
a rebrand and this goes for their values
to make sure they're not connected to
any extreme political views that you
don't want to be associated with or
other potentially scandalous events
after you're looking - all of these
things your list is probably going to
get a lot shorter so a lot of people
would stop here and start reaching out
to the influencers that made it to this
point I recommend going even deeper it's
an extra little step that will help you
narrow down your options and find a
really good match for your brand so now
for this extra step
just take your top choices for
influencer marketing the ones who are
still left after your preliminary
elimination and set up individual media
monitoring projects for each profile so
this shows you one with the people are
talking about them you know are they
generating buzz in social media and - if
yes what exactly are people saying about
them is it mostly positive or negative
analyze the sentiment for a mentions
that talk about them to find about find
out what their brand reputation is like
it's being relevant to your industry or
niche you probably want to work with
people who have a more positive
reputation and are able to inspire trust
in another video I'll show you what you
need to watch out for when you're
searching for potential influencers like
bots fake engagement and any other
warning signs that you may not be
dealing with a real influencer anyway
that's it for now if you have any
questions just let me know in the
comment section below and if you found
this video helpful remember to like
share and subscribe to our You Tube
channel where I will be explaining how
you can do even more in social media and
digital marketing each week thank you so
much for watching I hope you learned
something new and I will see you next
time bye