Hew boss, it's Sunny Lenarduzzi.
Welcome to The Sunny Show for the bright side of branding, business, and being your own
boss.
Okay, so you know you should be using social media for your business, but you have no idea
what to post.
Does this look familiar at all?
Okay, I'm going to post a picture on Instagram for my business.
Ah screw it, I'll just post a picture of puppies.
I feel your pain, I really do, but posting online shouldn't be painful, and stay tuned
until the end of the video for a bonus tip on how often you should be posting to each
of the platforms, so here are my top three tips for what you should share on social media.
Tip number one is what I like to call conscious sharing.
What that means is that you're actually mindful and strategic about what you post on social
media and you ask yourself four questions before you post anything.
The four questions to want to ask yourself are, is this helpful to my ideal target audience?
The second question is, who is this for?
Are you posting something personally for yourself or is it for your business?
Inside jokes and super personal posts are never going to preform well with your target
audience and customers?
Is this true or are you exaggerating the truth a little bit and is it a little off-brand
for what you should be posting?
So make sure whatever you're posting is true to who you are and is really authentically
what your message needs to be as a business?
The final question is what is the goal of this piece of content?
Is it to drive sales?
Are you trying to get more people on your customer list?
There should be some kind of a goal attached to your piece of content and you just need
to make sure that you're somehow, some way, portraying that in your post.
Tip number two is content tiers.
It can be super overwhelming thinking about all the things you could post on social that
it almost paralyzes you into posting nothing.
I like to organize your content online into three categories or three content tiers.
It's inspiration, education, and community.
This will help guide you in posting more frequently in gathering content to post on a regular
basis.
Inspirational content is going to make people feel something in some way, shape or form
and inspire them into action or inspire them into engaging with you.
Educational content works really well, especially here on YouTube because you're teaching people
something that they need to know and it helps you show up in search, especially, again,
on a platform like YouTube.
Educational content is a great way to build momentum on any platform when you're just
starting out, so how-tos, tips, tricks, quick tips, and tutorials, and then community content
showcases your community, so if you have customers ale=ready for your business, showcase your
community members on your social platforms and use the content that they're posting on
your platforms if it features your business, because that right there is going to give
you more content to work with.
That you actually don't have to create.
Tip number three is leverage your top performers.
Now what the heck does that mean?
It means pay attention to your analytics, but more importantly, pay attention to your
engagement on your content.
If you have certain pieces of content that totally spike and get way more comments and
likes and shares, oat attention to what that content is about because that's a really good
clue as to other kinds of content you can make that are similar.
Say you do an educational how-to series and people just eat it up and love it.
Make more of those.
Or say you post a sunset picture and people love it.
Post more of those.
Whatever is peaking your performance on social media, you want to do more of that.
It's a pretty simple trick but it really does work, so make sure you are paying attention
to your engagement and to your analytics because it will guide your content moving forwards.
I have one bonus tip because I love bonus tips.
My bonus tip is, the six degrees of separation strategy.
If you haven't heard this before, it's one of my favorite tools that I use for my content
and for my clients' and students; content as well.
What it means is you don't have to post directly about your business.
You can post six degrees of separation away from your business and have it still attract
your target audience.
For example in my business, the core is video marketing and social media.
I teach entrepreneurs how to be more visible with video marketing and social media, however
my content on all my platforms talks about entrepreneurship, it talked about mindset,
it talks about technology, it talks about educational tips and tricks.
I feature mentors and I feature people that inspire me.
I feature a bit of my personal life.
So all those things are six degrees of separation away from the core of my business, but they
still attract my target audience.
I hope that helps guide your content and takes the confusion out of what to post on social
media, because it really doesn't need to be that difficult.
And I have another bonus tip.
Shocking, I know, but I wanted to make this because one big question I get asked is how
much should you post on social, so this bonus tip is a loose guide, but a helpful guide
of how much you should be posting on each platform.
On Facebook.
The ideal is a minimum of one time per day and a max of really two times per day.
On Instagram, one to three times per day is perfect, up to ten times on Twitter per day
because it is such a fat-moving medium and you can't really bombard your audience too
much on Twitter, and once per week on YouTube is how I've gotten to place that I'm at on
YouTube and if it's a quality piece of content, focus on the quality of your video, the quality
of your optimization, and once per week can get you really fast growth and momentum, and
then stories, like Instagram stories or SnapChat, you can do that all day every day because
it's so easy to create and you aren't bombarding people in a feed, they have to consciously
go and click on your story, so stories are a great way to post even more content without
being overboard and a little too much.
Now you know what to post on social and how often, but you probably want to get things
organized so you have a plan in place.
If you haven't grabbed my content calender yet I have my free content calender template,
you can download it below this video.
Just click the link and it's exactly how we set up our content plan and schedule in my
business.
If you haven't joined the Be Your Own Boss Mastermind Group yet with thousands of entrepreneurs
supporting each other from all around the world, make sure that you join that with the
link below this video as well.
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Thanks for watching.